vietnam digital landscape 2013 groupm
TRANSCRIPT
7/22/2019 Vietnam Digital Landscape 2013 Groupm
http://slidepdf.com/reader/full/vietnam-digital-landscape-2013-groupm 1/50
Y`lthge D`j`tgc Cghdsfgpl
2>76 furrlht
Cgst updgtld 79 Vlptleblr 2>76
7/22/2019 Vietnam Digital Landscape 2013 Groupm
http://slidepdf.com/reader/full/vietnam-digital-landscape-2013-groupm 2/50
Fahtlhts
! Y`lthge `h g jcabgc fahtlxt
! ̂ apucgt`ah prai`cl by urbgh plhltrgt`ah & by gjl
! @htlrhlt subsfr`blrs
! Ahc`hl gft`v`t`ls
! Clgd`hj wlbs`tls
! Vaf`gc hltwaro s`tls
! Ahc`hl v`dla
! Tlclpmahl subsfr`blrs
! Ahc`hl gdvlrt`s`hj lxplhd`turl
7/22/2019 Vietnam Digital Landscape 2013 Groupm
http://slidepdf.com/reader/full/vietnam-digital-landscape-2013-groupm 3/50
Y`lthge mgs…
• tml 74tm b`jjlst papucgt`ah `h tml warcd
• tml 96tm igstlst jraw`hj lfahaey
• tml 7:tm m`jmlst hueblr ai @htlrhlt uslrs
• tml <tm m`jmlst @htlrhlt plhltrgt`ah (6<.9%) `h Vautm Lgst Gs`g
• tml =tm m`jmlst hueblr ai eab`cl pmahl subsfr`blrs `h tml warcd
Vaurfls; F@G Igftbaao, Vlptleblr 2>76,YHH@F, iar Hav 2>72
7/22/2019 Vietnam Digital Landscape 2013 Groupm
http://slidepdf.com/reader/full/vietnam-digital-landscape-2013-groupm 4/50
Mlgdc`hl prai`cl fmghjls irae tml 2>>0
Flhsus
+77.=% +76.2%
>
7>2>
6>
4>
<>
9>
:>
=>
Ilegcl Egcl
7000
2>>0 +4>.:%
+ 6.:%
>
7>2>
6>
4>
<>
9>
:>
=>
\rbgh Rurgc
7000
2>>0
Tatgc papucgt`ah jrawh irae :9.6e `h 7000 ta =<.=e `h 2>>0 5 +72.<%.Tmlrl mgs gcsa bllh g s`jh`i`fght e`jrgt`ah irae rurgc ta urbgh grlgs.
Vaurfl; Javlrhelht Vtgt`st`fs Aii`fl ai Y`lthge - Flhsus Dgtl; 7 Gpr 2>>0
7/22/2019 Vietnam Digital Landscape 2013 Groupm
http://slidepdf.com/reader/full/vietnam-digital-landscape-2013-groupm 5/50
Y`lthge‐s papucgt`ah `s lxf`t`hjcy yauhj
>
7>
2>
6>
4>
<>
9>
:>
=>
0>
7>>
% ai tatgc papucgt`ah
2<%
2>%
7:%
7<%
7:%
9%
9<+4<-94
6<-44
2<-64
7<-24
>-74
Y`lthge‐s eld`gh gjl `s furrlhtcy 2=.: ylgrs
Vaurfl; F@G wlbs`tl Kucy 2>76
Cgtlst papucgt`ah
lst`egtls (Kucy2>76) smaw02.4::e,
faepr`s`hj
49.2:2e ilegclsghd 49.2><e egcls
7/22/2019 Vietnam Digital Landscape 2013 Groupm
http://slidepdf.com/reader/full/vietnam-digital-landscape-2013-groupm 6/50
% ai ^rav`hf`gc ^apucgt`ah \rbgh
Avlr 9<% 6 prav`hfls*
47 ‖ 94% : prav`hfls**
6> ‖ 4>% : prav`hfls
7: ‖ 20% 24 prav`hfls
> ‖ 79% 22 prav`hfls
Vaurfl; Javlrhelht Vtgt`st`fs Aii`fl ai Y`lthge
Cgtlst papucgt`ah lst`egtls iar 2>72 smaw ==.:=e papucgt`ah, aiwmae 2=.69e grl fcgss`i`ld gs c`v`hj `h urbgh grlgs (67.0% ai tatgcpapucgt`ah), g r`sl ai 9.04% s`hfl 2>7>.
9>.47e c`vl `h rurgc grlgs, g hlt zlra fmghjl s`hfl 2>7>.
\hlepcayelht rgtl* rldufld ta 7.00% (2>77 5 2.2:%).
*w`tm`h cgbaur gjl jraup? urbgh 6.2% ghd rurgc 7.4%.
*Tml euh`f`pgc`t`ls ai Dg Hghj, MFEF ghd Fgh Tma
**@hfcudls tml euh`f`pgc`t`ls ai Mgha` ghd Mg` ^mahj
7/22/2019 Vietnam Digital Landscape 2013 Groupm
http://slidepdf.com/reader/full/vietnam-digital-landscape-2013-groupm 7/50
Vm`it `h Eld`g usgjl 2>7> ‖ 2>76
724
=4
60
7979
ITG TY
@htlrhlt
Hlwspgplrs
Egjgz`hls
Rgd`a
2>72 2>76
Bltwllh 2>7> ghd 2>76 tml dg`cy gvlrgjl t`el splhd ah wgtfm`hj TY mgs
dlfrlgsld (irae 764e`h ta 76<e`h), wm`cl tml gvlrgjl t`el splhd ah tml @htlrhlt
mgs `hfrlgsld (irae :4e`h ta 72=e`h).
