1. 1. INBOUND MARKETING HEAD OF AUDIENCE DEVELOPMENT
2. 2.
3. 3. ;
4. 4. . . .
5. 5. Inbound Marketing Digital Marketing , onlineleadgeneration( ).
6. 6. o blog; , (ContentManagementSystem) internet .
7. 7. blog Website / Brand ;
8. 8. website
9. 9. brand
10. 10. brand
11. 11. brand
12. 12. ,
13. 13. SEO
14. 14. brand
15. 15. post
16. 16. BLOG FACTS
17. 17. 27.000.000 : AOL & Nielsen
18. 18. 329 . blog : Blogging.org
19. 19. 434% indexed pages indexed links : Blogging.org
20. 20. : Hubspot brands 15 5 traffic blog
21. 21. Concept
22. 22. blog engine
23. 23. Blog Engines: WordPress installation < 5 templates & designs & add-ons Search engine friendly design HTML
24. 24. Blog Engines: WordPress
25. 25. Blog Engines: WordPress
26. 26. Blog Engines: Tumblr blogging 40 . Tumblrs setup Follow, Like, Reblog plugins Customization
27. 27. Blog Engines Novartis http://easiertodigest.tumblr.com/
28. 28. Blog Engines http://kitkat.tumblr.com/
29. 29. Blog Engines http://amstellight.com/
30. 30.
31. 31. / design
32. 32.
33. 33. 3 4
34. 34.
35. 35.
36. 36. o brand A
37. 37. &
38. 38. 4.3K Shares &
39. 39. 2.5K Shares &
40. 40. 1.2K Shares &
41. 41. 9.3K Shares &
42. 42. 2.3K Shares &
43. 43. #eCommerce &
44. 44. &
45. 45. 17K Shares &
46. 46. 4.9K Shares &
47. 47. #native &
48. 48. & #native
49. 49. &
50. 50. &
51. 51. 2.6K Shares &
52. 52. #native &
53. 53. 1.2K Shares &
54. 54. 1.5K Shares &
55. 55. lead & bottom line
56. 56. lead & bottom line
57. 57. TAGS
58. 58. , & Gifs
59. 59. , & Gifs
60. 60. , & Gif
61. 61. Budapest.jpg
62. 62.
63. 63. internal traffic
64. 64. External linking & embed social
65. 65. External linking & embed social
66. 66.
67. 67.
68. 68.
69. 69. landing Pages
70. 70. landing Pages
71. 71. W e b ;
72. 72.
73. 73.
74. 74. Real Time Analytics
75. 75. Real Time Analytics
76. 76. Real Time Analytics
77. 77. Virality Analytics
78. 78. Virality Analytics
79. 79. Virality Analytics
80. 80. Social Media Analytics
81. 81. Social Media Analytics
82. 82. F a c e b o o k A l g o r i t h m
83. 83. How to post
84. 84. F a c e b o o k P o s t T y p e s Status Updates
85. 85. F a c e b o o k P o s t T y p e s Link Posts
86. 86. F a c e b o o k P o s t T y p e s Image Posts
87. 87. F a c e b o o k P o s t T y p e s Video Posts
88. 88. Post facebook comments,likes,shares engagement LinkPosts NativeVideos profile PostOpenGraph
89. 89. facebook Clickbait&Likebaiting TextonlyPosts PostsLIKE,COMMENT,SHARE contentPosts25%
90. 90. 24 EDIA Practices facebook facebook content
91. 91. 24 EDIA Practices postsleadtext 2 MentionFacebook
92. 92. 24 EDIA Practices Post30 MentionFacebook PostPeaktime21.0023.00
93. 93. 24 EDIA Practices engagementPageLikes Facebook traffic driver,Twitter&Instagrambranding youtubevideos,nativevideos LinkPosts Reposts(officialpages) socialmedia Monitoringposts
94. 94. facebook referrals 2014 150%
95. 95. fans & followers 60%
96. 96. Organic Facebook Pageviews 3x
97. 97. Social Impressions 130%
98. 98. FACEBOOKAdvertising?
99. 99.
100. 100. 890 Million Daily Active Users
101. 101. 4.600.000 2,4 . 2,2
102. 102. 760.000 360.000 800.000 15.800 108.000
103. 103.
104. 104.
105. 105. :Desktop News feed
106. 106. :Desktop Right Column
107. 107. :Mobile News Feed
108. 108. :Analytics
109. 109. :Analytics
110. 110. : 6,91% CTR ( display 0,5% search 3% 8%) CTR : O 23,22% uCTR (O ) 0,41 CPM ( To 1000 ) 0,01 CPC ( Cost per click)
111. 111. ONL VIDEO
112. 112. ONL VIDEO
113. 113. ONL VIDEO
114. 114. ONL VIDEO
115. 115. ONL VIDEO
116. 116. ONL VIDEO
117. 117. ONL VIDEOLacta Case Study
118. 118. ONL VIDEO 6 Looping Mmobile upload/edit Hashtags Embeddable ,&Fun metrics 15 Looping Web(timeline)&Mobile(upload) upload Hashtags Embeddable 300ActiveUsers metrics SponsoredPosts 2015
119. 119. Vine&InstagramVideo:EventTeaser
120. 120. Vine&InstagramVideo:ProductDemoTeaser/Unboxing/Reviews/Howto
121. 121. T 6 15 ?
122. 122. Vine&InstagramVideo:&NativeAdvertising
123. 123. Vine&InstagramVideo:Behindthescenes/Office
124. 124. Vine&InstagramVideo:Advertising
125. 125. Vine&InstagramVideo:Advertising
126. 126. SocialVideo:Actions 1M FacebookVideoPlays +75%VideoPosts 65% YouTube&Facebook video.Instagram/Vine shortversionsvideo|Soundon/off
127. 127. INBOUND MARKETING