Inbound MarketingInbound

MarketingSource: Hubspot

What are the benefits of Inbound Marketing?

source: http://bit.ly/imtoons

Overview of Inbound Marketing

Are you measuring now?

GOALS

Offline, it’s the same process.

GOALS

Customer Feedback

Clientele, Vendors

Leads or Inquiries

GOALSOnline + Offline Metrics are Related

Reputation Intelligence Monitoring

Track what people are already saying about you

GOALS

Baseline, anyone?

Quantify current levels before you start

GOALS

Description of CharacterName: George MichaelsAge: 37Education: B.S. Business Economics and Public Policy, M.B.A.Marital Status: MarriedLocation: Norfolk, Virginia

CharacteristicsGeorge is a very busy father of two. He currently lives in the suburbs of Norfolk Virginia and does consulting work for several military manufacturers that work with the local navy base. George has been in the business world for 13 years after graduating Colorado University with a M.B.A. George’s wife of 10 years and his two kids Mary (10yrs old) and Joe (12yrs old) are his prized assets.

With his busy schedule George tries to optimize his work life to minimize late nights. George always uses his laptop as he never knows when he will be asked to talk with clients. George loves being able to take all his work with him but hates technical components of getting his information to clients other than using e-mail or a print out.

Reasons for choosing WiCenter

George has meeting with many military manufacturers on a regular basis. During these meeting’s George won’t always have access to a space that allows him to project his PowerPoint presentations. George usually has always needed to bring copies of his PowerPoint presentations which always have made his bags heavy and burdensome. George needs his clients to be able to views these files but he hates carrying all the items to client meetings. He would also like to be able to on the fly share other documents that might be needed to support his meetings.

What he is interested inGeorge wants to be able to share his PowerPoint presentation with clients along with other files on the fly. He also wants a quick and easy way to show presentation even when a projector is not available.

ExpectationsHe is looking for a quick and easy solution that doesn’t have a high learning curve that will easily fit into his busy schedule.

Make Personas

WHO WHAT WHEN

WHEREWHY

GOALS

Define your Goals Specifically. When you know where you are, then you figure out where you want to goand you give it a timeframe.Write it down. Then break it out into daily, weekly and monthly goals.

10,000 subscribers in a year

30 new sales leads a month

25 phone calls a week

14 new workshops booked in the next quarter

GOALS

What does it take to get same results as goals with outbound marketing/current methods?

How much direct mail?How many cold calls? How much display advertising?

Write it down.

IMPORTANT:

GOALS

GOALS

CREATE A LANDING PAGE OR DEDICATED POST FOR EACH CALL TO ACTION

PUT A CALL TO ACTION ON EACH PAGE

Because you will...

GOALS

Use Advanced Segmentswith Google Analytics

GOALS

Now you can plan your content, my friends

InterestingAuthenticValuableEntertainingInformativeCharmingEvocativeWittyA little Dangerous

CONTENT

Too intimidating? Maybe think of it like a healthy diet

source: food-faq.net

High level content/tools

Theories backed by data

News, Observations, Reviews, Insights,

Everyday stuff

Guest Posts, Interviews, Research

Stories, Funny stuff

CONTENT

Either write something worth reading or do something worth writing.-Ben Franklin

WHITEPAPERSWEBINARS

VIDEOSINFOGRAPHICS

TUTORIALSRECIPES

PHOTOJOURNALSSLIDES

APPSSTATISTICS

CASE STUDIESCONTESTS

QUIZZES

“

“

CONTENT

source: http://0at.org/blog/pig_monster

Don’t give into fear

CONTENT

Use Numbers in Your Headlines

5 Ways to Make Content Compelling

Tell a Story

A Mother’s Journey with her Son as He Loses His Battle with Cancer

CONTENT

Surprise People

CONTENT

Get Specific

MEET THE NEEDS OF

AND WRITE TO YOUR

PERSONAS/TARGET

CONTENT

CHOOSE YOUR ENGAGEMENT CHANNEL

Nurture your online relationships,Don’t just Broadcast

CONTENT

BUT IT TAKES TOO MUCH TIME!CONTENT

It’s all about Relationships and EngagementAre you talking ALL the time?

CONTENT

ConversionSubscribe

Accept an Idea

DonateCallDownloadVolunteerPurchaseRenewRegister

CONVERT

Don’t ask them to marry you on the first date.

source: David Meerman Scotthttp://www.davidmeermanscott.com/resources.htm

FEED YOUR CONTENT CONVERT

NURTURE YOUR RELATIONSHIPS WITH EMAIL

CONVERT

MEASURE, MOVE,MEASURE, MOVE

ANALYZE

Get all this and more at

http://www.redtoadmedia.com/goodies.php

ConvertCalls to Action Landing Pages Which Test Won

Email News Service AnalyzeWebsite Optimizer Google Analytics Home GoalsMarketing Strategy Template How to Set up Advanced Segments in Google Analytics Social Mention TrackurStepRepGoal SpreadsheetContent/Getting Found The War of Art Using Social Media to Drive Traffic The Dash Social Media Ethics Twitter Tools (WordPress)Analytics for WordPress ShareThis for WordPress

Red Toad Media is a small graphic and web design shop located on the outskirts of Louisville, KY. We've been in business since 2001, doing web and print design for mostly local businesses. We do work remotely and in other markets if the project warrants it and we have worked with teams and clients in Chicago, Atlanta, New York City and Nashville. We use inbound marketing ourselves and try to teach our clients to use itto maximize their profits

Anne Sallee Miles is the owner and Toad-in-Chief at Red Toad Media.A trained graphic designer, Anne's strength lies in her ability to translatemessages to the web through user interface design, web graphic and animation design, web copywriting and social media marketing.

Anne has designed everything from software interfaces to children’s books. She has taught college courses and also worked as a multimedia specialist for a Fortune 500 Company. She has designed for a gamut of clients, from a national magazine to tiny home-based start-ups.

She is currently working on an article for Smashing Magazine about user interface design and is really excited about it.

For a packet of resources she has collected and uses regularly, visit http://www.redtoadmedia.com/goodies.php