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Image Manual April 2019

Primary elements of Identity

1.1 Logotypes

1.2 Linguistic versions

1.3 Versions for reproduction

1.4 Special version in colour

1.5 Minimum size of reproduction

1.6 Protected areas

Secondary elements of Identity

2.1 Corporate colour palette

2.2 Corporate typographies/fonts

Key visuals

3.1 Main image

3.2 Claims

3.3 Signatures

3.4 Use guidelines

Style guide

4.1 Opi/Poster

4.2 Banners

4.3 Web

4.4 Corporate mail signature

4.5 Email campaign signature

4.6 Basic stationery

4.7 Presentations

Durban 2019Image Manual

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Primary elements of Identity

1.1 Logotypes

1.2 Linguistic versions



1.5 Minimum size of reproduction

1.6 Protected areas

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UCLG CONGRESS WORLD SUMMIT OF LOCAL AND REGIONAL LEADERS

Durban201911-15 November

The set of logotypes is the primary element of identity and is composed of the specific logo of this edition of the congress, associated with Durban; and the generic logo, valid for all editions. The two elements must always be applied in conjunction.

1.1 Logotypes1 Primary elements of Identity

4 x 2 x 12 x

3 x

The proportions established here should always be respected and should not be altered in any case.

The generic logo, unlike the rest Of the elements of identity, is composed by DIN Regular type and DIN Bold.

Specific logo Associated with the organizing city, valid only for this edition of the congress.

Generic logoValid for all editions.

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CONGRES DE CGLU SOMMET MONDIAL DES DIRIGEANTS LOCAUX ET REGIONAUX

Durban201911-15 Novembre

CONGRESO DE CGLU CUMBRE MUNDIAL DE LÍDERES LOCALES Y REGIONALES

Durban201911-15 Noviembre



The set of logotypes is divided into three linguistic variants: English, French and Spanish. Each one has a different width depending of the length variants in each language.

1.2 Linguistic versions1 Primary elements of Identity

1.2.1 English version 1.2.2 French version

1.2.3 Spanish version

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1.3.1 Positive, on clear backgrounds (<50% black) 1.3.2 Negative, on dark backgrounds (> 50% black)

1.3.4 Dark photographic background. Not to be edited.1.3.3 Clear photographic background. Not to be edited.


1 Primary elements of Identity

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1.4.1 Positive 1.4.2 Negative, over a coloured background



A colour version is available, thought its use is restricted to exceptional cases in strictly corporate applications where the key congress visual is not used.

Only the established corporate colours in this manual will be used.

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60 x 10 mm360 x 60 px

1.5 Minimum size of reproduction1.6 Protected areas


1.4 Minimum size of reproductionA minimum reproduction size of the set has been established in millimetres for printed material and in pixels for digital applications. In no case may it be reproduced at a size lower than that established in this manual.

1.5 Protected areasProtected areas are outlined and must not be altered or covered by any graphic element to obtain, in all foreseeable circumstances, an optimum perception and maintain the congruity of the set of logotypes.

60 mm / 360 px

10 m

m /

60

px

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Secondary elements of Identity



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2 Secondary elements of Identity

2.1.1 Principle coloursThe main colours must be used for the key visual and only for the set of logotypes.

2.1.2 Secondary colourDark grey should be used for the main version of the logotype set, for texts and for backgrounds.

RedPantone 179CC5 M87 Y83 N0 R224 G60 B47

GreenPantone 3415CC100 M25 Y84 N10 R0 G120 B77

Blue Pantone Reflex Blue CC100 M88 Y27 N10 R0 G20 B137

YellowPantone 1235CC0 M35 Y90 N0 R249 G177 B34

Pantone 447CC50 M30 Y40 N90R30 G37 B34

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2 Secondary elements of Identity

2.2.1 Main corporate typography/fontThe Work Sans Light and Bold variants should always be used as the main typography in all communication elements of identity, without exception.

Download link:https://fonts.google.com/specimen/Work+Sans

Exceptionally, other thicknesses can also be used, such as Regular, Medium or Bold.

2.2.2 Typography/font for internal documentsFor letters and presentations, documents which are generally shared, Arial in its Regular and Bold variants should be used.

