marketing programs - booth school of...

SANJAY K. DHAR JAMES H. LORIE PROFESSOR OF MARKETING

MARKETING PROGRAMS2018 EXECUTIVE EDUCATION GUIDE

MAKE THE CHICAGO APPROACH YOUR OWN

INQUIRY. INSIGHT. IMPACT.As an Executive Education participant, you will have a transformational experience at Chicago Booth that will help you become a more empowered, impactful leader.

BUILD ON YOUR CAREER SUCCESS AT BOOTHThe University of Chicago Booth School of Business is the second oldest business school in the United States and the first to teach executives. Our academic programs consistently rank among the top schools in surveys worldwide.

In our Executive Education programs, ideas compete and people collaborate. Concepts are authentically and rigorously tested and refined through honest and thoughtful discussion and discourse. After being immersed in one of our programs, you will leave Booth prepared to face any business challenge, at any company, in any industry—for the entirety of your career.

LEARN FROM THE LEADERS IN DATA-DRIVEN MARKETINGBooth’s award-winning faculty has revolutionized how people study and research these constantly evolving fields. Our curricula emphasize an interdisciplinary approach that involves psychology, economics, sociology, and statistics to help participants acquire the innovative thinking needed to take their organizations beyond the bounds of traditional marketing.

The James M. Kilts Center for Marketing is the nucleus of Booth’s world-renowned marketing programs. This center fosters creativity and advanced learning through a broad range of activities and research. As the school that pioneered

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quantitative marketing, Chicago Booth has earned a well-deserved reputation for developing a unique brand of data-driven marketing leaders who will make an impact in the industry for years to come.

Booth faculty members in marketing present topics in a variety of ways—including lectures, case studies, and small group discussions—using a range of media. This comprehensive approach helps elevate your learning experience at Booth.

CUSTOM LEARNING SOLUTIONSIn addition to the Executive Education programs listed in this guide, Chicago Booth also offers high-impact custom learning solutions that are tailored to meet the specific leadership development objectives of our clients.

We are at the forefront of designing and delivering customized learning solutions to improve marketing performance through customer-focused, insight-driven strategies relevant to executives and organizations in myriad industries. We also offer custom solutions for sales executives designed to increase familiarity with business analytics in the sales and marketing context to improve sales force productivity.

To learn more about creating a custom program with Booth, visit ChicagoBooth.edu/ExecEd or contact us at +1.312.464.8732.

FIND THE RIGHT PROGRAM FOR YOU

BIG DATA AND MARKETING ANALYTICS (BDMA) AUDIENCE: Mid- to senior-level executives responsible for translating marketing data into action and profits.

KEY BENEFITS: Acquire comprehensive big data and marketing analytics frameworks to improve your decision-making process (DMP) and increase return on investment (ROI).

DIGITAL MARKETING FOR EXECUTIVES (DME) AUDIENCE: Mid- to senior-level executives responsible for developing marketing strategies who want to broaden their digital and social media marketing expertise.

KEY BENEFITS: Learn how to leverage the digital and social media landscape to grow value in your customer relationships and increase your return on marketing investments.

NEW PRODUCT INNOVATION, DEVELOPMENT, AND IMPLEMENTATION STRATEGIES (NPD)AUDIENCE: Mid- to senior-level executives in any area involved in the development and management of new products and services.

KEY BENEFITS: Learn how to create or modify your new product development process and position your firm for a strategic competitive advantage.

The marketing curriculum at Chicago Booth focuses on stimulating growth by applying sharp, strategic skills to financial and marketing plans. Our highly collaborative programs enhance the strategic decision- making capabilities of executives while providing new insights into emerging patterns of competition, as well as new sources of value creation for customers.

CONTACT US: +1.312.464.8732 3

PRICING: STRATEGY AND TACTICS (PST)AUDIENCE: Mid-to senior-level executives who analyze, recommend, or approve pricing decisions.

