inbound marketing strategies supporting a successful marketing plan
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http://jasedigitalmedia.com/webinars/inbound-marketing-strategies-supporting-a-successful-marketing-plan Inbound Marketing Strategies Supporting a Successful Marketing Plan Stand-alone traditional marketing no longer makes business sense. Advertising campaigns are costly and consumers are paying less attention to traditional avenues like television commercials and newspaper ads. A strategic mix of online advertising with offline advertising built on a solid inbound marketing lead generation and analytics platform can be the silver bullet that builds your marketing plan into a highly effective toolset. Inbound marketing inherently focuses on creating powerful content that will lead potential customers to your brand, product or service line through online methods like searching, referrals, and links from other web entities such as blogs, video and social communities. Inbound marketing is a compliment set of marketing techniques focused on driving quality prospects to your business and its products. Inbound marketing has become widely accepted because it supports the way consumers make purchasing decisions - using the Internet to learn more about the products and services that best meet their needs. In our session, we will talk about these marketing and advertising channels, detailed strategies, and how to measure and adjust quickly based on success rates and high-value return on investment criteria. We will also talk about mixing creative advertising campaigns with the powerful inbound marketing analytical methods to help ensure the success of ad dollars spent.TRANSCRIPT
Inbound Marketing StrategiesSupporting a Successful Marketing Plan
Keith Parnelljasedigitalmedia.com
@parnellk63 - @JASEgroup
#SMPSVA
Inbound marketing inherently focuses on creating powerful content that will lead potential customers to your brand, product or service line through online methods like searching, referrals, and links from other web entities such as blogs, video and social communities.*
* Source: jasedigitalmedia.com/inbound-marketing
What is Inbound Marketing?
@parnellk63
B-O-R-I-N-G !!!
@parnellk63
Inbound marketing is a compliment set of marketing techniques focused on driving quality prospects to your business and its products. Inbound marketing has become widely accepted because it supports the way consumers make purchasing decisions - using the Internet to learn more about the products and services that best meet their needs.*
* Source: jasedigitalmedia.com/inbound-marketing
What is Inbound Marketing?
@parnellk63
Telemarketing TV commercials Radio commercials Email blasts Trade shows Print Ads Direct mail Outdoor Boards
Remember Outbound Marketing?
@parnellk63
New Inbound MarketingC
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Links
diagram courtesy pr2020
@parnellk63
Inbound Marketing vs Outbound Marketing
diagrams courtesy hubspot
@parnellk63
BUT WHY?
@parnellk63
DemographicsoSex, Race, Age, Income, etc.
SocialgraphicsoUnderstand your customers’ social behaviors.oWhere are your customers online?oWho do your customers trust online?oWho trusts your customers online?oDon’t focus on the tools / technology.
Know Your Audience
@parnellk63
Search engine marketing. Strategic content. Smart web development. Online call-to-actions. Social media marketing. Audio marketing. Video marketing. Photo sharing. Social bookmarking. Strategic landing pages. Email marketing. Brand monitoring. Analytics.
Inbound Marketing Techniques
@parnellk63
Do your keyword research! Search engine optimize. Everything! Pay per click advertising. Strategic URL purchases. Google Webmaster Tools. Yahoo! Site Explorer. Bing Webmaster Center. Feedburner for RSS feeds. Twitterfeed. Keyword-rich topical landing pages. Monitoring & Analytics.
Search Engine Marketing
@parnellk63
Website, blog, social communities, etc. Short Tail keyword research. Keyword-focused copy:oHeadlines.oBody content.o Internal linking.oExternal linking.
Optimized information architecture:oNavigational items.o Internal link structure determines content topics.oKeyword focused.
Strategic Content
@parnellk63
Unique pages title tags. Unique pages keywords tags. Unique pages description tags. XML sitemaps. HTML sitemap. Image alt tags. Hyperlink title tags. Permalinks. Symantec code.
