icca best marketing award_introduction slide
DESCRIPTION
Since it was launched in 1997, the ICCA Best Marketing Award has become one of the industry’s most prized accolades, recognising high levels of creativity and business acumen in a competitive marketplace. At this plenary session, this year’s four short-listed contestants will present their campaigns and the audience will have a say in selecting the winner. The winner will receive a marketing package in ICCA and Bedouk publications worth more than EURO 20,000.TRANSCRIPT
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International Congress and Convention Association #ICCAWorld iccaworld.com
53rd ICCA Congress
Best Marketing Award 2014
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Activate Voting
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Process
• Submissions mid September
• Three finalists selected
• Presentations at ICCA Congress
• Winner chosen by judges and delegates on a
50:50 basis
• Winner will be announced by the President at the
closing session Wednesday
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Submission components
• Innovation and Creativity
• Research and Rationale
• Return on Investment
• Success in meeting the Objectives
• Communication
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Judges
• Valerie Charron, Bedouk Event Sourcing Solutions
• Aileen Crawford, Glasgow City Marketing Bureau
• Patrick Delaney, SoolNua
• Juan José Garcia, Barcelo Congresos
• Anna Gorska, Warsaw International Expocentre
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Your role
● Determining the winner
● Critical - You have 50% of vote
● You will be asked 5 questions
● The results of the individual votes will not be shown on the
screen
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Questions
• Innovation and Creativity
• Research and Rationale
• Return on Investment
• Success in meeting the Objectives
• Communication
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Presentations
Wonderful Copenhagen Convention Bureau • Ulrika Mårtensson
Amsterdam Marketing • Marc Horsmans
• Edward Wortman
Monaco Convention Bureau • Laurence Papouchado • Axel Kaus • Sandrine Camia
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Presentation
Wonderful Copenhagen Convention Bureau
• Ulrika Mårtensson
![Page 10: ICCA Best Marketing Award_Introduction Slide](https://reader034.vdocuments.site/reader034/viewer/2022052507/55866581d8b42a04088b4624/html5/thumbnails/10.jpg)
International Congress and Convention Association #ICCAWorld iccaworld.com
53rd ICCA Congress
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Presentation
Amsterdam Marketing
• Marc Horsmans
• Edward Wortman
![Page 12: ICCA Best Marketing Award_Introduction Slide](https://reader034.vdocuments.site/reader034/viewer/2022052507/55866581d8b42a04088b4624/html5/thumbnails/12.jpg)
International Congress and Convention Association #ICCAWorld iccaworld.com
53rd ICCA Congress
![Page 13: ICCA Best Marketing Award_Introduction Slide](https://reader034.vdocuments.site/reader034/viewer/2022052507/55866581d8b42a04088b4624/html5/thumbnails/13.jpg)
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Presentation
Monaco Convention Bureau
• Laurence Papouchado • Axel Kaus • Sandrine Camia
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International Congress and Convention Association #ICCAWorld iccaworld.com
53rd ICCA Congress
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Focus on
• Innovation and Creativity
• Research and Rationale
• Return on Investment
• Success in meeting the Objectives
• Communication
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Congratulations
See you all at the Closing Ceremony