IMC  CINEMA  GROUP

CAROLINE  BRENNANMAURA  HICKEYHAJRA  AHMED

AGENDA

• Social  Media  Summary• UX  Evaluations• User  Problems• Heuristics• Recommendations• Card  Sorting• Wireframes• ORM  Database• Community  Guidelines• Content  Calendar• Stakeholders• Risk  Escalation  Protocol

SOCIAL  MEDIA  SUMMARY!

SOCIAL'MEDIA'PLATFORM' FOLLOWERS' COMMENTS/LIKES' TWEETS/POSTS' COMMENTS'

Twitter' 39,068! 663! 12,429!Mostly!retweets!and!job!hire!

Facebook' 91,076! 92,474! 10!over!2!wks!Intermittent!posts!

and!job!hire!

Instagram' 1,803! −! 33!1!post!3!weeks!ago!&!!previous!in!June!!

YouTube' 265! 24,739! 5! active!1!year!ago!BLOG'E'IMC'SHOWBIZ' 69!raters! 135! 18!

Most!recent!blog!in!September!

Google'+' !! !! !! Not!active!!Kilkenny! 4! !! 0! !!Athlone! 8! !! 1! !!Carlow! 8! !! 0! !!Clonmel! 4! !! 0! !!Enniskillen! 0! !! 0! !!Tullamore! 11! !! 1! !!

UX  EVALUATIONS

• 12  Evaluations• 6  Evaluees• 3  Scenarios

• Booking  a  movie  ticket• Registering  for  the  App• Buying  a  Gift  Card  and  Venue  Hire

USER  PROBLEMS

• Lack  of  flexibility  on  dropdown  menus• Password  problems• CAPTCHA  difficulty• Not  being  able  to  find  the  app• No  search  option  on  the  website• No  option  to  purchase  gift  cards  online• Cinema  hire  doesn’t  show  the  cost  

LACK  OF  FLEXIBILITY  ON  DROPDOWN  MENU

PASSWORD  PROBLEMS

CAPTCHA  DIFFICULTY

NOT  BEING  ABLE  TO  FIND  THE  APP

NO  SEARCH  OPTION  ON  WEBSITE

NO  OPTION  TO  BUY  GIFT  CARD  ONLINE

VENUE  HIRE  DOESN’  T  SHOW  COST

HEURISTICS

• Visibility  of  System  Status  • Consistency  and  standards  • Recognition  rather  than  recall  •Match  between  systems  and  the  real  world  • Help  and  documentation  • Aesthetic  and  minimalist  design  

VISIBILITY  OF  SYSTEM  STATUS

CONSISTENCY  AND  STANDARDS

RECOGNITION  RATHER  THAN  RECALL

MATCH  BETWEEN  SYSTEM  AND  THE  REAL  WORLD

HELP  AND DOCUMENTATION

AESTHETIC  AND  MINIMALIST  DESIGN

AESTHETIC  AND  MINIMALIST  DESIGN

RECOMMENDATIONS

� Dropdown  menu  inter-­‐changeability� Condense  show  times  to  reduces  scrolling� CTA  button  for  buying  ticket  &  downloading  the  app� Simplify  password  &  CAPTCHA  process    � Loyalty  membership  scheme  is  confusing  � App  should  be  available  at  Apple  App  Store  � Sign  in  option  for  members� Design  Compatibility  for  all  browsers� Auto  fill  option

CARD  SORTING

CARD  SORTING

WIREFRAMES

ORM  DATABASE

COMMUNITY  GUIDELINES

• General  Guidelines• House  Rules• Respect  Others• Follow  the  Law• Our  Rights• Your  Rights  and  Privacy  Protection

CONTENT  CALENDAR

STAKEHOLDERS

• Social  media  manager  • Email  campaign  manager  • Content  writer  • Social  media  coordinator  • UX  designer  • App  Developer  • Customers  

RISK  ESCALATION  PROTOCOL