KEY BENEFITS: Get clear, practical insights into strategically managing pricing to defend or increase your profitability.

STRATEGIC MARKETING ANALYTICS—LONDON (SMA-L)AUDIENCE: Offered in London, this program is for mid- to senior-level executives who must translate marketing data into action and profits.

KEY BENEFITS: Gain the analytic frameworks for evaluating marketing strategies and tactics in this two-day program.

STRATEGIC MARKETING MANAGEMENT (SMM)AUDIENCE: Mid- to senior-level executives who develop strategic marketing plans.

KEY BENEFITS: Learn frameworks to develop, implement, and evaluate marketing strategies to gain competitive advantage by focusing on product positioning, customer analysis, analysis of competition, competitive strategies, branding, and pricing.

JEAN-PIERRE DUBÉ SIGMUND E. EDELSTONE PROFESSOR OF MARKETING AND DIRECTOR OF THE JAMES M. KILTS CENTER FOR MARKETING

BIG DATA AND MARKETING ANALYTICS (BDMA)Acquire marketing analytics frameworks to increase ROI and improve your decision-making process based on customer insights. You’ll be equipped with the agility and creativity to make data-driven, insightful decisions in an increasingly analytical world.

WHO SHOULD ATTEND?This program benefits mid- to senior-level executives in marketing, sales, brand management, product management, and finance who are responsible for translating marketing data into action and profits. Titles include: president, VP of marketing science and insight director, senior director of analytics and insights, finance director, director of marketing and sales, senior digital marketing manager, analytics and strategy manager, manager of consumer insights and business analytics, marketing manager, product manager, and revenue manager.

PROGRAM BENEFITSBy attending this program, you will:

• Master a strategic and scientific approach to marketing analytics that results in higher ROI.

• Develop a data-driven approach to strategic and tactical marketing decision-making.

• Learn how to make marketing spending more accountable and improve return on marketing investment.

• Learn to apply analytical frameworks for evaluating marketing strategies with a focus on value creation, customer analysis, product positioning, pricing, digital communications, and sales force management.

• Discover how to use algorithmic tools to further digital and nondigital marketing goals.

• Explore untapped opportunities for using big data in your firm’s marketing strategies.

PROGRAM OUTLINE Economic Value to the Consumer (EVC): a Framework to Measure Value and Incorporate Value into Marketing Decisions

• Providing a substantive derivation of value

• Measuring value and the underlying willingness to pay by the customer

• Generating the value proposition

• Quantitative analysis for pricing and marketing in a new venture


PROGRAM OUTLINE (CONTINUED)

Demand and Optimal Marketing Decision

• Using the EVC framework to study product demand and the marketer’s decision-making process

Demand Estimation: Conjoint Analysis

• Estimating EVC for products with intangible benefits

• Producing estimates of customer willingness to pay

• Customer profiling and segmentation

• Pricing and product configuration decisions

Demand Estimation: Marketing Mix Models and Elasticity Analysis

• Regression analysis to estimate demand

• The incremental effects of marketing variables

• Measuring ROI from marketing decisions

• Formulating a pricing dashboard

Segments and Targeting Marketing

• Targeting across customer segments for profitability

• Personalizing to individual customers

PROGRAM DETAILS

DATESApril 2–4, 2018 September 12–14, 2018

FEE$6,650 (accommodations not included)

LOCATIONChicago Booth Gleacher Center, Chicago, IL

For travel planning and more, visit ChicagoBooth.edu/ExecEdFAQ.

FACULTYJean-Pierre Dubé Sigmund E. Edelstone Professor of Marketing and Director of the James M. Kilts Center for Marketing, Chicago Booth

Sanjog MisraCharles H. Kellstadt Professor of Marketing and Neubauer Family Faculty Fellow, Chicago Booth

Note: Program and instructors are subject to change.

