social media marketing - strategies to grow your business

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HeHeheMaverick Mav Pty Ltd 1

[email protected]

M: +61 433 343 120

T: (Australia Wide):1300 618 418

T(Intl): +61 2 8065 6758

/MaverickMavOz

Social Media to GROW Your Business

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HeHeheMaverick Mav Pty Ltd

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We as People & Businesses know other people & Businesses – 1st Degree Connections

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These 1st Degree Connections know other People & Businesses – 2nd Degree Connections

1st Degree 2nd Degree

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Through Social Media Platforms

1st Degree 2nd Degree

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Timeline

Businesses embracing social media

2010 •Understanding SM

•Is it a hype?

2011 •Setup

2012 •Execution

•Management

•Part of your Marketing & Support Strategy

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2012QUESTIONS?Facebook Page

Twitter Account

LinkedIn Profile

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Social Media Presence

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2010 2011 2012

Extensive Presence

Some Social Media Presence

No Social Media Presence

Internal Research. Approximate %age

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2012

Burning QUESTIONS?

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2012How do we:•Increase Fans/ Followers/ Connections

•Get Sales

•Increase Customer Satisfaction

•Grow Business

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AnswerIt is NOT About:•Setting up Accounts, Welcome Page, Cover Photo, ……..

•Posting Status Updates or Tweets

•Spamming Newsfeeds

•Uploading Photos

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It is About

Strategy

Tactical Action Plan or Roadmap

Setup

Conversation Calendar

Execution

Measurement

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Success Factors

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Success Factor- Knowledge & Deep Understanding

Features & Best Practices

Social Graphs- Beyond Like (Cooked, Listened Actions)

Social Plugins

Recommendation plugin

Facepile pluginOpen Graph Protocol

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Page Policies

Page Policies! Cover Photo T& C

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Algorithms, Workflow, Applications, Analytics

EdgeRank

Facebook Insights

Group Deal

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Success Factor- Roadmap

After Setup Completed

Week 6Week 1

Week 2 Week 8

Reach 600- 800 Fans

NEXT

Launch Photo Voting Contest

- 3rd party app

Offer Strategy

Reach 300 Fans

1 Status Update per day. No Offers or Sales Messages!

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Success FactorTactics and Conversation

Celebrate the fact when loyal customers visit the store or randomly select an existing fan from the page who is very active on the page

We can take their photo and upload it - preferably as a photo album and also consider rewarding the loyal customer with discounts, experience vouchers which should be mentioned as a status update.

Encourage Tagging!

Conversation- We were very pleased to see

<John with his family today>. John has been

shopping with us for the last xx 5 years- As a small

Thank You gesture, we gave John a $20.00 voucher

or . John always wanted to go para-sailing- so guess

what, we have just organised a fun filled para-

sailing session for John. John has promised to send

us some photos !. We are now looking for our next

‘Fan of the week’ – so keep tuned in!

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Success Factors- Conversation Calendar

Sunday Monday Tuesday Wednesday Thursday Friday Saturday

1 2 3 4 5 6 7

Fan of the week

Announcement of the of the Photo Contest.

What is your ideal romantic date

1. Candlelight dinner @ Quay

2. Snuggle, popcorns & a romantic flick

*

Aug 2012

* Adhoc events

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Success Factor- Setup as per Strategy. Change as per Roadmap

Group Deal

Hide ‘Likes’ Tab until you have large number of Fans

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After becoming a fanBefore becoming a fan


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Basic image of fan page/


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IS YOUR WEBSITE Integrated?

Success Factor

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Social Plugins

Comment Plugin

Like Plugin

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Implement Social Sharing

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When people interact with your website

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The interaction goes Viral!

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Configure Open Graph Meta Tags – Make Your Website an Object in Facebook Social Graph

Retailers who use our best practices for adding the correct Open Graph Tags can see a 2-3x increase in click-through rates for their resulting Facebook feed storiesSource- Facebook

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Make Your Website an Object in Facebook Social Graph- Get Increased Distribution!

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Implement Post Purchase Share on Your Website

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Ad Types

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Ad Types- Sponsored Stories

Someone likes your Facebook Page.

This generates a News Feed story that his friends might see.

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Ads Landing Tabs

NEXT

Like us

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Success Factor- Use 3rd party apps

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Tips On Status Updates

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Always Ask Questions

• Ask questions (in your status updates)

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Always Ask Questions

• Questions incite a response – especially compelling ones• Why do you want responses?

Because when a fan responds, their friends will see it on their News Feeds

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Incite a response- Fill in the blank!

•Walmart frequently post ‘fill in the blank’-style updates, which incite many people to respond

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Incite a response!

• Taking advantage of national holidays typically results in a very high rate of comments

• E.g. Target on 4th July:

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Effective Marketing Campaign Development

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Get feedback for creating Successful Products

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Thank You

Ready to realize the full potential of Online Marketing? Contact Us

www.Facebook.com/[email protected]

T: 1300 618 418

social media marketing - strategies to grow your business

Business

success factor

knowledge

cover photo

people amp

questions

roadmap

fan

incite