vt overview iab cpres 92011
DESCRIPTION
Presentation given to Portland IABC chapter 11/17/11.TRANSCRIPT
What’s on the agenda?
A bit about the science of visual thinkingA few exercises to prove da powerExamples of business use casesMistakes to avoidResources you can exploreQuestion and answer
background
Mark Allen
I am a translator
I turn complicated business subjects into clear and interesting messages. Most of my career has been as a consultant for big service firms.
Design firms 1987 - 1994 Communication Manager
Accenture 1994 - 1997 Design Director
Andersen 1997 - 2001 Senior Consultant
Mercer, MMC 2001 - 2006 Executive Learning Communication
Visual Translations 2007 - Founder, Consultant
The ScienceVisuals speed learning
Visual tools reduce time to achieve results
Without Visual Tools
Decisions Reached
MeetingsConcluded
Movement to Desired Action
Time Spent12%Faster
31% Faster
43% Faster
3M/Wharton School Study, 19813M/University of Minnesota Study, 1986
Getting it faster.
Visual tools increase understanding
89% Better
Mayer, 2001, Multimedia principle.
Words alone Words + pictures
Adding pictures increased knowledge transfer by 89%.
We make sense of our world
Visually
Vision is the only truly universal language
Showing how pictures are to be constructed from the recorded signals.
The pulsar shows the location of the solar system with respect to 14 pulsars, whose precise periods are given.
Blink and thin-slicing
Chinese knock-offs and thin-slicing
John Ridley Stroop and the Neurophysiology
Rear
Front
Anterior Cingulate
Corpus Callosum
Stroop attention fatigue test
RED
ORANGE
GREEN
BROWN
PINK
GREEN
BLUE
YELLOW
RED
YELLOW
BLUE
GREEN
ORANGE
BLUE
GREEN
YELLOW
BLUE
BLUE
YELLOW
BLUE
PINK
GREY
GREY
GREEN
RED
Stroop part two
RED
ORANGE
GREEN
BROWN
PINK
GREEN
BLUE
YELLOW
RED
YELLOW
BLUE
GREEN
ORANGE
BLUE
GREEN
YELLOW
BLUE
BLUE
YELLOW
BLUE
PINK
GREY
GREY
GREEN
RED
Stroop part three
Visuals can conflict with words
Change blindness in print
What makes visuals good?A few thoughts
Good information design
Interest
Function
Form
Integrity Successuseless trash
boring
ugly
David McCandless, Information is Beautiful
Napoleon’s 1812 march to Moscow
1869 Charles Minard
How are visuals used?Consulting applications
Types of visual maps
Process map: from point A to B
Lifecycle model
Environment or network models
Before - after
Seeing is believingBefore and after samples
Before: Business model, rural energy unit
After: Rural energy unit
Before: Activ Financial needed a benefits story
After: Primary benefits clarified in three steps
Before: Sales tax solution
After: Sales tax solution
Before: Instructions for opening a project
After: Instructions for opening a project
Before: Model for organizational change
After: All the elements are clearly defined
Before: Product matrix
After: Corrected for accuracy and legibility
Alternative: Product matrix
Emphasis can be placed on different areas
Clarify corporate email messages
Before: ITIL Product release processes
After: ITIL release process
Intelligent Network Data Enterprise. What?
Copyright © 2011 Accenture All Rights Reserved.
Data loads are starting to increase today, and are expected to soar tomorrow. Just observing the data will become impossible.
Copyright © 2011 Accenture All Rights Reserved.
Tomorrow, data loads will increase greatly.Making sense of it will become impossible. Utilities need something new.
Copyright © 2011 Accenture All Rights Reserved.
INDE integrates, manages, analyzes, and visualizes data for intelligent decision making.
Intelligent Networks
Massive data
Enterprise systems Analytics driven utility
51
Copyright © 2011 Accenture All Rights Reserved.
Isotype: Gerd Arntz, 1930s
Before: Strategic dashboard
RECSilicon
54 Business Confidential Copyright Renewable Energy Corporation ASA. All Rights Reserved xxxxx xxxx
RECSilicon
55 Business Confidential Copyright Renewable Energy Corporation ASA. All Rights Reserved xxxxx xxxx
EMPLOYEE INITIATIVES
Articulate A Clear Technology Roadmap
PROFIT MARGIN
ASSETS EFF’CY
TIMELINE
BUDGET QUALITY
EQUITY COSTS
RECSilicon
56 Business Confidential Copyright Renewable Energy Corporation ASA. All Rights Reserved xxxxx xxxx
EMPLOYEE INITIATIVES
Articulate A Clear Technology Roadmap
Collaborate and communicate
PROFIT MARGIN
ASSETS EFF’CY
TIMELINE
BUDGET QUALITY
EQUITY COSTS
RECSilicon
57 Business Confidential Copyright Renewable Energy Corporation ASA. All Rights Reserved xxxxx xxxx
EMPLOYEE INITIATIVES
Articulate A Clear Technology Roadmap Collaborate and communicate
Train employees on chosen technology
PROFIT MARGIN
ASSETS EFF’CY
TIMELINE
BUDGET QUALITY
EQUITY COSTS
RECSilicon
58 Business Confidential Copyright Renewable Energy Corporation ASA. All Rights Reserved xxxxx xxxx
RECSilicon
59 Business Confidential Copyright Renewable Energy Corporation ASA. All Rights Reserved xxxxx xxxx
RECSilicon
60 Business Confidential Copyright Renewable Energy Corporation ASA. All Rights Reserved xxxxx xxxx
IS LINKAGE INITIATIVES
Modernize the network
PROFIT MARGIN
ASSETS EFF’CY
TIMELINE
BUDGET QUALITY
EQUITY COSTS
RECSilicon
61 Business Confidential Copyright Renewable Energy Corporation ASA. All Rights Reserved xxxxx xxxx
What powers our profitability?
Who am I?Simplifying stories
Who am I?
Who am I?
Who am I?
Who am I?
Who am I?
Taming MistakesA few things to avoid
Presentation overload
Laboring under the curse of knowledge
Using color and shape randomly
Being vague, or using jargon
Center of ExcellenceHub of Magnificence Apex of Awesomeness Vortex of Splendor
Best PracticeImplies a lot of value-added thought leadership, right?
EmpowerFormerly ‘to delegate’
Results-drivenOpposite of “for the sheer hell of it”?
The ResourcesIdeas, Links, misc.
Resources for inspiration
On the web:
The invisible guerillahttp://www.theinvisiblegorilla.com/videos.html
GOOD transparency archiveshttp://www.flickr.com/photos/goodmagazine/sets/72157618896371005/
Information is beautifulhttp://www.informationisbeautiful.net/
Cognitive Media & The RSA http://www.youtube.com/watch?v=zDZFcDGpL4U&feature=player_embedded
Resources for inspiration
In print:
Visual Display of Quantitive Information Edward Tufte
BlinkMalcolm Gladwell
Made to StickChip Heath & Dan Heath
Why Business People Speak like IdiotsFugere, Hardaway, Warshawsky
