how to successfully leverage the internet to grow your business online in 2014
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The Internet gives small businesses a great opportunity for growth. See how you can leverage the world wide web in improving the reach and influence your business online and offline.TRANSCRIPT
1 17800 Castleton St. Suite 638, City of Industry, CA 91748 | Ph 626-810-3763 | [email protected]
How to Successfully Leverage the Internet to Grow Your Business Online in 2014
2 17800 Castleton St. Suite 638, City of Industry, CA 91748 | Ph 626-810-3763 | [email protected]
Internet Business Industry Trend in 2013
Global Ecommerce to Hit 1 Trillion in 2013
17800 Castleton St. Suite 638, City of Industry, CA 91748 | Ph 626-810-3763 | [email protected]
Source: Goldman Sachs
World B2C Ecommerce Forecast
17800 Castleton St. Suite 638, City of Industry, CA 91748 | Ph 626-810-3763 | [email protected]
Source: eMarketer
5 17800 Castleton St. Suite 638, City of Industry, CA 91748 | Ph 626-810-3763 | [email protected]
Mobile Trends
mCommerce Sales Rising, Led by Smartphones
17800 Castleton St. Suite 638, City of Industry, CA 91748 | Ph 626-810-3763 | [email protected]
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Q2 2010 Q3 2010 Q4 2010 Q1 2011 Q2 2011 Q3 2011 Q4 2011 Q1 2012 Q2 2012 Q3 2012 Q4 2012 Q1 2013 Q2 2013
$0.6 $0.8
$1.6
$2.4 $2.6
$3.5
$4.9$4.5
$3.8
$4.6
$7.2
$5.9
$4.7
US Mobile Commerce Sales ($ Billions)
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Mobile commerce spending accounted for almost 10% share of total e-commerce sales during the first half of this year, according to new data released by comScore. Mobile commerce sales have been rising steadily (albeit with displaying strong seasonal variance), reaching $10.6 billion for the first half of the year, a 28% increase from the corresponding period last year. Smartphone commerce, at 6% of total e-commerce spending during H1, is outpacing tablet commerce (3.5% share), but average spending per device owner is actually 20% higher on tablets.
Mobile Purchase as a % of Overall Ecommerce Purchase
17800 Castleton St. Suite 638, City of Industry, CA 91748 | Ph 626-810-3763 | [email protected]
During the second quarter of the year, tablet traffic converted as well as traffic from traditional computers, while maintaining a similar average order value (AOV). Tablet traffic converted at an average rate of 2.54%, on par with computers’ average rate of 2.56%, with smartphone conversion rates continuing to lag far behind at 0.96%, though that was an improvement from prior quarters. The three device types were more closely aligned in terms of average order values. Computers led with an AOV of $115.74, compared to $113.15 for tablet tablets and $112.73 for smartphones.
Source: Marketing Charts
Mobile devices doubled the time we spend online
17800 Castleton St. Suite 638, City of Industry, CA 91748 | Ph 626-810-3763 | [email protected]
Over 50% of all time spent on the Internet now through a mobile device
14% of women 25-49 y.o. access the Internet only through a mobile device
51% of people 50+ y.o. are cross-platform users
77% of time spent with streaming music content done on smartphones
Source: Business Insider
What do people research on their mobile devices?
17800 Castleton St. Suite 638, City of Industry, CA 91748 | Ph 626-810-3763 | [email protected]
Source: JiWire
Mobile Spending Comfort
17800 Castleton St. Suite 638, City of Industry, CA 91748 | Ph 626-810-3763 | [email protected]
Based on the chart, people use their mobile phones for purchases amounting to less than $249. As the purchase amount increases, these customers prefer using bigger devices such as tablets.
Source: Marketing Charts
Mobile Customer Behavior
17800 Castleton St. Suite 638, City of Industry, CA 91748 | Ph 626-810-3763 | [email protected]
Based on research and data gathered from JiWire across all retail categories, consumers prefer researching on their tablets more than smartphones. Here are some additional insights:
• Electronics are the most-researched category, with consumers researching it 26% more than clothing, and nearly one third more than shoes & fashion, household items, & appliances.• One third report researching furniture and jewelry, less than half the amount that research electronics
Based on 2013 data:
• 42% of consumers prefer to research retail-related shopping on their smartphones and tablets over other devices, while 45% prefer purchasing in-store.
• Consumer engagement with retail ads increases 42% within a two mile radius of the store's location compared to ads inside the store.
• Of all the commercial venues where people use their mobile devices, retail venues are #1, representing 31% of all mobile usage.
• Smartphones replace laptops as the top device connecting to public Wi-Fi for the first time in history.
Use Google and FacebookFor Mobile Advertising
17800 Castleton St. Suite 638, City of Industry, CA 91748 | Ph 626-810-3763 | [email protected]
Source: eMarketer
13 17800 Castleton St. Suite 638, City of Industry, CA 91748 | Ph 626-810-3763 | [email protected]
B2B - Business to BusinessEcommerce Trend in 2013
Advantages of online shopping for B2B purchases
17800 Castleton St. Suite 638, City of Industry, CA 91748 | Ph 626-810-3763 | [email protected]
Source: Hybris Software
Younger B2B Buyers Prefer to Shop Online
17800 Castleton St. Suite 638, City of Industry, CA 91748 | Ph 626-810-3763 | [email protected]
B2B Buyers' Online Shopping, by Agebuyers with annual budgets in excess of $100,000 (June 2013)
Age 60+
Age 46-60
Age 36-45
Age 18-35
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Buyers under the age of 35 are 131 % more likely to make online corporate purchases than those over 35; suppliers' websites aren't capable of handling evolving demands.
Source: Marketing Charts and Acquity Group
16 17800 Castleton St. Suite 638, City of Industry, CA 91748 | Ph 626-810-3763 | [email protected]
Other Noticeable Trends
Traditional vs. Digital: Trust for digital advertising growing
Traditional Little to no increase in trust
Mobile
Digital Double digit growth
Double digit growth
Source: Marketing Charts
Traditional vs. Digital: Trust for digital advertising growing
Based on the data and chart gathered, traditional paid media ads continue to outperform online ads in consumer trust, although the latter are coming on strong. 48% of respondents indicate a level of trust in ads served in search engine results, an impressive 14% point gain from 2007. Online video ads and ads on social networks each saw the same level of trust as search ads, slightly ahead of display ads on mobile devices (45%). While online banner ads (42%) and text ads on mobile phones (37%) received the lowest levels of trust from respondents, those figures represented large gains of 16 and 19% points, respectively, from the 2007 survey.
17800 Castleton St. Suite 638, City of Industry, CA 91748 | Ph 626-810-3763 | [email protected]
17800 Castleton St. Suite 638, City of Industry, CA 91748 | Ph 626-810-3763 | [email protected]
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17800 Castleton St. Suite 638City of Industry, CA 91748