“ Big data and analytics will no longer be relegated to a small group of data scientists. Utilization of the data will be necessary to create and maintain a competitive advantage.”SUE PERRAM DIRECTOR FINANCIAL ANALYTICS, JACK DANIEL’S BROWN-FOREMAN

Segments and Product Line Strategy

• Segmentation of product lines and frameworks to minimize cannibalization

Big Data and Big Analytics

• Data types and value

• Machine learning and marketing

• Building up the analytic function

Algorithmic Marketing

• Product recommendation systems

• Programmatic advertising

• Message and content optimization

• Salesforce analytics

Measurement Analytics

• A/B testing

• Bandits

• Multitouch attribution

• Unified measurement: marketing mix models and multitouch attribution (MMM+MTA)

Applications at Scale

• Pricing at scale

• Promotion targeting

• Managing analytics

CONTACT US: +1.312.464.8732 5

DIGITAL MARKETING FOR EXECUTIVES (DME)Today’s digital consumers seek and create more content via social media and the mobile internet than ever before. Learn how to understand consumer behavior online and capitalize on the new opportunities that digital media present.

WHO SHOULD ATTEND?This program is ideal for mid- to senior-level executives responsible for developing marketing strategies in B2B and B2C companies. This includes marketing executives and general management who want to broaden their digital and social media expertise, as well as executives who develop or lead digital marketing initiatives for client companies. Titles include: CEO, CMO, CFO, president, VP of marketing, VP of marketing and communications, director of marketing, director of digital marketing, senior manager of digital marketing, senior product manager, marketing manager, and brand manager.


• Learn how to leverage the digital and social media landscape to grow value in your customer relationships and increase your return on marketing investments.

• Gain an understanding of new behaviors associated with the generation of digital natives.

• Get perspective on the multitude of ways consumers are engaging in digital, including content, search, mobile, social media, geolocation, and omnichannel experiences.

• Learn best practices for managing brand reputations through user-generated content (UGC), including blogs, ratings, reviews, and recommendations.

• Discover opportunities for reducing marketing costs by leveraging earned social media and transforming consumers into brand advocates.

• Learn how to make informed decisions across all digital platforms by using data to guide your overall marketing strategy.

PROGRAM OUTLINEModels and Frameworks

• Digital marketing: engaging with a new consumer generation • The new customer journey and buyer decision-making process • 3C framework for digital and social media marketing: ways to

connect, effectively convert, and establish continuous engagement• Slotting metrics into the framework



Content Marketing—B2B and B2C

• The paid-owned-earned media (POEM) digital model

• Digital content creation, curation, and publishing

• Overall content marketing strategy

• Measuring success: content metrics

Understanding Search Marketing

• How search engines work

• Search engine optimization (SEO) and paid search advertising

Data-Driven Marketing

• Leveraging online data to guide overall marketing strategy

• What we know about the effects of digital marketing

Mobile Marketing

• Mobile advertising and app marketing

• Driving engagement: immersion and contextual relevance

• Mobile marketing metrics

Social Media Marketing

• Using social media listening to gather insights

• Creating and managing user-generated content

• Building a social media marketing strategy around shareable content

• Fostering advocacy and loyalty through social media

Location-Based Marketing

• Geolocation in the digital context—leveraging mobile geolocation

• Hyperlocal digital offers and promotions—value to merchant and ROI

Omnichannel Marketing

• Understanding the omnichannel buyer

• Merging digital (online and mobile) with physical (local and in-store)

• Showrooming and webrooming

“ In the constantly evolving world of digital marketing, timely information and best practices from leading experts are critical to success. The lessons from instructors and other business leaders who participated in the course have already paid back the investment.”KATHLEEN LEIGH MARKETING DIRECTOR, E-COMMERCE AND DIGITAL CONTENT, GOJO INDUSTRIES

PROGRAM DETAILS

DATESApril 23–25, 2018 October 24–26, 2018




FACULTYPradeep K. Chintagunta Joseph T. and Bernice S. Lewis Distinguished Service Professor of Marketing, Chicago Booth

