How to Leverage Social Media to Grow Your Business

Download How to Leverage Social Media to Grow Your Business

Post on 06-Nov-2014

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Want to know how to leverage social media to grow your business. Here is a presentation Ja-Nae Duane did for the Internet Bootcamp in Boston on how a small business can build out its strategy.

TRANSCRIPT

  • 1. How to Leverage Social Media to Grow Your Business By Ja-Nae Duane
  • 2. About Instructor Ja-Nae Duane @TheSunQueen Director of Social Media, Overdrive Interactive Author: How to Start Your Business with $100 & How to Create a Revolution: a Step-By-Step Guide from Historys Social Influencers
  • 3. Quick Overview
  • 4. Technology Has Come a Long Way
  • 5. As Well As How We Interact With It
  • 6. Before
  • 7. Now
  • 8. 1 Out of Every 8 Minutes is Spent on Social
  • 9. Source: minutesteak.co.uk
  • 10. CHART OF THE DAY:Facebooks Unbelievable Effect on The Rest of the Web (June 24, 2011)
  • 11. Measuring ROI form Social is #1 Challenge
  • 12. Problem: Marketing is fragmented Econsultancy 2010
  • 13. Integrated Digital Strategy Search Engine Optimization Analytics Paid Search Management DigitalEmail, Marketin Strategy Online Media g Automation Creative, Website Social Media Development
  • 14. And Then What?
  • 15. Overdrive Marketing Infrastructure Your BrandDrive Capture ConvertList all the ways you List your offers, List all of your postintend to drive site calls to action and data capture actionstraffic (banners, conversion points of (triggered events,SEM, SEO, etc): contact (house ads, email, phone calls, tweets, status landing pages, micro updates, thank you sites, Facebook tabs, page offers, etc.). etc.): How are you continuing the engagement or relationship? Optimize What are you measuring? (Clicks, actions, leads, cost per lead, sales, cost per sale, etc.):
  • 16. Problem: Recommendations lack staying powerProblem: Recommendations lack staying power
  • 17. RecommendationsInfluence Purchases71% 84% Say reviews from Use online sourcesfamily members or when deciding what friends influence to buypurchase decisions Harris Interactive 2010 Google research study 2011
  • 18. Social = Core Human Behavior
  • 19. You Are Not Alone
  • 20. Connect Like-Minded Individuals
  • 21. Social Sharing is the GlueSite Badges:Content Specific:
  • 22. Personalized Search Results4,000
  • 23. Problem: Recommendations lack staying powerProblem: Not Enough Resources
  • 24. Source & Push Valuable Content Content StreamSourcesCompanyEmployeesCustomersNews/Media Social PlatformBlogs Tips/Best PracticesSocial Data/ResearchVendors News/Announcements Offers/PromotionsMarketing Products/Features Social/Viral DistributionAdvertising Tweets/Updates/Posts Posts/CommentsGovernment Blogs/Chatter Photos/Videos Search Engine ResultsEvents PDFs/Presentations Media Pickup
  • 25. Creating Light Weight ContentImportance: What fast, light weight, valuable assets that can youcreate that are easily shared and distributed? Establish points of value Document things your target audience cares about that are related to what you do Create content that are actually useful Brainstorm ideas - think useful and easy Infographics, checklists, guides, powerpoint decks, etc. Sketch something out Map out placement and promotion Document how will you promote the asset socially
  • 26. Automate What You C
  • 27. Begin Creating a Strategy
  • 28. Take it Step by Step
  • 29. Create Your Sales Funnel
  • 30. Identify Target Personas
  • 31. Listen
  • 32. Weave Your Message
  • 33. Make Your Message Clear
  • 34. Create Light Weight Content
  • 35. Have an Editorial Calendar
  • 36. Where Opportunity Lies Buyer Needs Your Capabilities
  • 37. Everyone is Different
  • 38. Time Management
  • 39. Eliminate Waste http://www.flickr.com/photos/charliebrown8989/323755410 /
  • 40. Simplify Tasks
  • 41. Focus on Priorities
  • 42. Things We Value Take Time to Build
  • 43. Measure Success
  • 44. Start Small and Test Often
  • 45. /TheSunQueen /OverdriveInteractive @TheSunQueen @Ovrdrv /GoogleJaNaeLets Connect!