increase user engagement with second screen real-time storytelling

7/29/2019 Increase User Engagement with Second Screen Real-Time Storytelling

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Increase User Engagementwith Second Screen

Real-Time Storytelling

Michael De Monte | C


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A. Wherstart


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This was the way I

grew upwatching

television

And advertisers loved it.


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My3 ye

daughterb

every

is a touch s


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The introdu

VCRs,an

timeshifting technobegan to eat

advertising d


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B. HowConsum


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This is the new interf

consuming m

Commercia


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Source: Google/Ipsos/Sterling, 2012

People are making more t

media consum

(average adult consumes 11 hour


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Source: Google/Ipsos/Sterling, 2012

Ourattention hasmoved fcommunity screen to the comm

exper


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C. The GrSecond


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Experts believe t

market for second scontent could increase mo

tenfold in the next three to fou


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Source: Ericsson, Interactive advertising Bureau,


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44% of "dual screeners"

second screen to nd out morbrands or

56% are open to re

targeted ads through synchrono(Red


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More opportun

brands and media to tellsand create enh

and exclusive

to have reainteraction with fans &


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A brand must add authe

to the conversationand augmstorytelling expe

riskthe aud


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D. WhereToda


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85,300 tweets/minute during the

Best Picture Award during the84th Annual Academy Awards.

43 Million Grammy related

posts and updates on Facebook.


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Sponsorship often covers

cost oftechnology andwriters.

Average length of

engagement on an episode

is 38.5 minutes.


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Over 57 MM engagement

minutes in the 4 debates.424 MM engagementminutes on Election Day.

13 minutes averageengagement time.


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Second screen is a

natural forsportssince it isscheduled real-time.

Discussions results in100,000s

ofengagement minutes.


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F. Whats


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Walking Dead encourages rea

interactions during premiere broof an episodes throug


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Listening apps are growing

in popularity and allowsthe audience to easily be

directed to second

screen experiences.


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increase user engagement with second screen real-time storytelling

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