Lil Mohan Adjunct Assistant Professor of Marketing, Chicago Booth


CONTACT US: +1.312.464.8732 7

NEW PRODUCT INNOVATION, DEVELOPMENT, AND IMPLEMENTATION STRATEGIES (NPD)

WHO SHOULD ATTEND?This program is appropriate for mid- to senior-level executives in any area involved in the development and management of new products. This may include functional areas such as new product development, marketing, R&D, business development, design, engineering, operations, sales, and strategy, as well as members of cross-functional new product development teams. Titles include: president, CMO, VP of product management, director of new product development, director of marketing, director of marketing and sales, director of business development, director of R&D, senior R&D manager, senior product manager, and marketing manager.

PROGRAM BENEFITSBy attending this program, you will:• Explore how to use the latest techniques to design new product/

service offerings that deliver customer value and better meet customers’ needs/wants.

• Learn how to develop and implement a new product development process.• Explore major topics in developing and implementing a market-driven

approach to innovation.

PROGRAM OUTLINENew Product Development and Strategic Marketing• Why is it important to define strategic marketing objectives in new

product development?• The importance of formulating an appropriate “go-to-market” strategy

New Product Development Best Practices• What makes new products successful?• Characteristics of “The Best” versus “The Rest” innovators across all

industries on new product/service performance• Key success factors for a quality new product development process• Customizing the new product development process: “speed” versus

“precision” and “proactive” versus “reactive” strategies

Innovation System• Three horizons in an innovation portfolio• The eight disciplines associated with continuous innovation• Exploring different new product development processes for different types

of innovation

Developing an Innovation Strategy• Aligning innovation goals, strategic arenas, resources, and evaluation criteria• Managing an innovation portfolio

Learn how to create or modify your new product development process and position your firm for a strategic competitive advantage. This program provides comprehensive coverage of major topics in developing and implementing a market-driven approach to innovation.


“ Both instructors were exceptional. I’m returning to the office with a new energy and tools that I can implement immediately.”DENISE PATTERSON PRODUCT MANAGER, THE SHERWIN-WILLIAMS COMPANY


Uncovering Articulated and Unarticulated Customer Needs• Developing a customer-needs-first approach to innovation• Learning effective market research tools and techniques for uncovering

customer needs • Building deep understanding and empathy for your customers• Prioritizing customer needs to focus your innovation efforts

Idea Generation and Screening• Learning an idea generation process and methods for improving the

number, quality, and newness of ideas• Exploring techniques for evaluating and prioritizing ideas

Developing and Testing New Product/Service Concepts • Creating written and visual prototypes of new product/service concepts• Learning qualitative and quantitative methods for testing and refining new

product/service concepts

Product Development Using Consumer-Based Methods• Relating consumer/customer needs to design features• Using conjoint analysis to understand trade-offs among design features• Deriving management implications from cost-benefit trade-offs• Predicting market share changes• Making key design decisions

Implementing the New Product Development Process Using a Customer-Driven Approach• Comprehensive template will be provided for building “voice-of-the-

customer” in new product development• Template will detail marketing objectives, what marketing research

tools to use, deliverables from each stage, template for deliverable, screening criteria to use for deliverable, management decisions made, and people involved

• Auditing your new product development process

Sales Forecasting Methods for New Product Development • Types of models used at different stages of new product development

and for different products and services• Bottom-up versus top-down new product sales forecasting• Steps to logically forecast sales• Testing sensitivity of forecasts

Developing a New Product Marketing Launch Plan• Launching decision framework• Using diagnostics• Formulating a comprehensive “go-to-market” strategy

PROGRAM DETAILS

DATESSeptember 24–28, 2018




FACULTYSanjay K. Dhar James H. Lorie Professor of Marketing, Chicago Booth

Arthur Middlebrooks Clinical Professor of Marketing and Executive Director of the James M. Kilts Center for Marketing, Chicago Booth


CONTACT US: +1.312.464.8732 9

PRICING: STRATEGY AND TACTICS (PST)Learn how to strategically manage pricing to defend or increase your profitability, even in highly competitive markets.