Work Sans Light

abcçdefghijklmnñopqrstuvwxyz1234567890ABCÇDEFGHIJKLMN ÑOPQR STUVWXYZ

Work Sans Bold

abcçdefghijklmnñopqrstuvwxyz1234567890 ABCÇDEFGHIJKLMN ÑOPQR STUVWXYZ

AaBbC123AaBbC123AaBbC123AaBbC123AaBbC123AaBbC123AaBbC123

Arial Bold

Arial Regular

AaBbCc123

AaBbCc123

ABCÇDEFGHIJKLMNÑOPQRSTUVWXYZabcçdefghijklmnñopqrstuvwxyz 1234567890

ABCÇDEFGHIJKLMNÑOPQRSTUVWXYZabcçdefghijklmnñopqrstuvwxyz 1234567890

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Key visuals

3.1 Main image

3.2 Claims

3.3 Signatures

3.4 Use guidelines

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3.1 Main image3 Key visuals

For the primary visual, an image based on illustrations of the profile of faces, containing maps of different areas and regions of the world has been created.

The combination of colours between faces and background should be used as shown on this page.

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3.2 Claims3.3 Signatures

3 Key visuals

3.2.1 Principal Claim The key visual should always use the principal claim whenever possible.

3.2.2 Alternative claimsThere is the possibility of using other claimswhen a specific communication need arises. The alternative claims are:

3.3 SignaturesAll official communication platforms from the organizing and/or participating entities should include the logo in the signature.

Local Action For and By the People

Cities are Listening

Share | Listen | Review

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Partage | Écouter | Réviser

Comparte | Escucha | Revisa

Les villes à l’écoute

Las ciudades escuchan

Action locale pour et par les communautés

Acción local para la gente y por la gente

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3.4 Use guidelines3 Key visuals

3.4.2 Face mosaicsThe faces of the key visual can be applied individually or in compositions of two, as well as a mosaic. The orientation of the faces may vary according to specific needs.

Format of two faces, facing each other

Mosaic

Corporate stripThe strip must contain the set of logotypes and its colour must be the corporate dark grey colour. If necessary and possible, it may also contain other information.

Key visual The image of the faces with the maps shall be applied in the central area and in a large size. The claim should cross from side to side, also in a large size and negative in colour.


Signatures They are to be applied in the lower right margin. They may be in positive or in negative according to the needs.

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Style guide

4.1 Opi/Poster

4.2 Banners

4.3 Web



4.6 Basic stationery

4.7 Presentations


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4.1 Opi/Poster4 Style guide

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4.2 Banners4 Style guide

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4.3 Web4 Style guide

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4 Style guide

Estimado Miembro,

En el contexto del proceso iniciado a raíz de las reuniones del Bureau Ejecutivo y en vistas del Consejo Mundial que se celebrará en París, nos complace informarles que a su petición hemos reservado una sala de reunión el día 3 de diciembre de 17:00 a 19:00 en ayuntamiento de París.

Les agradeceremos nos hagan saber a la brevedad el nombre de los representantes que asistirán y nos hagan llegar los formularios de inscripción anexos a fin de garantizar el acceso al ayuntamiento.

Igualmente les informamos que un representante político del Grupo de Trabajo Abierto Permanente será invitado a la reunión del Comité Estatutario que se reunirá de 14:00 a las 17:00.

Atentamente,

Emilia SaizSecretaria General de [email protected]

Confidentiality.This message (including any attachments) is private and confidential. If you have received this message in error, please notify us and remove it from your system. Confidentialité. Ce message (y compris les pièces jointes) est privé et confidentiel. Si vous avez reçu ce courriel par erreur, veuillez nous en informer et le supprimer de votre système. Confidencialidad. Este mensaje (incluidos los archivos adjuntos) es privado y confidencial. Si ha recibido este mensaje por error, por favor avísenos y eliminelo de su sistema.

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4 Ejemplos de aplicación

Estimado Miembro,

En el contexto del proceso iniciado a raíz de las reuniones del Bureau Ejecutivo y en vistas del Consejo Mundial que se celebrará en París, nos complace informarles que a su petición hemos reservado una sala de reunión el día 3 de diciembre de 17:00 a 19:00 en ayuntamiento de París.



