how to grow your business with social media
DESCRIPTION
I share my top 20 strategies for social media marketing success! Enjoy! Michelle CEO of http://wwww.WebMediaExpert.comTRANSCRIPT
How To Grow Your Business With Social Media
Facebook is the #2 most visited site on the web
500,000,000 users worldwide each month
57% female 47% maleFastest growing
demographic 35+
Facebook Stats Review
Do you have a Facebook Profile?
More than 5 billion pieces of content (web links, new stories, blogs posts, notes, photo albums etc.) shared each week
More than 3.5 million events created each month
More than 1.5 million local businesses have Facebook fan pages
Facebook Content Review
Do you have a Facebook Fan Page?
Tip #1 Add Facebook Like Box
Social Proof – show your current fan base
See which of their friends like your page too
Read recent wall posts Like your fan page without
leaving your website
Online ResourceLike Box Social Plugin:
http://developers.facebook.com/docs/reference/plugins/like-box/
Do you have a Facebook fan page for your business?
Tip #2 Make Content Shareable
Give your potential customers an easy way to share your content
Online ResourcesShare This ButtonAdd This Button
Can potential customers share content on your website?
Tip #3 Add Blog Feed To Facebook
Facebook fans have an easy way to read and subscribe to your blog
Automatically posts blog content to your fan page
Online Resources NetworkedBlogs: http://
apps.facebook.com/blognetworks/index.php
Can Facebook fans easily view and subscribe to your WordPress Blog?
Tip #4 Add RSS Links To Your Signature
Wisestamp offers over 15+ social channel links you can add
Compatible with Gmail accounts
Give your customers an easy way to connect with you
Online ResourcesWiseStamp:
http://www.wisestamp.com/
Do you promote your WordPress Blog on your email signature line?
Optimize Your Website for Sales
Tip #5 Strong “Call To Action”
You have 3 seconds to grab your prospects attention
Watch my video – connect with the “visual” audience
Free Download – capture email
Free Social Media Score – provides a warm lead
Learn how we can help – get down to business
What main actions would you like someone to take on your website?
Tip #6 Create Paid Membership Site
Add “s2Member” Plugin Create 4 levels of paid
membership When creating content you
can set page level restrictions so users can only access certain areas
Online Resource “s2Member” Plugin
Could you benefit from a paid membership site?
Tip #7: Custom Facebook Apps
We developed Cincinnati Bell a “Love Libs” custom app where users could fill in the blanks and send friends a valentine message
1000’s of “Love Libs” were sent out and users had to visit the fan page to see the message
Tip #8 Create Strong “Fans Only” Offer
Create a page with a special “fans only” offer
Only people with the URL can find this page
Create a sense of urgency “first 5 customers to respond” get the deal
Online Resource “Exclude Pages From
Navigation” Plugin
Tip #9 Create Email Auto-responder Salesman
Create an automated email marketing system that sends these special offers to your email subscribers every 30 days
Watch the sales pour in
Online ResourcesEmail:http://www.mailchimp.comEmail: http://www.aweber.com
Do you use email auto-responders?
Grow Your Followers with Linkedin
Officially launched on May 2003
Operates in over 200 countries
Over 52% of LinkedIn members are located outside of the US
Used by 69 of the Fortune 100 companies
More than 1 Million companies have LinkedIn Company Pages
Linkedin Facts
Credits: Amodiovaleria Verde
LinkedIn is the #17th most visited site on the web according to Alexa.com
101 Million Members Worldwide
41.1% female and 58.9% male
Fastest growing demographic 35+
LinkedIn Stats Review
Credits: Amodiovaleria Verde
Tip #10 Create an Industry Related Group
Think about what type of customer you want to attract
Create a LinkedIn group that would interest those people
My best prospect is someone who A) is considered an entrepreneur B) would be interested in learning more about Social Media
Online Resource: http://www.linkedin.com/myGroups?trk=hb_side_grps_top
Tip #11 Promote Your Group
Create an icon to represent your group like my “E” for the Entrepreneurs Advice Club
Promote this icon along side your other social media channel icons
It will generate curiosity and you will find more people joining your group
Tip #12 Engage Your LinkedIn Group
Add your WordPress blog RSS feed
Set-up other industry related RSS blog feeds to keep your members informed and engaged
Online Resource: http://www.linkedin.com/groupNews?dispNewsFeeds=&gid=2882195&trk=grpmgr_newsfds
Tip #13 Grow Your Network Fast
Go to the Groups Directory and search for “LIONS” or Open Networkers
Post that you are an Open Networker
The more connections you have and can stay in front of the better your rate of success
Online Resource: http://www.linkedin.com/myGroups?trk=hb_side_grps_top
Tip #14 Create Facebook Group
Also create a Facebook group for your followers You may also want to consider buying the matching domain name and build
your own social network for ex. TheSocialMediaExchange.com
Online Resource: http://www.facebook.com/?sk=messages&tid=1310660782991#!/home.php?sk=group_156213454409754&ap=1
Tip #15 Create Social Network
Add a live chat box to your website
Integrates with Skype and GoogleChat
Easy install HTML code on your website
Emails you the total chat conversations
You can provide additional links to other sections of your website
Online Resource SnapEngage:
http://likesocialmedia.ning.com/
Would you benefit from a Live Chat Box on your website?
Keep Your New Followers Engaged
Tip #16 Create Marketing Strategy
Develop an editorial calendar of blog content you will write
Create a detailed marketing plan with industry related tips, trivia questions, facts
Decide what days and at what time you will post certain content
Plug it into excel to track it all easily
Tip #17 Keep The Conversation Going
Engage them with conversation Once per day post a question, tell
them about an issue or inspire them with a story related to your product or service
Online Resources Surveys:
https://www.surveymonkey.com/s/BQB66YZ
Motivational Quotes: http://www.thinkexist.com
Do you ask your fans questions?
Tip #18 Keep Them Engaged
Provide content your audience will enjoy
Be seen as a “thought leader” and “expert” in your industry
Be the “go to” place for great content
Building trust brings sales
Online Resources: Blog Directory:
http://www.technorati.com Post Automation:
http://www.SendSocialMedia.com
Do you use Automate Your Posts?
Tip #19 Automate Marketing Calendar
Schedule posts to automatically send to Facebook, Linkedin & Twitter, Wordpress etc.
Save precious time Keep your audience
engaged
Online Resource SendSocialMedia.com
Tip #20 Create a “Fan of the Month” Club
Create a page on your blog called “Fan of the Month”
Ask your fans random trivia questions and award them with random points
First to answer correctly wins and gets their name added to the board
Great way to create a fun and engagement
Online Resource Fan Of The Month:http://
www.webmediaexpert.com/about/fan-of-the-month/
Takeaways
What strategies can you use to grow your followers today?
What marketing techniques can you start implementing to improve your sales?
What content would you add to your Marketing Calendar?
Questions and Answers
What questions can I help answer?
Thank you for participating!
Michelle Hummel
Web Media Expert LLC
http://www.WebMediaExpert.com
Phone: 513-204-9324