Inbound Inbound Marketing Automation

Download Inbound Inbound Marketing Automation

Post on 18-Jul-2015




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<ul><li><p>InboundMarketing </p></li><li><p>Three Goals of Inbound MarketingConvert More Website Traffic Into Contacts and LeadsGenerate more engagement/cultivate more leads</p><p>Convert More Email Leads Into Phone CallsMultiple follow up to Hot leads</p><p>On-going Nurturing CampaignsGenerate repeat business and stimulate referrals</p><p>Strategic Database Email Marketing</p></li><li><p>Goal #1: Stimulate Engagement / Convert LeadsLow-Commitment Graphic Calls-to-actionDownload Premium Content - Consumer ResourcesRequest Form - Instant Data CollectionAutomated, Strategic Follow-Up Email CampaignConvert Vistors Into Leads</p></li><li><p>Data Collection </p></li><li><p>Contact Engagement Data</p></li><li><p>Goal #2: Convert More Emails Into Phone Calls</p><p>Hot Leads Are Different Than Cold Prospects/Existing Patient Marketing</p><p>Strategically-Timed Email Follow-Up CampaignInitiated by Contact Us form submissionsGo beyond 1-time response - Multiple emails during 3-4 week window Focused on hot leads</p><p>Client Training - Easy Suspend Campaign Form </p><p>Hot Leads Email Campaign</p></li><li><p>Goal #3: On-going Nurturing CampaignDatabase Email Marketing CampaignsMarket To All Leads and Existing Clients/PatientsSpecial Events, Promotions, Campaigns, News, Etc.Newsletter Campaign Stay Relevant and Top of Mind; News, Relationship-building, and Promotions</p><p>Newsletter/Email Promotion Campaigns</p></li><li><p>Inbound Marketing Costs</p><p>Inbound Marketing Automation Package$1000 set-up fee$350 monthly fee</p><p>Inbound Marketing Automation Package With Newsletters$950 monthly fee (see next slide for more details)</p><p>Campaign Costs and Services</p></li><li><p>Newsletters and Email PromotionsNewsletter Pricing$500 set-up fee$600 monthly fee ($400 if client provides content)</p><p>Campaign Costs and Services</p></li></ul>