engagement, interaction & narrative design for transmedia storytelling

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Engagement, Interaction & Narrative Design for Transmedia Storytelling By Peter von Stackelberg December 2011

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Page 1: Engagement, Interaction & Narrative Design for Transmedia Storytelling

Engagement, Interaction & Narrative Design for Transmedia Storytelling

By Peter von Stackelberg

December 2011

Page 2: Engagement, Interaction & Narrative Design for Transmedia Storytelling

IDT 599 – Masters Thesis © 2010-2011 Peter von Stackelberg

Transmedia narratives are one or more related stories told across two or more media.

The Matrix includes feature films, comic books, video games, and animated shorts set in the same “storyworld”.

Page 3: Engagement, Interaction & Narrative Design for Transmedia Storytelling

IDT 599 – Masters Thesis © 2010-2011 Peter von Stackelberg

A fundamental question designers of transmedia narratives face is “How do you tell an effective story across multiple media?”

Page 4: Engagement, Interaction & Narrative Design for Transmedia Storytelling

IDT 599 – Masters Thesis © 2010-2011 Peter von Stackelberg

Concept maps show the objects, entities, and concepts that comprise a transmedia narrative and relationships between them.

Page 5: Engagement, Interaction & Narrative Design for Transmedia Storytelling

IDT 599 – Masters Thesis © 2010-2011 Peter von Stackelberg

The design of transmedia narratives can be broken into three sub-processes – narrative, user engagement, and interaction design.

Transmedia Narrative Design

Narrative Design

User Engagement

Design

Interaction Design

Page 6: Engagement, Interaction & Narrative Design for Transmedia Storytelling

IDT 599 – Masters Thesis © 2010-2011 Peter von Stackelberg

The transmedia narrative design process occurs at four levels – transmedia project, storyworld, story, and scene/sequence level.

Page 7: Engagement, Interaction & Narrative Design for Transmedia Storytelling

IDT 599 – Masters Thesis © 2010-2011 Peter von Stackelberg

The design tasks at the transmedia project level shape the overall transmedia narrative project.

Transmedia Project Level Design Tasks

• Initiate transmedia project

• Create transmedia project tagline

• Identify the purpose of the project

• Identify audience demographics

• Develop audience psychographic profile

• Identify content consumer type

• Identify user gratifications

• Identify audience media usage

• Identify user segments

• Identify media/platforms that will be used

• Determine project type

• Determine if the project is intercompositional or intracompositional

Page 8: Engagement, Interaction & Narrative Design for Transmedia Storytelling

IDT 599 – Masters Thesis © 2010-2011 Peter von Stackelberg

The storyworld level design tasks shape the “universe” within which the transmedia narrative(s) play out.

Storyworld Level Design Tasks

Narrative Design Engagement Design Interaction Design

• Create storyworld

• Develop storyworld tagline

• Select storyworld genre

• Determine if storyworld is

fictional, non-fictional, or hybrid

• Create characters

• Create significant object(s)

• Create events

• Create settings

• Develop storyworld synopsis

• Determine desired level of

user engagement

• Determine degree of user

agency

• Determine user control of

characters

• Determine user role (internal

or external)

• Apply principles of human

centered design

• Develop “rules of

engagement” synopsis

• Develop design aesthetic

• Develop style guides

• Develop preliminary wireframes

• Determine entry points to

transmedia narrative project

• Map storyworld level navigation

Page 9: Engagement, Interaction & Narrative Design for Transmedia Storytelling

IDT 599 – Masters Thesis © 2010-2011 Peter von Stackelberg

The story level design tasks are used to create the individual stories within the storyworld.

Story Level Design Tasks

Narrative Design Engagement Design Interaction Design

• Develop story concept

• Develop dramatic question

• Develop controlling idea

• Select general story structure

• Select narrative point of view

• Select story mode

(presentational versus

representational)

• Select general plot structure

• Develop sub-stories

• Select story timeframe

• Select characters and roles

• Develop character arcs

• Develop preliminary

storyboards

• Identify media/platforms

• Develop user journey diagram

• Develop preliminary calls-to-

action plan

• Compile preliminary assets list

Page 10: Engagement, Interaction & Narrative Design for Transmedia Storytelling

IDT 599 – Masters Thesis © 2010-2011 Peter von Stackelberg

The scene/sequence level design tasks guide the development of the elements within each story.

Scene/Sequence Level Design Tasks

Narrative Design Engagement Design Interaction Design

• Develop detailed storyboards

• Create scene/sequence

• Select/create characters

• Select/create settings

• Select/create significant

object(s)

• Determine narrative

perspective

• Design user participation • Identify media/platforms for

individual sequences/scenes

• Design information cascades

• Develop calls-to-action

• Develop cognitive maps

• Design information field

• Develop detailed asset list

Page 11: Engagement, Interaction & Narrative Design for Transmedia Storytelling

IDT 599 – Masters Thesis © 2010-2011 Peter von Stackelberg

The storyworld consists of existents, events, and settings that exist at certain points in storyworld time.

Page 12: Engagement, Interaction & Narrative Design for Transmedia Storytelling

IDT 599 – Masters Thesis © 2010-2011 Peter von Stackelberg

A story establishes a timeline within storyworld time, with the story’s “present day” typically occurring when the story starts.

Page 13: Engagement, Interaction & Narrative Design for Transmedia Storytelling

IDT 599 – Masters Thesis © 2010-2011 Peter von Stackelberg

A number of existents, events, and settings from the storyworld are selected for use in the story.

Page 14: Engagement, Interaction & Narrative Design for Transmedia Storytelling

IDT 599 – Masters Thesis © 2010-2011 Peter von Stackelberg

A different combination of existents, events, and settings results in a different story even when the time span of the story is the same.

Page 15: Engagement, Interaction & Narrative Design for Transmedia Storytelling

IDT 599 – Masters Thesis © 2010-2011 Peter von Stackelberg

Using a different timeframe for the story provides a different set of existents, events, and settings to use in a different story.

Page 16: Engagement, Interaction & Narrative Design for Transmedia Storytelling

IDT 599 – Masters Thesis © 2010-2011 Peter von Stackelberg

This storyworld structure makes possible the “layering” of stories and the development of dynamic characters and settings.

Page 17: Engagement, Interaction & Narrative Design for Transmedia Storytelling

IDT 599 – Masters Thesis © 2010-2011 Peter von Stackelberg

A variety of story structures like Freytag’s Triangle (with or without flashbacks) are possible with this storyworld framework.

Page 18: Engagement, Interaction & Narrative Design for Transmedia Storytelling

IDT 599 – Masters Thesis © 2010-2011 Peter von Stackelberg

A variety of media can be used for different stories or sub-stories, creating a transmedia narrative.

Page 19: Engagement, Interaction & Narrative Design for Transmedia Storytelling

IDT 599 – Masters Thesis © 2010-2011 Peter von Stackelberg

Different media can be used to provide more detail on different existents, events, and/or settings.

Page 20: Engagement, Interaction & Narrative Design for Transmedia Storytelling

IDT 599 – Masters Thesis © 2010-2011 Peter von Stackelberg

Individual elements of the storyworld can be explored in detail – “tourist guides” for fictional settings for example.