WHO SHOULD ATTEND?This program is valuable for mid-to senior-level executives who analyze, recommend, or approve pricing decisions. It is especially valuable for marketing, finance, and sales executives who are introducing new products, facing significant price competition, or failing to achieve prices that reflect the value they deliver. Title include: CEO, president, COO, CFO, director of business development, director of marketing and sales, director of pricing, director of revenue management, director of purchasing, senior product manager, and pricing manager.


• Explore the real financial implications of pricing decisions and when it makes sense to compete on price and when it doesn’t.

• Learn how to change customers’ price perceptions to capture more value and determine which alternatives to price competition are appropriate for your business.

• Use pricing to strategically guide a business to long-term profitability, rather than reacting to solve short-term challenges.

PROGRAM OUTLINEStrategic versus Tactical Pricing: Asking the Right Questions

• Why pricing “to cover costs” undermines profit

• Fundamentals of value-based pricing

• Creating value—the use of EVC

• Communicating value and value maps

• Why pricing “to achieve sales goals” wastes profit

• Why pricing for competitive advantage undermines value

Costing and Financial Analysis

• Determining the relevant costs for pricing

• Incremental costing versus fully allocated costing

• The importance of contribution margin

• Calculating break-even sales changes

• Analyzing the profitability of price changes


“ This course equipped me with the concepts, frameworks, and real industry examples that allowed me to drive some quick wins, resulting in sustainable incremental profits for us.”ARPANA BRAHMBHATT DIRECTOR OF AFTERMARKET SALES, CUMMINS INC.

PROGRAM DETAILS

DATESApril 9–13, 2018 November 5–9, 2018



For travel planning and more, visit ChicagoBooth.edu/ExecEdFAQ

FACULTYSanjay K. Dhar James H. Lorie Professor of Marketing, Chicago Booth

Georg Müller Managing Director, Deloitte Consulting



Managing Price Competition

• Mastering the pricing “game” and planning for profitable competition

• Using information strategically

• Managing resources for competitive advantage

• Understanding the legal issues in pricing

Pricing Psychology

• Understanding how customer information processing strategies affect price perceptions and judgments

• Determining effective pricing communication tactics

• Managing customer risk to maximize value

Strategic Pricing Tools and Application

• Determining the product/service economic value

• Creating tiered offerings to drive margin and growth

• Using price analytics to identify opportunities for policy and process change

Setting Profit-Maximizing Prices

• The role of value

• Segmented pricing

• Accounting for price sensitivity factors

• Using price to achieve strategic objectives

• Managing price over the life cycle

Organizational Transformation

• Building a pricing capability

• Roadmap for transitioning to strategic pricing

• Planning for organizational change

CONTACT US: +1.312.464.8732 11

STRATEGIC MARKETING ANALYTICS—LONDON (SMA-L)

WHO SHOULD ATTEND?Offered in London, this program will be particularly useful for executives who must translate marketing data into action and profits, including those who specialize in marketing analytics, information technology, and business development. Small business owners and entrepreneurs who want to focus their marketing spend will also benefit. Titles include: marketing manager, sales manager, product manager, financial director, and owner.


• Understand the role of marketing in a modern organization with a quantitative focus.

• Develop an analytic foundation for creating the value proposition.• Learn how to use and interpret data for marketing decision-making.• Discuss the tools for segmentation.• Explore the tools and logic for management of product lines consisting

of complementary products.• Understand the distinction between marketing analytics and big data.• Explore opportunities for using big data in marketing.

PROGRAM OUTLINEMarketing and Value

• The EVC (economic value to the customer) framework• Optimized marketing decision-making• Optimized pricing• Determining the value proposition in a new venture

Segments and Targeted Marketing

• Targeted pricing by segments• Microtargeted pricing by individual• Targeting by purchase history, georelevance, distance, time• Micromarketing• Behaviorally and contextually targeted advertising

In this two-day program, learn how even crude and limited data sources can be combined with an analytic framework to improve decision-making.