Vaurfl; 6D 2>76 (2,0:>) ghd 6D 2>72 (6,>7>) urbgh gducts gjld 7<-4<
76<
72=
49
4=
40
7/22/2019 Vietnam Digital Landscape 2013 Groupm
http://slidepdf.com/reader/full/vietnam-digital-landscape-2013-groupm 8/50
@htlrhlt Vubsfr`blrs
`lthge
7/22/2019 Vietnam Digital Landscape 2013 Groupm
http://slidepdf.com/reader/full/vietnam-digital-landscape-2013-groupm 9/50
@htlrhlt ^lhltrgt`ah `h Vautm Lgst Gs`g
(Fm`hg 4>%)Lxfc. Mahj Oahj (9=%)
Bruhl` :=%
Y`lthge 6<.9%*
Tmg`cghd 69%
Egcgys`g 97%
V`hjgparl :<%
@hdahls`g 22%
^m`c`pp`hls 62%
Y`lthge mgs ahl aitml igstlst jraw`hj
ghd m`jmlstplhltrgt`ah ai
@htlrhlt \slrs `hVautm Lgst Gs`g.
Gcc Gs`g 5 2:.<%
Gcc Lurapl 5 96.2%
H. Gelr`fg 5 :=.9%
Gustrgc`g 5 ==.=%
Cgas =%
Fgebad`g 79%
Eyghegr 7%
(Kgpgh :0%) )(Tg`wgh 90%)
Y`lthge rlgfmld;7>% `h Vlp 2>><
2>% `h Kucy 2>>:6>% `h Vlp 2>7>
Vaurfl warcd faepgr`sah; @htlrhlt Zarcd Vtgt`st`fs (@ZV)Vaurfl VL Gs`g faepgr`sah; Zl Grl Vaf`gc, Egr 2>76
* Y`lthge saurfl; YHH@F iar Havleblr2>72
7/22/2019 Vietnam Digital Landscape 2013 Groupm
http://slidepdf.com/reader/full/vietnam-digital-landscape-2013-groupm 10/50
@htlrhlt \sgjl ^lhltrgt`ah ai Y`lthgepapucgt`ah
6.=
:.:
72.0
7:.:
22.>24.4
29.9
67.76<.7
>
<
7>
7<
2>
2<
6>
6<
4>
2>>6Dlf 2>>4Dlf 2>><Dlf 2>>9Dlf 2>>:Dlf 2>>=Dlf 2>>0Dlf 2>7>Dlf 2>77Dlf
% ai papucgt`ah
Pr Lhd
Tatgcs
Ha. ai \slrs % PaP
jrawtm
2>>6 6,>0=,>>:
2>>4 9,64<,>40 +7><%
2>>< 7>,:7>,0=> + 90%
2>>9 74,9=6,:=6 + 6:%
2>>: 7=,<<7,4>0 + 29%
2>>= 2>,=64,4>7 + 72%
2>>0 22,::0,==: + 0%
2>7> 29,:=4,>6< +7=%
2>77 6>,<<2,47: +74%Havleblr 2>72; 67,6>4,277 uslrs 5
6<.9% plhltrgt`ah (+2.9% PaP)
Vaurfl; YHH@F iar Hav 2>72
7/22/2019 Vietnam Digital Landscape 2013 Groupm
http://slidepdf.com/reader/full/vietnam-digital-landscape-2013-groupm 11/50
Jrawtm `h @htlrhlt ghd Bragdbghd uslrhueblrs
>.27 >.<2 7.20 2.>< 2.0: 6.94 4.>= 4.20 4.6> 4.67 4.66
7>.<>74.79
7:.297=.:=
70.=7
26.7429.4: 29.<: 29.:6 29.== 29.0=
>.>>
<.>>
7>.>>
7<.>>
2>.>>
2<.>>
6>.>>
6<.>>
2>><Dlf
2>>9Dlf
2>>:Dlf
2>>=Dlf
2>>0Dlf
2>7>Dlf
2>77Dlf
2>72Egr
2>72Kuh
2>72Vlp
2>72Hav
Bragdbghd subsfr`blrs Atmlr uslrs
Vaurfl; YHH@F iar Havleblr 2>72,Y`lthge Tlclfaeeuh`fgt`ahs Gutmar`ty (YHTG) iar Kucy 2>76
Tml JVA ghd YHH@F mgvl stappld pubc`sm`hj eahtmcysubsfr`blr dgtg s`hfl Hav 2>72, but tml YHTG mgs rlclgsld
dltg`cld bragdbghd subsfr`blr dgtg iar 2>76. Tml hueblr ai
bragdbghd subsfr`blrs haw stghds gt 4.:9 e`cc`ah lqu`vgclhtta <.4% ai tml papucgt`ah
7/22/2019 Vietnam Digital Landscape 2013 Groupm
http://slidepdf.com/reader/full/vietnam-digital-landscape-2013-groupm 12/50
Bragdbghd @htlrhlt Vubsfr`blrs 2>76
>.<
7.6
2.>
6.>
6.9
4.7 4.6
4.=
>
2
4
9
2>>9Dlf
2>>:Dlf
2>>=Dlf
2>>0Dlf
2>7>Dlf
2>77Dlf
2>72Dlf
2>76Kuc
Bragdbghd subsfr`blrs
<:.42:.6
0.6
2.4
2.>7.9
% egrolt smgrl
YH^T
I^T
Y`lttlc
VFTY
FEF
Tlclfae
Vaurfl; Y`lthge Tlclfaeeuh`fgt`ahs Gutmar`ty (YHTG)
E`cc`ahs
Ai 4,==>,42= bragdbghd subsfr`blrs gs ai Kucy 2>76,
=0% wlrl gfflss`hj tmraujm xDVC Bragdbghd,
<% tmraujm I`blr-ta-tml-mael (ITTM) apt`fgc fgbcl,4% tmraujm fgbcl TY _ai wmae VFTY 9:% FEF 66%U
ghd 6% tmraujm clgsld c`hl.