Atentamente,

Emilia SaizSecretaria General de [email protected]

Confidentiality.This message (including any attachments) is private and confidential. If you have received this message in error, please notify us and remove it from your system. Confidentialité. Ce message (y compris les pièces jointes) est privé et confidentiel. Si vous avez reçu ce courriel par erreur, veuillez nous en informer et le supprimer de votre système. Confidencialidad. Este mensaje (incluidos los archivos adjuntos) es privado y confidencial. Si ha recibido este mensaje por error, por favor avísenos y eliminelo de su sistema.

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11-15 Nov #UCLGCongress

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4.6.1 Letter stationary For the composition of letter stationary, the established margins must be respected and Arial font must be used, the typography for internal documents.

4.6.2 Business cardsThe various logotypes may be used in accordance with the guidelines, and this may include various colours.

4.6 Basic stationery4 Style guide

Nombre Apellido ApellidoCargo

M 000 000 000 [email protected]#UCLGcongresswww.durban2019.uclg.org


The key visual may be used on the back of the card.

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Barcelona, 03 de Noviembre 2015

El Secretario General

A los Miembros del Grupo de Trabajo Abierto Permanente para América Latina

Estimados Miembros,Arial cuerpo 9,5 pt, interlínea 11,5 pt iniciado a raíz de las reuniones del Bureau Ejecutivo y en vistas del Consejo Mundial que se celebrará en París, nos complace informarles que a su petición hemos reservado una sala de reunión el día 3 de diciembre de 17:00 a 19:00 en ayuntamiento de París.



Materiales de referenciaPara facilitar los preparativos de la reunión, anexamos un extracto con información importante sobre el proceso electoral. En breve se les enviarán los documentos completos. Así mismo compartimos con ustedes el estado de membresía Latinoamericana así como el reparto de escaños actual para la región. Finalmente, anexamos un listado de preguntas que pueden guiar sus discusiones sobre la organización de la representación regional.

Apoyo para participaciónTenemos el gusto de informar que a fin de asegurar la representación de todas las organizaciones de la región, podemos apoyar el viaje de un representante por institución. La Secretaría Mundial queda a su entera disposición para despejar cualquier duda que se pueda presentar.

Emilia SaizSecretaria General de CGLU

Sus datos serán incluidos en un fichero titularidad de UCLG para el cumplimiento de la normativa fiscal contable y el envío de información sobre sus actividades y eventos. Puede ejercer sus derechos mediante solicitud acompañada de fotocopia de su DNI o pasaporte dirigido a UCLG, Carrer d’Avinyó, 15, 08002 Barcelona, España.

#UCLGcongresswww.durban2019.uclg.org


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For presentations, Arial font should be used (typography for internal documents), in its Regular and Bold variants.

Cover page On the cover the key visual should be used, either as a mosaic, or as two faces facing each other. of faces or the scheme of two facing faces.

SummaryThe summary of the sections may be listed in the mosaic boxes defined on the cover.

SeparatorsIn the separators we can show any of the combinations of face + background defined in the Key visual.

EnumerationsExample of enumeration of points to emphasize.

Text + ImageExample of a slide with text and image.

Back coverA dark background shall be used for the back cover. In the lower part the set of signatures must appear and it is advised to include a thank you message.

4.7 Presentations4 Style guide

Marzo 2019Título presentación Título presentación

Título presentación Título presentación3/ Título apartado 3/ Título apartadoTítulo pantalla Título pantalla

Título del apartado

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Vitaque peritio ex enihilitate modit hil et officim di berferepe volupta corecabore ipitationsed maio.

••••

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Berum re aut laborest as con consequiatus as di blaborepe corisci uscit, ius. Apeles cum seque non cusae denihitatugitat Reium, sitiiss equae. Neque volenem eos quolum. Fugitinum eius aut ratiate mperis idi utempos aerumendae sunt opta dolorro. Vitaque peritio ex enihilitate modit hil et ergo sum.

Thank you for your attention

#UCLGcongresswww.durban2019.uclg.org

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Título presentación

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Durban 2019

For any questions or general queries about the use of the branding/logotypes/images/fonts or about the manual, you may contact the team in charge of this project:

[email protected]

image manual - durban2019.uclg.org › sites › default › ... · key visuals 3.1 main image 3.2...

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