PROGRAM DETAILS

DATESJune 18–19, 2018

FEE£3,800 (accommodations not included)

LOCATIONWoolgate Exchange 25 Basinghall Street London


FACULTYJean-Pierre Dubé Sigmund E. Edelstone Professor of Marketing and Director of the James M. Kilts Center for Marketing, Chicago Booth


CONTACT US: +1.312.464.8732 13

“ The quality of education is indisputably excellent, and the overall experience inspires participants to lead transformations in their organizations successfully. It is a highly motivating program!”ALAN FLORES EXECUTIVE DIRECTOR, CORPORATION FLORES


Segments and Product Lines

• Indirect segment marketing through a product line• Versioning of product lines to sort customers—different

quality versions of the product/service• Product line pricing tactics and nonlinear pricing

• Anticipating and minimizing the cannibalization challenge

Bundling and Metering to Capture More Value from Consumer Segments

• Bundling strategy to create and capture value• Mixed bundling as a product line strategy• Applying the razors and blades model to launch a new product

Big Data and Marketing Analytics

• Big data versus analytics• Pros and cons of leveraging big data• Data mining for customer insights and predictive modeling• Text as data and text mining• Limitations in data mining• Establishing causality through experiments• Generating profit-enhancing recommendations using a model• Managerial implications in the age of big data

WHO SHOULD ATTEND?This program is designed for mid- to senior-level executives who want to leverage strategic marketing frameworks in their organizations—from customer analysis to strategic decision-making. Titles include: CEO, CMO, COO, VP of sales and marketing, director of marketing, director of marketing and communications, general manager, senior marketing manager, senior product manager, and brand manager.


• Learn how to set strategic objectives by conducting a thorough opportunity analysis.

• Explore the elements of the marketing mix, competitive dynamics, value pricing, and how to integrate digital, brand, and business strategies.

• Learn how to create a comprehensive marketing strategy within the context of your overall business strategy.

• Gain the agility and creativity to make insightful, data-driven marketing decisions.

PROGRAM OUTLINEThe Strategic Marketing Planning Process: Laying the Foundation for Competitive Advantage

• 3C framework

• Customer, company, and competitor analysis

• Analyzing consumer research data

• Economic analysis: break-even analysis and relative contribution analysis

• Strategic decision-making

• Linking strategic analysis to formulating marketing tactics

• Analytical methods in consumer measurement

STRATEGIC MARKETING MANAGEMENT (SMM)In today’s complex and ever-changing competitive world, the best organizations understand that marketing is at the core of all business. This program provides you with the business frameworks to bring a customer focus to your organization and create better marketing strategies.



Creating Competitive Advantage

• Building and managing strong brands

• Integrating brand marketing

• Pricing

Strategy Implementation: a Framework for Going to Market

• Channel tactics

• New product development best practices

Analytical Approaches to Marketing

• Tools for customer analysis

• Analytical approaches to pricing

Data-Driven Marketing

• Effects of online advertising

Strategies for High-Tech Markets

• Technology adoption life cycle (TALC)

• Strategy and segmentation implications

• Partnering priorities and market value chains

“ This advanced marketing program delivers fundamental, scientific frameworks of how to approach marketing strategy. It introduces important concepts that help marketing executives formulate and ask the ‘right’ questions. It provides the tools and techniques that executives can use to answer these questions. We strive to empower executives from all industries to have the tools to ask ‘good questions’ and to not just rely on intuition. With the help of cases, anecdotes from years of research, teaching, and consulting experience with clients, our faculty team provides examples throughout the course that illustrate application of the concepts.”