7/22/2019 Vietnam Digital Landscape 2013 Groupm
http://slidepdf.com/reader/full/vietnam-digital-landscape-2013-groupm 13/50
^rai`cl ai urbgh @htlrhlt uslrsgjl 7<-4<
7922
2>
2<
70
2>
79
74
2070
>%
7>%
2>%
6>%
4>%
<>%
9>%
:>%
=>%
0>%
7>>%
\rbgh ^aph @htlrhlt\slrs
6<-4<
6>-64
2<-20
2>-24
7<-70
Vaurfl; 6D 2>76 Bgsl; 7,=72 gducts gjld 7<-4< wma usld `htlrhlt `h cgst 6 eahtms
2:%
6:%
24%
7>%2%
VLF ai @htlrhlt uslrs(@hdlx faepgrld ta tatgc urbgh paph.)
G (726)
B (772)
F (0=)
D (<0)
L (<7)
6>%
67%
2<%
=%
9%
Affupgt`ah ai @htlrhlt uslrs
Vtudlht
Lepcayld -prailss`ahgc/aii`flLepcayld - atmlr
Mauslw`il
\hlepcayld
Gvlrgjl gjl; 20.7 29.:
7/22/2019 Vietnam Digital Landscape 2013 Groupm
http://slidepdf.com/reader/full/vietnam-digital-landscape-2013-groupm 14/50
^rai`cl ai urbgh @htlrhlt uslrs
by gjl ghd jlhdlr
>
2>
4>
9>
=>
7>>
Gjl 7<-24 Gjl 2<-64 Gjl 6<-4<
<7 40 40
40<7
<7
Egcl Ilegcl
<7%
40%
Jlhdlr ai @htlrhlt uslrs
EgclIlegcl
Jlhdlr prai`cl ai `htlrhlt uslrs plr gjl jraup
Vaurfl; 6D 2>76 Bgsl; 7,=72 gducts gjld 7<-4< wma usld `htlrhlt `h cgst 6 eahtms
%
7/22/2019 Vietnam Digital Landscape 2013 Groupm
http://slidepdf.com/reader/full/vietnam-digital-landscape-2013-groupm 15/50
@htlrhlt plhltrgt`ah by f`ty ghd
gjl (gfflssld cgst 6 eahtms)
%
Vaurfl; 6D 2>76 Bgsl; 7,=72 gducts gjld 7<-4< wma usld `htlrhlt `h cgst 6 eahtms
=4
<= <=
:>
<2
<0
04
:0
=<
02
=7 :0
==
<4 <6
:>
4:
:2
9<
6=
2=
42
24
6>
>
2>
4>
9>
=>
7>>
Mgha` MFEF Dg hghj Hmg trghj Fgh tma Mg` pmahj
Tatgc Gjl 7<-24 Gjl 2<-64 Gjl 6<-4<
7/22/2019 Vietnam Digital Landscape 2013 Groupm
http://slidepdf.com/reader/full/vietnam-digital-landscape-2013-groupm 16/50
Gvlrgjl t`el ghd irlqulhfy splht
ahc`hl by gjl
97
:>
:2
:>
79
76
74
74
7=
72
0
77
6
4
4
4
2
7
7
7
> 2> 4> 9> => 7>>
6<-4<
2<-64
7<-24
Gcc 7<-4<
Lvlrydgy 4-9 dgys g wllo
2-6 dgys g wllo Ahfl g wllo
Clss aitlh
Irlqulhfy usl @htlrhlt
76<
747
774726
76>
77<
>
2>4>
9>
=>
7>>
72>
74>
79>
Gjl 7<-24 Gjl 2<-64 Gjl 6<+
Egcl Ilegcl
E`hutls plr gvlrgjl dgy
@htlrhlt usgjl faht`huls ta `hfrlgsl, w`tm gh
gvlrgjl ai 0: e`hutls g dgy `h 2>>=, ta 720e`hutls g dgy `h 2>7>, ghd 766 e`hutls g dgy `h
2>72, ghd g b`t dawh ta 720 e`hutls g dgy `h
2>76
Vaurfl; 6D 2>76 Bgsl; 7,=72 gducts gjld 7<-4< wma usld `htlrhlt `h cgst 6 eahtms
7/22/2019 Vietnam Digital Landscape 2013 Groupm
http://slidepdf.com/reader/full/vietnam-digital-landscape-2013-groupm 17/50
Zmlh & wmlrl gfflss @htlrhlt
7<70
797=
20
4>
67
24
>
<
7>
7<
2>
2<
6>6<
4>
4<
Zmlh usugccy usl `htlrhlt=9
6=
7: 7< 760 0
6 4 7 2
=<
747:
:74
=77
4 6 74
>
7>
2>
6>
4>
<>9>
:>
=>
0>
7>>
Zllodgys
Zllolhds
% ai @htlrhlt uslrs gfflss`hj ”Gt mael‐ mgs jrawh ta =<% irae :4% `h 2>7>, <9% `h 2>>=
ghd 2<% `h 2>>9.G jrgdugccy dlfrlgsl `h plrflhtgjl ai gfflss`hj tml @htlrhlt gt ”@htlrhlt smap/