Smart Web Development
@parnellk63
Lead generation webforms. Downloadable eBooks. Webinars. Give-aways. Free trials. On every page. Make them BIG. Follow-up!
Online Call-To-Actions
@parnellk63
Will not generate immediate attention. Takes time to build trust and relationships. Define your marketing goals and allow
social media to fit into an overall strategy. Social media marketing is an important
piece of an inbound marketing campaign.
“Social media must be ‘a part’ of a well-formed, well-strategized marketing plan!”
Social Media is NOT theMarketing Silver Bullet
@parnellk63
Note how far down the list? Twitter. Facebook Fan Page. LinkedIn. Foursquare. Google+. FriendFeed. MySpace? Be smart with keyword content. ALWAYS link back to your website!
Social Media Marketing
@parnellk63
Your Blog! The Internet Archive. YouTube. Vimeo. Viddler. Blip.tv. Qik. Ustream.tv. Flickr. Facebook. Twitter: TweetPhoto, TwitPic. Don’t forget SEO (hint: your keywords!).
Audio / Video / Photo Marketing
@parnellk63
Setup plugins on your blog:oShareThis.oTweetThis.oTweetMeme.oBackType Connect.oSociable.
Digg. Delicious. StumbleUpon. Don’t forget SEO (hint: your keywords!).
Social Bookmarking
@parnellk63
Strategic Landing Pages
@parnellk63
Have a purpose.oNot necessarily sales.oBe a giver of information.
Have an attentive audience. Allow opt-outs. Utilize your landing pages. Drive traffic to your blog. Tools:oMailChimp.oConstant Contact.
Email Marketing
@parnellk63
Google Alerts. Yahoo! Pipes. Technorati. Backtype. Twitter Search. Social Mention.
Brand Monitoring
@parnellk63
Google Analytics. Check with your hosting provider on other
tools. Monitor:oOverall page hits.oReferral websites.oVisitor time on site.o Top landing pages.o Top exit pages.o Top keyword searches.oVisitor information.oConversion rates!!
Analytics
@parnellk63
Search engine marketing. Strategic content. Smart web development. Online call-to-actions. Social media marketing. Audio marketing. Video marketing. Photo sharing. Social bookmarking. Strategic landing pages. Email marketing. Brand monitoring. Analytics.
Inbound Marketing Techniques
@parnellk63
Telemarketing TV commercials Radio commercials Email blasts Trade shows Print Ads Direct mail Outdoor Boards
Tying In Outbound Marketing
@parnellk63
Telemarketing TV commercials Radio commercials Email blasts Trade shows Print ads Direct mail Outdoor boards
Tying In Outbound Marketing
@parnellk63
Keith Parnell, CEO, JASE Digital Media jasedigitalmedia.com @parnellk63 - @JASEgroup jasedigitalmedia.com/smpsva
#SMPSVA
Stand-alone traditional marketing no longer makes business sense. Advertising campaigns are costly and consumers are paying less attention to traditional avenues like television commercials and newspaper ads. A strategic mix of online advertising with offline advertising built on a solid inbound marketing lead generation and analytics platform can be the silver bullet that builds your marketing plan into a highly effective toolset.
Inbound marketing inherently focuses on creating powerful content that will lead potential customers to your brand, product or service line through online methods like searching, referrals, and links from other web entities such as blogs, video and social communities. Inbound marketing is a compliment set of marketing techniques focused on driving quality prospects to your business and its products. Inbound marketing has become widely accepted because it supports the way consumers make purchasing decisions - using the Internet to learn more about the products and services that best meet their needs.
In our session, we will talk about these marketing and advertising channels, detailed strategies, and how to measure and adjust quickly based on success rates and high-value return on investment criteria. We will also talk about mixing creative advertising campaigns with the powerful inbound marketing analytical methods to help ensure the success of ad dollars spent.
Inbound Marketing Strategies Supporting a Successful Marketing Plan
@parnellk63
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@parnellk63