Rashid JavedRoll number (32)

Mr. Mazhar Iqbalwho give this opportunity

InboundSharing is caring and inbound is about creating and sharing content with the world.

Inbound marketingInbound Marketing is defined as a marketing strategy where businesses implement tactics to “get found”, or as we say, “get spotted” by customers.“If you have more Money than brains, you should focus on Outbound Marketing. If you have more Brains than money, you should focus on Inbound Marketing”

Guy Kawasaki

The best way to turn strangers into customers and promoters of your business

The Inbound Methodology

Along the top are the actions inbound companies use to obtain and retain – new customers.

The Inbound Methodology

Source: HubSpot

Along the bottom are the tools inbound companies use to accomplish these actions.

The Inbound Methodology

Source: HubSpot

Theme• Content Creation

“Make marketing people love”

Scope of Inbound Marketing • Why companies use this

• The Internet has profoundly transformed the way people communicate and interact with each other.

• Get to be found. It is about to create and optimize relevant content and promote it among our target audience. This part is the “pre-click” phase.

• Convert Visitors to Leads. This represents the “post-click” phase.

• Analyze the activity on their site to optimize online marketing efforts

ExampleHub Spot is an inbound marketing and sales platform that helps companies attract visitors, convert leads, and close customers.

Cont. …………• Starbucks,

• Red bull,

• Cisco,

BENEFITS OF INBOUND MARKETING

• Inbound marketing costs are 61% lower per lead.

• Last year 54% of companies for inbound marketing increased their budget

• 57% of companies acquired a customer through their blog

• 62% of companies acquired a customer through LinkedIn

• 56% of websites that blogged once a month acquired a customer

• 70% of websites that blogged 2 to 3 times a week acquired a customer

• 92% of websites that blogged multiple times a day acquired a customer

• 65% of B2B websites acquired a customer through LinkedIn

• 77% of B2C websites acquired a customer through Facebook

Inbound Marketing Touches Nearly Every Major Industry

Survey N = 3,339 Source: HubSpot