fgià‐ (7:% `h 2>76, 27% `h 2>7>, 6<% `h 2>>= ghd 9<% 2>>9)
%
%Zmlrl gfflss tml `htlrhlt
Vaurfl; 6D 2>76 Bgsl; 7,=72 gducts gjld 7<-4< wma usld `htlrhlt `h cgst 6 eahtms
7/22/2019 Vietnam Digital Landscape 2013 Groupm
http://slidepdf.com/reader/full/vietnam-digital-landscape-2013-groupm 18/50
Ahc`hl gft`v`t`ls
`lthge
7/22/2019 Vietnam Digital Landscape 2013 Groupm
http://slidepdf.com/reader/full/vietnam-digital-landscape-2013-groupm 19/50
Ahc`hl gft`v`t`ls Gjl 7<-24
<0 <:
4<60 6< 6<
2= 2= 2<7= 7= 7= 79 79 7< 74 72 77
20
22
2=
2:2= 2=
2: 672=
7=2=
2> 29 2< 6>
7<24
7<
9
47>
770 72
767>
74
7>
74
7:79
7>
7:
0
7=
7>
9
7: 7:26
2= 2<
62 67 66
<4
4>4< 42
406=
92
49
94
>%
7>%
2>%
6>%
4>%
<>%
9>%
:>%
=>%
0>%
7>>%
Irlqulhtcy Vaelt`els Rgrlcy Hlvlr
Vaurfl; 6D 2>76 Bgsl; ::7 gducts gjld 7<-24 wma usld `htlrhlt `h cgst 6 eahtms
7/22/2019 Vietnam Digital Landscape 2013 Groupm
http://slidepdf.com/reader/full/vietnam-digital-landscape-2013-groupm 20/50
7/22/2019 Vietnam Digital Landscape 2013 Groupm
http://slidepdf.com/reader/full/vietnam-digital-landscape-2013-groupm 21/50
4< 47 47 6:67
27 27 70 7= 79 79 72 72 72 0 = < < 6
79 27 24
7:22
76 79 7: 2>7< 7=
79 74 742<
277: 7=
0
= 0 9
= 77
:7> 72 72
7672
77 7< 72
72
= 77 72
7>
67 20 20
6:6:
<0<6 <2 <>
<9 <497 <0 92
<496 9: 9<
:=
>
7>
2>
6>
4>
<>
9>
:>
=>
0>
7>>
Irlqulhtcy Vaelt`els Rgrlcy Hlvlr
Vaurfl; 6D 2>76 Bgsl; 60> gducts gjld 6<-4< wma usld `htlrhlt `h cgst 6 eahtms
Ahc`hl gft`v`t`ls Gjl 6<-4<
7/22/2019 Vietnam Digital Landscape 2013 Groupm
http://slidepdf.com/reader/full/vietnam-digital-landscape-2013-groupm 22/50
East papucgr Zlb Vlgrfmls
Rgho Tap Vlgrfmls, cgst 6> dgys R`s`hj Vlgrfmls, cgst 6> dgys
7 Igflbaao Ju` fma ghm (+6>>%)
2 ^m`e (eav`ls) ^muahj ey fm` (+7<>%)
6 Hmgf (eus`f) ^gtfm i`ig 2.> (+72>%)
4 Bga (hlwspgplrs) Y`lthge g`rc`hls (+=>%)< T`h (hlws) C`vlsfarl (+:>%)
9 Jgel ^m`edle.fae (+9>%)
: Truylh (star`ls) Tma` t`lt (+9>%)
= Pautubl D`le fmugh (+<>%)
0 Jaajcl @al (+<>%)
7> [`hj (saf`gc hltwaro) Tmlj`a`d`dahj (+<>%)
Vaurfl; Jaajcl @hs`jmts iar Vlgrfm gs gt 4 Vlptleblr 2>76
7/22/2019 Vietnam Digital Landscape 2013 Groupm
http://slidepdf.com/reader/full/vietnam-digital-landscape-2013-groupm 23/50
Tap Ahc`hl @htlrlsts
Vaurfl; Faesfarl Kucy 2>76
# \h`qul Y`s`tars(>>>)
% Rlgfm
7 Vlgrfm/Hgv`jgt`ah 7<,69: 07.9
2 ^artgcs 7<,>2= =0.9
6 Vaf`gc Hltwaro`hj 74,<=0 =9.0
4 Euct`eld`g 76,=:< =2.:
< Jlhlrgc Hlws 72,046 ::.7
9 Lhtlrtg`helht - Eus`f 72,674 :6.4
: Hlwspgplrs 77,66= 9:.9
= Lhtlrtg`helht ‖ Hlws 7>,<90 96.>
0 Dawhcagds 7>,4>= 92.>
7> Ahc`hl Jge`hj 7>,2:0 97.6
Hatl; FaeVfarl ahcy elgsurls `htlrhlt usgjl gtmael ghd gt waro ghd dals hat `hfcudl `htlrhlt
usgjl ah eab`cl pmahls ghd `h `htlrhlt fgils.
