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IAB Russia v 20150131 Rus

IAB RUSSIA2016

IAB RUSSIA

IAB Russia 2009 , . IAB, .

The Interactive Advertising Bureau (IAB) . IAB 41 5 .

1996 - , IAB 650 , , 86% . IAB Europe 5500 .

IAB 200 , : IAB MIXX, IAB ALM, IAB Global Summit , IAB MIXX Awards.

IAB 50 , : IAB Internet Advertising Revenue Report, IAB Europe AdEx Benchmark Report, IAB Russia Advertisers Barometer.

IAB - , , - .

The Interactive Advertising Bureau (IAB) .

IAB RUSSIA

33

3

IAB RUSSIA 49 ( 2016)

4

IAB RUSSIA

Programmatic Buying Digital Video HR- Performance- Online Branding BIG DATA

IAB RUSSIA

6

IAB Russia ()- IAB Russia, (Data Insight)

- IAB Russia, Performance Marketing (iConText Group)

- IAB Russia (Between Digital)

IAB Russia : (Mail.ru Group)

IAB Russia Programmatic Buying (Google Russia)

IAB Russia Digital Video:

IAB Russia BIG DATA (Weborama)

IAB RUSSIA

7 IAB Russia Online branding: (Weborama) IAB Russia BIG DATA (DCA) IAB Russia

IAB Russia Programmatic Buying: (Rambler)

IAB Russia Online branding (RBC)

IAB Russia BIG DATA (Avito)

IAB Russia Digital Video ( Media)

IAB Russia ()

*: 10,000 : IAB Russia - .

*: 200,000 : IAB Russia.

, IAB Russia *: 250 000 : IAB Russia, IAB Russia .

*: : 40 . .

* - 2016 19 2015

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(, ) digital

, , IAB Russia ( ),

, IAB : , ,

- IAB Russia , IAB Russia

IAB , digital

digital IAB Russia

9

9

2011 IAB Russia , -

.

IAB Russia , .

IAB Russia.

IAB Russia .

.10

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PROGRAMMATIC BYING : (Google Russia), (Rambler&Co)

- Programmatic Buying , . 2015 :1. Programmatic 2014 2. Digital 3. Data Insights Be Programmatic 2 : " Programmatic Buying () Programmatic Buying ()

2016 : ( 5 ), ( 3 ) : PMP / direct deals; Inventory, viewability, transparency,brand-safety, adblocking; Rich-media programmatic; Native programmatic; Mobile web / apps5. IAB Russia: Programmatic 2015

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2015 :1. Data Insights USE DATA : " , , BIG DATA 2. Digital

2016 : DMP, SSP, DSP RTB -. RTB, . 3 : , DMP. . , . BIG DATA: (Weborama), (DCA), (Avito)

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(BETWEEN DIGITAL)

2015 : 2014 . Data Insights Touch Mobile : " "Performance Digital

2016: 1. 2. 3. 4. 5.

- , .

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2015 : Data Insights Get Image " Programmatic Buying , Brand Building digital, " ProgrammaticBuing: Premium programmatic Programmatic rich media Digital 2015 2016 : Brand Safety Viewabillity IAB Global AdBlock WhitePaper direct response brand building brand engagement engagement .

, . : (Weborama), ()

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2015 :

2016 : WhitePaper .

. DIGITAL VIDEO: (Mail Group), ( )

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2015 : Performance Performance IAB RussiaPerformance - Digital . RIW: . IAB Russia 2016 : 1. Performane Marketing2. 3. 4. WhitePaper5. 6. 7. PERFORMANCE MARKETING (ICONTEXT) , .

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2015 : Price.ru IAB Russia; Digital

2016 : WhitePaper : - , .

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2015 :

, . , , .

: - : (Data Insight) IAB Russia "DIGITAL INSIGHTS" : BE PROGRAMMETIC, DO E-COMMERCE, GET IMAGE, MAKE VIDEO, SHOW ME UR PERFORMANCE, TOUCH MOBILE USE DATA.

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2016 :

3 :- - -- - 5 2015 ( ),

20 -- : -- " " .

2015 : - IAB Russia Advertisers Barometer IAB Europe AdEx Benchmarck IAB Mobile Video Consumption

2016 : IAB Russia - IAB Russia Advertisers Barometer IAB Europe AdEx Benchmarck : (Mail.Ru Group) .

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IAB RUSSIA

Digital - , , Digital .

Digital- , - , .

: IAB Russia: http://iabrus.ru/projects/389

DIGITAL

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.

2012 .

: IAB Europe: http://iabrus.ru/projects/386

24ADEX BENCHMARK

2015 , .

, . , . : IAB Russia: http://iabrus.ru/projects/506

IAB RUSSIA ADVERTISERS BAROMETER 2015

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2014 IAB Russia . IAB Russia , Programmatic, Mobile, Performance Digital Video.

: IAB Russia: http://iabrus.ru/projects/390

26

, , , , CPI , , .

: IAB Russia iProspect: http://iabrus.ru/projects/391

2011 IAB Russia , - . : , , ..

IAB Russia 70 , . IAB Russia . - IAB RUSSIA

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MIXX RUSSIA CONFERENCE & AWARDS, 27 2016, , . 16 MIXX Conference & Awards digital-, IAB Global -, c 2004 . MIXX 12 IAB, . - .MIXX Russia Conference . . MIXX Russia Awards digital- MIXX Awards. , digital-.

IAB Russia , .

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33 IAB Russia - www.iabrus.ru

2015 :

- IAB Russia , . .

-, , ..

IAB Russia

: , , , ,

34IAB Russia Newsletter: :

IAB Russia Internet advertising Newsweek: : IAB Russia Facebook page : digital- online.

www.ibrus.ru - c IAB Russiawww.iab.net - IAB Globalwww.iabeurope.eu - IAB Europewww.mixxrussia.ru - MIXX Russia Conference & AWARDS

www.facebook.com/IAB.Russia

add@ibrus.ru

WEB IAB35

IAB Russia

+79161159349bao@iabrus.ru

+79672662333tas@iabrus.ru

+79165846909v.smolyakov@akarussia.ru

PR

+7 9645211273irina@iabrus.ru

v. 20160101