measurement beyond fans, likes & comments - arun nair, club mahindra at the indiasocial summit...
DESCRIPTION
Arun Nair's presentation on the Power Panel: Measurement beyond fans, likes and comments at the IndiaSocial Summit 2012TRANSCRIPT
Measurement beyond Fan CountArun NairIndiaSocial Summit 2012
Let's examine Brand X on Facebook…
Scatter Diagram
Followers
Peop
le T
alki
ng A
bout
F/P Ratio
Performance Baseline
The “You Should Worry!” Quadrant
0.03 ~ 0.05
0.06 ~ 0.08
0.09 ~ 0.3
Just about average.Scale up!
Decent .Can do better!
Good Job!
F/P Ratio
>0.3 Give me the numberof your agency!
Coming back to Brand X…
F/P ratio~0.002
Topical Content. Milk the moment, but make it contextual to your brand.
Crowd-sourceSense of shared ownership.
Shareable ContentHumour, entertainment, rich in visuals.
Brand Broadcast Low levels of involvement with the community
Update FrequencyThe number of updates per week affects the F/P ratio.
Thank you!w: indianeye.org e: [email protected]: @nairarun