7/22/2019 Vietnam Digital Landscape 2013 Groupm
http://slidepdf.com/reader/full/vietnam-digital-landscape-2013-groupm 24/50
Tap Ahc`hl @htlrlsts
Vaurfl; Faesfarl Kucy 2>76
# \h`qul Y`s`tars(>>>)
% Rlgfm
77 Lhtlrtg`helht ‖ Eav`ls 7>,249 97.7
72 Leg`c 0,>:4 <4.7
76 Bcajs =,4:: <>.<
74 ]]] Gduct :,979 4<.4
7< Fcgss`i`lds 9,4=0 6=.:
79 D`sfuss`ah/ Fmgt 9,267 6:.7
7: @hiaregt`ah 9,777 69.4
7= Tllhs <,:9= 64.4
70 Muear <,:99 64.4
2> Ige`cy&^grlht`hj <,<96 66.2
Hatl; FaeVfarl ahcy elgsurls `htlrhlt usgjlgt mael ghd gt waro ghd dals hat `hfcudl
`htlrhlt usgjl ah eab`cl pmahls
7/22/2019 Vietnam Digital Landscape 2013 Groupm
http://slidepdf.com/reader/full/vietnam-digital-landscape-2013-groupm 25/50
Clgd`hj wlbs`tls
`lthge
7/22/2019 Vietnam Digital Landscape 2013 Groupm
http://slidepdf.com/reader/full/vietnam-digital-landscape-2013-groupm 26/50
Hueblr ai YH wlbs`tl daeg`hs Kucy 2>76
Ai tml 476,470 rlj`stlrld dat.vhwlbs`tl daeg`hs, 2<>,902 grl
furrlhtcy gft`vl
Vaurfl; YHH@F iar Kucy 2>76
>
7>>
2>>
6>>
4>>
2>>4 2>>< 2>>9 2>>: 2>>= 2>>0 2>7> 2>77 2>72 2>76
0 74 6<9> =6
766
7=7
297
6<=
609
Gft`vl Tatgc
7/22/2019 Vietnam Digital Landscape 2013 Groupm
http://slidepdf.com/reader/full/vietnam-digital-landscape-2013-groupm 27/50
Clgd`hj wlbs`tls `h Y`lthge ‖ Vlp 2>76
7 Jaajcl.fae.vh (7)
2 Igflbaao.fae (2)
6 Jaajcl.fae (6)
4 Pautubl.fae (4)
< [`hj.vh (<)
9 Yhlxprlss.hlt (9)
: Fafaf.fae (…)
= 24m.fae.vh (:)
0 Pgmaa.fae (=)7> Dghtr`.fae.vh (0)
77 Bcajspat.fae (77)
72 Mg`vc.fae (74)
76 Ygtj`g.fae (76)
74 Olhm74.vh (72)
7< Wtrgx.fae (…)
79 Hja`sga.hlt (79)
7: J`gaduf.hlt.vh (7<)
7= Vamg.vh (70)
70 Yav.vh (…)2> T`hmtl.vh (…)
Vaurfl; Gclxg >4/>0/2>76
Bgsld ah tml cgst eahtm‐s gvlrgjl dg`cy trgii`f (prlv`aus eahtm‐s rgho`hj `h brgfolts)
7/22/2019 Vietnam Digital Landscape 2013 Groupm
http://slidepdf.com/reader/full/vietnam-digital-landscape-2013-groupm 28/50
East papucgr ahc`hl jge`hj wlbs`tlsRgho Ahc`hl Jge`hj wlbs`tls \h`qul v`s`tars (>>>)
7 Yu`jgel.vh (4) 7.=62
2 Pgmaa! Jgels (6) 7.49<
6 \h`jgel.vh (2) 7.69:
4 [`hj ^cgy (<) 7.292
< Jgelvu`.fae (9) 7.7:7
9 Ahjgel.vh (:) 7.>>4
: Vamgjgel.vh (…) 000
= O`hj.fae (…) 079
0 Trafma`v`lt.fae (=) 0>7
7> Eus`hmelhm.fae (…) =96
Vaurfl; Faesfarl 2>76 bgsld ah Kucy
@h tatgc 7>,2:0,>>> uh`qul v`s`tars pcgy ahc`hl jgels
(prlv`aus eahtm‐s rgho`hj `h brgfolts)
Hatl; FaeVfarl ahcyelgsurls `htlrhlt usgjl gt
mael ghd gt waro ghd dals
hat `hfcudl usgjl ah eab`cl
pmahls ar `h `htlrhlt fgils.
7/22/2019 Vietnam Digital Landscape 2013 Groupm
http://slidepdf.com/reader/full/vietnam-digital-landscape-2013-groupm 29/50
Vaf`gc hltwaro s`tls
`lthge
7/22/2019 Vietnam Digital Landscape 2013 Groupm
http://slidepdf.com/reader/full/vietnam-digital-landscape-2013-groupm 30/50
Vaf`gc Hltwaro s`tls mgd 74.<e`c uh`quluslrs `h tml cgst eahtm
Rgho V`tl \h`qul v`s`tars(>>>)
Rlgfm
7 Igflbaao.fae 72,7<> :2.4%
2 [`hjEl 9,79> 69.:%
6 Olhms`hmv`lh.hlt 2,242 76.4%
4 D`lhdghbgfc`lu.hlt 2,>99 72.6%
< Tuylhs`hm24:.fae 7,:<= 7>.<%
Gffard`hj ta FaeVfarl, saf`gc hltwaros mgvl 74,<=0,>>> ”uh`qulv`s`tars‐. Tm`s smaucd hat bl fahiusld w`tm ”eleblrs‐!
Vaurfl; Faesfarl 2>76 bgsld ah Kucy
7/22/2019 Vietnam Digital Landscape 2013 Groupm
http://slidepdf.com/reader/full/vietnam-digital-landscape-2013-groupm 31/50
Vaf`gc hltwaro`hj;plhltrgt`ah ghd prai`cl
<7%
40%
Jlhdlr*
Egcl
Ilegcl
Vaurfl; 6D 2>76 Bgsl; 7,=72 gducts gjld 7<-4< wma usld `htlrhlt `h cgst 6 eahtms ai wmae7,4:: mgvl g prai`cl ah g saf`gc hltwaro s`tl
6D 2>72 smawld tmgt saf`gc hltwaro plhltrgt`ah
`hfrlgsld trlelhdauscy s`hfl 2>7>; irae 6=% ai
gcc `htlrhlt uslrs `h 2>7>, ta ==% `h 2>76, r`s`hj
ta 02% geahjst tml 7<-24 gjl jraup.
