inbound marketing - conversion
DESCRIPTION
Inbound Marketing Step 4 of 5: once your remarkable, optimized content is generating traffic on your website due to promotional efforts, you need to convert visitors to leads and leads to customers.TRANSCRIPT
Inbound MarketingConversion
Landing Pages
Landing Pages
Call to Action + Conversion Form
1) Call to action
2) Conversion form
Value Proposition
Exclusivity
Desire
Zero Value
MaxValue
Com-modit
y
Nich
BarriersFrictio
n
Anxiety
Friction vs. Anxiety
Calls to Action
Calls to Action
Landing pages are for closers
Calls to Action Call
ClickDownloadSign UpFill Out
Pick an objective
Calls to Action
What? Why? How?
Learn the five secretsto living longer and healthierby downloading this ebook…
WhatWhyHow
Conversion
Conversion Rate
𝐶𝑜𝑛𝑣𝑒𝑟𝑠𝑖𝑜𝑛𝑅𝑎𝑡𝑒=¿𝑆𝑢𝑐𝑐𝑒𝑠𝑠𝑒𝑠¿ 𝐴𝑐𝑡𝑖𝑜𝑛𝑠
×100
Conversion Index
Courtesy Marketing Experiments
𝐶=4𝑚+3𝑣+2 (𝑖− 𝑓 )−2𝑎
Where:“C” = probability of conversion“m” = motivation of user“v” = clarity of the value proposition“i” = incentive to take action“f” = friction of process“a” = anxiety about entering information
A/B Testing
Traffic
Version 1 5%
Version 2 4%
Version 3 9%
Thank You
Email:[email protected]
Blog:domesticatingit.com
Twitter:@JonDiPietro
Book:“Social Media for Engineers & Scientists”leftbrainhandbook.com