inbound marketing ljubljana 5.4.2017
TRANSCRIPT
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INBOUND MARKETINGIlijaBrajković
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ILIJA BRAJKOVIĆ• IlijaBrajković,mag.ing.comp.• U IT-jucijeliživot• Udigitalnommarketinguod 2009.• PartnerudigitalnojagencijiKontra
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KAKO SMO TO USPJELI?!?!• ILIJA– studiraoračunarstvo• PETAR– studiraofinancije
• 0iskustvaupravommarketingu• AgencijauSplitu,“svi”klijentiuZagrebu• 4početnaklijenta
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DO SADA SMO UVIJEK TRČALI ZA KUPCIMA
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ŠTO ĆE NAĆI?
ŠTO IM NUDITE?
KAKO IH EDUCIRATE?
PUNO PITANJA, A?
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InboundmarketingContent
Blogging
SEO SocialMedia
LeadGeneration
Analytics
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Inbound marketing is advertising a company through blogs, podcasts, video, eBooks, newsletters,whitepapers, SEO, social media marketing, and other
forms of content marketing.
Wikipedia
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CONTENT NIJE NEŠTO NOVO
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ŠTO JE NOVO?• Alatiitehnologija• Pretragaidruštvenemreže• Ponašanjekupaca
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KORACI ZA SLIJEDITI
0 • KUPAC
1 • WEB
2 • BLOG
3 • DRUŠTVENE MREŽE
4 • SADRŽAJ
5 • OGLAŠAVANJE
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CAN’T SAY MUCH ABOUT CONTENT MARKETING. JUST DO IT.
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LITERATURA – AKCIJA.COM.HR
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