4=%
64%
7=%
Gjl*
Gjl 7<-24
Gjl 2<-64
Gjl 6<-4<
> 2> 4> 9> => 7>>
Gjl 7<-24
Gjl 2<-64
Gjl 6<-4<
02.6
=2.6
<=.:
=2.4
9=.7
4=.6
60.>
7<.:
=.<
^lhltrgt`ah 2>7> ^lhltrgt`ah 2>72
^lhltrgt`ah 2>76
%
7/22/2019 Vietnam Digital Landscape 2013 Groupm
http://slidepdf.com/reader/full/vietnam-digital-landscape-2013-groupm 32/50
<2%
2<%
77%
9%6%
Gjl d`str`but`ah
7<-24
2<-64
6<-44
4<-<4
<<+
<4%49%
Jlhdlr d`str`but`ah
Egcl
Ilegcl
[`hj El uslrs `h Y`lthge
9,2 e`cc`ah [`hj El ”uh`qul v`s`tars‐ `h Y`lthge
• [`hj El plhltrgt`ah ai tatgc papucgt`ah; 9.0%
• [`hj El plhltrgt`ah ai `htlrhlt uslrs; 27.<%*
Vaurfl; Faesfarl 2>76 bgsld ah Kucy 2>76, *YHH@F iar Hav 2>72
Hatl; ”uh`qul v`s`tars‐smaucd hat bl fahiusld
w`tm prai`cl eleblrs.
7/22/2019 Vietnam Digital Landscape 2013 Groupm
http://slidepdf.com/reader/full/vietnam-digital-landscape-2013-groupm 33/50
Igflbaao uslrs `h Y`lthge
72,7<>,>>>** Igflbaao uslrs `h Y`lthge
• Igflbaao plhltrgt`ah tatgc papucgt`ah; 76.7%**• Igflbaao plhltrgt`ah ̀ htlrhlt uslrs; 64%*
• @h tml pgst eahtm tml tatgc ai IB uslrs `h Y`lthge mgs `hfrlgsld by
67.<%, wm`fm egols YH warcd‐s #79 `h IB uslr jrawtm rgtl.
Vaurfl; **Faesfarl 2>76 bgsld ah Kucy, *YHH@F iar Hav 2>72Hatl * * saf`gc bgolrs da hat pubc`f g hueblr ai Igflbaao uslrs
<:%
46%
Jlhdlr d`str`but`ah
Egcls
Ilegcls
27%
4:%
2<%
<%7%
7% Gjl d`str`but`ah
76-7:
7=-24
2<-64
6<-444<-<4
7/22/2019 Vietnam Digital Landscape 2013 Groupm
http://slidepdf.com/reader/full/vietnam-digital-landscape-2013-groupm 34/50
Clgd`hj Brghds ah Igflbaao(bgsld ah cgst eahtm)
Rgho Hgel Cafgc Ighs7 [`hj ep6 7.>99.2><
2 FmahEug =99.60:
6 Lwgy.vh =<0.:94
4 Cgzgdg Y`lthge 9>>.662
< EljgVtgr F`hlpclx Y`lthge 4:7.76:
9 Vgesuhj Eab`cl Y`lthge 424.296
: Gxl Y`lthge 600.66=
= Ml`hlolh 60<.4>4
0 O`hm daghm truf tuylh 6=:.:>0
7> Gppstarl.vh 69<.=07
Vaurfl; Vaf`gcbgolrs 6>/>=/2>76
7/22/2019 Vietnam Digital Landscape 2013 Groupm
http://slidepdf.com/reader/full/vietnam-digital-landscape-2013-groupm 35/50
East papucgr Igflbaao pgjls
(bgsld ah cgst eahtm)
Rgho ^gjl Cafgc Ighs7 Igflbaao iar Lvlry ^mahl 7>.=77.642
2 Wug Tghj Fuaf Vahj 2.244.=>4
6 Jaf Tmu J`gh 2.26:.0<6
4 Ya Mag` C`hm 7.<<:.407
< Fua` Ya Buhj 7.67>.>7>
9 Hmgt Oy 7.7=7.2<:
: Maf Hmuhj Hjua` Tm`fm Daf T`h 24m 7.774.><7
= Maf T`lhj Ghm E`lh ^m` 7.7>:.6<:
0 [`hj ep6 7.>99.2><
7> Mgy Ha` Hmuhj Ca` Plu Tmuahj 7.>4:.:2<
Vaurfl; Vaf`gcbgolrs 6>/>=/2>76
7/22/2019 Vietnam Digital Landscape 2013 Groupm
http://slidepdf.com/reader/full/vietnam-digital-landscape-2013-groupm 36/50
Ahc`hl v`dla
`lthge
7/22/2019 Vietnam Digital Landscape 2013 Groupm
http://slidepdf.com/reader/full/vietnam-digital-landscape-2013-groupm 37/50
Irlqulhfy ta wgtfm Ahc`hl v`dlas
26 2< 272= 26
0
6266
67
6767
6<
= :0
=0
7>
77 7>72
7277
7>
29 2< 2:27
2969
>%
7>%
2>%
6>%
4>%
<>%
9>%
:>%
=>%
0>%7>>%
Gcc 7<-4< Egcls Ilegcls Gjl 7<-24 Gjl 2<-64 Gjl 6<+
Gt clgst ahfl g dgy 2-9 dgys g wllo Gt clgst ahfl g eahtm Clss aitlh Hlvlr
Vaurfl; 6D 2>76 Bgsl 2,0:> gducts gjld 7<-4< ai wmae 7,6<7 gducts wgtfmld v`dlas ahc`hl
Zgtfm ahc`hl v`dlas t`el scats &
7/22/2019 Vietnam Digital Landscape 2013 Groupm
http://slidepdf.com/reader/full/vietnam-digital-landscape-2013-groupm 38/50
Zgtfm ahc`hl v`dlas ‖ t`el scats &
dlv`fls
Vaurfl; 6D 2>76 Bgsl 2,0:> gducts gjld 7<-4< ai wmae 7,6<7 gducts wgtfmld v`dlas ahc`hl
6 4
72
9
79
67
7
>>
<
7>
7<
2>
2<
6>
6<
96
69
77:
2 2 2
>
7>
2>
6>
4>
<>
9>
:>
7.6> mrs/wllo ta wgtfm TY ahc`hl7.47 mrs/wllo ta wgtfm v`dlas
ahc`hl
7/22/2019 Vietnam Digital Landscape 2013 Groupm
http://slidepdf.com/reader/full/vietnam-digital-landscape-2013-groupm 39/50
Zlbs`tls ta wgtfm ahc`hl v`dlas
:9
774 4 2 7 7 7 > >
=<
69
79
9 6 92 2 2 7
>
2>
4>
9>
=>
7>>
East aitlh usld Y`s`tld `h ^:D
Vaurfl; 6D 2>76 Bgsl 2,0:> gducts gjld 7<-4< ai wmae 7,6<7 gducts wgtfmld v`dlas ahc`hl
Gducts fcg`eld clhjtm ai v`dla fc`pstmly usugccy wgtfm ahc`hl `s grauhd
0.2 e`h.
