Social Media Marketing: How to Grow Your Business

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Post on 23-Jan-2018



Real Estate

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  1. 1. Laura Monroe Director of Marketing RealSatisfied Social Media Marketing: How to Grow Your Business
  2. 2. Why Social? Improved sales Improved brand awareness Grow your network Generate Leads Reduce marketing expenses Improved traffic Manage your reputation Loyal fans and
  4. 4. At no other time in history have we had the ability to reach millions of people, AND deliver a very personal experience
  5. 5. The Disconnect
  6. 6. Personal profilesPersonal profiles Relationship Building, Nurturing,Relationship Building, Nurturing, CommunityCommunity Business PagesBusiness Pages Lead Gen, Target Marketing,
  7. 7. Most people create the message,Most people create the message, then try to figure out the audience.then try to figure out the audience. Its the other way around.Its the other way around.
  8. 8. Mass Marketing vs. Target Marketing
  9. 9. Understand Your Prospects and Clients
  10. 10. Take the time to craft your content
  11. 11. Only about 15% of your Facebook fans and followers will see your posts But there is good news
  12. 12. Go Realty BHGRE
  13. 13. Go Realty BHGRE GREAT stories happen to the people who tell them. Ira Glas
  14. 14. Go Realty BHGRE
  15. 15. Be a customer experience expert
  16. 16. Testimonials, quotes and yourTestimonials, quotes and your fans =fans = BrandBrand StorytellingStorytelling
  17. 17. 4 Components of Successful4 Components of Successful Facebook AdsFacebook Ads 4 Components of Successful4 Components of Successful Facebook AdsFacebook Ads Its VisualIts Visual Its RelevantIts Relevant It includes enticing valueIt includes enticing value propositionproposition Has a clear Call to Action (CTA)Has a clear Call to Action (CTA)
  18. 18. Target Facebook Ads Based on Email Address of the people in your Boomtown CRM
  19. 19. The best ads lookThe best ads look and feel as relevantand feel as relevant in your feed asin your feed as posts from yourposts from your friendsfriends Mari SmithMari Smith
  20. 20. Useful, snackable, information Just for the local area Human, fun, humorous = TRUST Evergreen
  21. 21. The Facebook videoThe Facebook video
  22. 22. Give viral posts a BOOSTGive viral posts a BOOST
  23. 23. Set Your Marketing Budget Facebook allows a monthly thresh hold Include in your marketing budget Determine clear objectives What are your key performance indicators Outsource to the experts your Success Team
  24. 24. A happy and satisfied customer will bring more business than any well designed marketing strategy.