measurement beyond fans, likes & comments - karthik nagarajan, groupm at the indiasocial summit...
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Karthik Nagarajan's presentation on the Power Panel: Measurement beyond fans, likes and comments at the IndiaSocial Summit 2012TRANSCRIPT
Measurement beyond fans, likes & comments
Karthik Nagarajan
A ‘like’ is an opportunity.
Not the destination.
What is the ROI of taking your client out to golf?
ROI? we don’t know. Today the equation to measure that doesn’t exist…
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Your brand’s TG
Digital conversations about your brand
Conversations in yoursocialcommunities
Overall chatter about your brand
Conversations in the intended direction / rooting for you
The number of conversations your last message generated
Your overall reach
Conversations generated by you
Conversations about you