Typls ai v`dla fc`ps wgtfmld ahc`hl by
7/22/2019 Vietnam Digital Landscape 2013 Groupm
http://slidepdf.com/reader/full/vietnam-digital-landscape-2013-groupm 40/50
Typls ai v`dla fc`ps wgtfmld ahc`hl by
\slr-jlhlrgtld fahtlht
47
26
7=76 76 72 72 77 7> 7>
>
2>
4>
9>
Vaurfl; 6D 2>76 Bgsl 2,0:> gducts gjld 7<-4< ai wmae 7,6<7 gducts wgtfmld v`dlas ahc`hl
Typls ai v`dla fc`ps wgtfmld ahc`hl by
7/22/2019 Vietnam Digital Landscape 2013 Groupm
http://slidepdf.com/reader/full/vietnam-digital-landscape-2013-groupm 41/50
Typls ai v`dla fc`ps wgtfmld ahc`hl by
^railss`ahgc-jlhlrgtld fahtlht
40
29
7< 7< 74 7472 77 7> 0
>
2>
4>
9>
Vaurfl; 6D 2>76 Bgsl 2,0:> gducts gjld 7<-4< ai wmae 7,6<7 gducts wgtfmld v`dlas ahc`hl
7/22/2019 Vietnam Digital Landscape 2013 Groupm
http://slidepdf.com/reader/full/vietnam-digital-landscape-2013-groupm 42/50
Tlclpmahl subsfr`blrs
`lthge
7/22/2019 Vietnam Digital Landscape 2013 Groupm
http://slidepdf.com/reader/full/vietnam-digital-landscape-2013-groupm 43/50
Tatgc tlclpmahl subsfr`blrs ta Dlf 2>72
Tatgc hlw subsfr`blrs PTD 5 72.<e eab`cl ghd 79.<o i`xld dlso pmahls
Tm`s fmgrt smaws tml JVA‐s cgtlst tatgc egrolt lst`egtlsfaepgrld w`tm tml `epc`ld rlv`sld i`jurl iar 72 eahtms‐
prlv`aus (furrlhtcy up by 6%).Hatl; hlw eltmad ai fauht`hj hueblr ai eab`cl subsfr`pt`ahs wgs `htradufld
by tml JVA `h Egy 2>77 ghd bgfo-dgtld ta 2>7>.
Vaurfl; Y`lthge E`h`stry ai @hiaregt`ah ghd Faeeuh`fgt`ahs (E@F) / JVA
Hatl * JVA d`dh‐t updgtl tml`r hueblrs tm`s eahtm, sa hueblrs grl st`cc iraeDlfleblr
9.0 =.0 77.: 74.77<.9
74.47<.< 7<.6 7<.2 7<.> 7<.> 74.0 74.0=.<
7=.96<.2
9:.2
77>.>777.9 77:.9 77=.: 72>.: 72>.0 72>.: 72>.0 727.:
>
2>
4>
9>
=>
7>>
72>
74>
79>
2>><Dlf
2>>9Dlf
2>>:Dlf
2>>=Dlf
2>>0Dlf
2>7>Dlf
2>77Dlf
2>72Egr
2>72Kuh
2>72Vlp
2>72Aft
2>72Hav
2>72Dlf
Dlso tlclpmahl Eab`cl
7/22/2019 Vietnam Digital Landscape 2013 Groupm
http://slidepdf.com/reader/full/vietnam-digital-landscape-2013-groupm 44/50
06% ai urbgh gducts mgs g eab`cl pmahl
=7
0
> >
=>
7<
6 2
=2
7<
2 7
=6
76
67
=4
77
6 2
>
7>
2>
6>
4>
<>
9>
:>
=>
0>
Ahl Twa Tmrll Iaur arearl
7<-7:
7=-24
2<-20
6>-64
6<-4<
Vaurfl; 6D 2>76 Bgsl; 2,0:> urbgh gducts gjld 7<-4< ai wm`fm 2,:66 furrlhtcy awh g eab`clpmahl ghd :=4 mgvl g segrtpmahl ar dah‐t ohaw tml`r typl ai pmahl
Hueblr ai V@E fgrds `h usl%
9<%
2>%
9%
2%
:%
Typl ai eab`cl pmahl
Vtghdgrd eab`cl pmahl
Vegrtpmahl
@ mgvl/usl batm typls
@ daht ohaw wmgt typley pmahl `s@ daht mgvl g eab`clpmahl
4<%
24%
:%6%
7%
7%
70%
Aplrgt`hj Vystle ai segrtpmahl
Ghdra`d
`AV
V`eb`gh AVZ`hdaws AV
R@E
Atmlr AV
Dah't ohaw
7/22/2019 Vietnam Digital Landscape 2013 Groupm
http://slidepdf.com/reader/full/vietnam-digital-landscape-2013-groupm 45/50
Vlrv`fl ^rav`dlr ghd 6J egrolt smgrl
@h W7 2>72 Y`lthge mgd 7<.<e`c 6J
fahhlft`ahs (+74% PaP). Mawlvlr, tmlavlrgcc egrolt mgs jrawh by 2>%, rlgfm`hj
747.9e`c fahhlft`ahs `h W7. 6J haw gffauhts
iar 77% ai tml egrolt (72% `h 2>77).
Vaurfl; Z`rlclss @htlcc`jlhfl W7 2>72
60%
2:%
2:%
6%6%
7%
% Egrolt Vmgrl
Y`lttlc
Eab`iahl
Y`hgpmahl
Y`lthgeab`cl
Bllc`hlV-Iahl
=<
=<
0>
0>
07
7>>
7<
=
>
7>>
=
4
> 2> 4> 9> => 7>>
Eab`iahl
Y`hgpmahl
Bllc`hl
V-Iahl
Y`lttlc
Y`lthgeab`cl
% 6J % ^rlpg`d
Lgrcy uptgol ai 6J slrv`fls wgs
lhfaurgj`hj (=e`c by e`d-2>77),but tml rgtl ai jrawtm mgs bllh
scawlr tmgh lxplftld.
7/22/2019 Vietnam Digital Landscape 2013 Groupm
http://slidepdf.com/reader/full/vietnam-digital-landscape-2013-groupm 46/50
Vegrtpmahl uslrs `h Y`lthge
Vaurfl; H`lcslh, Kuhl 2>72
6>% ai eab`cluslrs `h Y`lthge
mgs g Vegrtpmahl
• 92% ai segrtpmahl uslrs mgs gfflssld tml `htlrhlt ah tml`rsegrtpmahl `h tml cgst 6> dgys
• 67% ai segrtpmahl uslrs mgs usld gpp‐s, w`tm g eld`gh ai
9 gpp‐s rljucgrcy usld
• :% ai segrtpmahl uslrs mgs usld Cafgt`ah-Bgsld-Vlrv`fls
(CBV) `h tml cgst 6> dgys
7/22/2019 Vietnam Digital Landscape 2013 Groupm
http://slidepdf.com/reader/full/vietnam-digital-landscape-2013-groupm 47/50
Eab`cl ^mahl Brghds usld\rbgh sgepcl gjld 7<-<4
Vaurfl; THV Tgrjlt Jraup @hdlx 2>77 Bgsl; <,>09 urbgh gducts gjl 7<-<4
<=
74
=
442
27
>
7>
2>
6>
4>
<>
9>
:>
=>
0>7>> Vmgrp
Vgjle
^m`c`ps
^ghgsah`f
Hlf
M`tgfm`
V`lelhsBcgfo Blrry
Eataracg
@pmahl
Vahy Lr`fssah
CJ
Atmlr
Vgesuhj
Hao`g
7/22/2019 Vietnam Digital Landscape 2013 Groupm
http://slidepdf.com/reader/full/vietnam-digital-landscape-2013-groupm 48/50
79.0
<.7
>.:
79.7
4.9
7.2
77.6
6.=
2.7
0.0
6.4
7.0
:.4
>.: >.6
<.<
7.:>.=
>.>
2.>
4.>
9.>
=.>
7>.>
72.>
74.>
79.>
7=.>
Pls ah faeputlr Pls ah eab`cl pmahl Pls ah `^gd/ tgbclt
E 7<-24 I 7<-24 E 2<-64 I 2<-64 E 6<-4< I 6<-4<
Zgtfm`hj C`vl TY ah g faeputlr ar eab`cl pmahl, ar`^gd/ tgbclt `s `hfrlgs`hj; plhltrgt`ah mgs ̀ hfrlgsld
irae 7<% `h 2>7> ta 70% `h 2>72 , ghd ta 22% `h 2>76
Avlrgcc caao`hj, `h lvlry gjl jraup earl egcls tmgh
ilegcls mgvl wgtfmld TY ah g faeputlr, eab`cl
pmahl, ar `^gd/ tgbclt.
Vaurfl; 6D 2>76 Bgsl; 2,0:> gducts gjld 7<-4<
%
Zgtfmld C`vl TY ah faeputlr,
Eab`cl ar `^gd/ tgbclt
7/22/2019 Vietnam Digital Landscape 2013 Groupm
http://slidepdf.com/reader/full/vietnam-digital-landscape-2013-groupm 49/50
Gdvlrt`s`hj rlvlhul
`lthge
A c` d t` ` d`t
7/22/2019 Vietnam Digital Landscape 2013 Groupm
http://slidepdf.com/reader/full/vietnam-digital-landscape-2013-groupm 50/50
Ahc`hl gdvlrt`s`hj lxplhd`turl
7>%9%
>%4%
=>%
Vmgrl ai gdvlrt`s`hjlxplhd`turl*
Hlwspgplrs Egjgz`hl
Rgd`a @htlrhlt
TY
Vplhd`hj ah d`spcgygdvlrt`s`hj `s st`cc g rlcgt`vlcy
segcc smgrl (4%) ai tml avlrgcc
gdvlrt`s`hj splhd, but jraw`hj
4.2
2.=
2.7 2.7 2.7
7.9 7.< 7.4 7.67.7
>>.<
77.<
22.<
66.<
44.<
7> b`jjlst splhd`hj slftars
ahc`hl (Gpr 2>7>-Egrfm 2>77)
@ h e ` c c ` a h s $
*Lxfcud`hj AAM