Sanjay K. Dhar James H. Lorie Professor of Marketing, Chicago Booth

“ I found this course educational, relevant, and energizing—a must-do for anyone in business today. The instructors were very knowledgeable, focused, engaging, and even fun. The other attendees were collaborative and of similar skills, leading to learnings across industries. I would highly recommend this program.”PAUL SANTELER VICE PRESIDENT/GENERAL MANAGER, HEWLETT-PACKARD

PROGRAM DETAILS

DATESJuly 9–13, 2018 December 3–7, 2018




FACULTYPradeep K. Chintagunta Joseph T. and Bernice S. Lewis Distinguished Service Professor of Marketing, Chicago Booth


Jean-Pierre Dubé Sigmund E. Edelstone Professor of Marketing and Director of the James M. Kilts Center for Marketing, Chicago Booth

Ann L. McGill Sears Roebuck Professor of General Management, Marketing, and Behavioral Science, Chicago Booth


CONTACT US: +1.312.464.8732 15

Pradeep K. Chintagunta Joseph T. and Bernice S. Lewis Distinguished Service Professor of Marketing, Chicago Booth

Digital Marketing for Executives

Strategic Marketing Management

• PhD in marketing, Northwestern University

• Research includes analysis of household purchase behavior, pharmaceutical markets, and technology products

• Named a top professor at Chicago Booth in 2002 by Bloomberg Businessweek

• Published work includes “A Pre-Diffusion Growth Model of Intentions and Purchase” (with Jonathan Lee), Journal of the Academy of Marketing Science (2012)


New Product Innovation, Development, and Implementation Strategies

Pricing: Strategy and Tactics


• PhD in management, UCLA

• Researches private labels, advertising strategy, brand management, consumer and trade promotions, new products and retail management best practices

• Named among the outstanding faculty in Bloomberg Businessweek’s Guide to Best Business Schools (McGraw-Hill, 1997, 1999, and 2001) and as one of “Six Must-Have Professors at Chicago Booth” by Veritas Prep

• Received the 2017 Faculty Teaching Excellence Award, Hillel Einhorn Teaching Awards in 2012 and 2008, the prestigious McKinsey Award for Excellence in Teaching in 1999, and the Emory Williams Award in 1994

MEET THE WORLD-CLASS FACULTY

Jean-Pierre Dubé Sigmund E. Edelstone Professor of Marketing and Director of the James M. Kilts Center for Marketing, Chicago Booth


Strategic Marketing Analytics—London


• MA and PhD in economics, Northwestern University

• Research interests include pricing, advertising, branding, digital marketing, retailing, and dynamic decision-making

• Received the class of 2016 Phoenix award for service to the student community, the 2008 Paul Green Award, and the 2005 Faculty Teaching Excellence Award for Chicago Booth

• Associate editor at Marketing Science, Journal of Marketing Research, Management Science, and Quantitative Marketing and Economics

Ann L. McGill Sears Roebuck Professor of General Management, Marketing, and Behavioral Science, Chicago Booth


• MBA and PhD, Chicago Booth

• Research interests include how consumers process information about ads, brands, products, and services

• 2005 recipient of the McKinsey Award for Excellence in Teaching

• Published in Journal of Personality and Social Psychology, Journal of Consumer Research, and Journal of Marketing

16

Arthur Middlebrooks Clinical Professor of Marketing and Executive Director of the James M. Kilts Center for Marketing, Chicago Booth

New Product Innovation, Development, and Implementation Strategies

• MBA in marketing and finance, Chicago Booth

• Management consulting experience specializing in innovation, services marketing, and branding

• Published work includes two books: Innovating the Corporation and Market Leadership Strategies for Service Companies

Sanjog Misra Charles H. Kellstadt Professor of Marketing and Neubauer Family Faculty Fellow, Chicago Booth


• PhD in management, State University of New York at Buffalo

• Researches how consumers make choices and investigates firm decisions pertaining to pricing, distribution, and salesforce management issues

• Co-editor of Quantitative Marketing and Economics; associate editor of Marketing, Quantitative Marketing and Economics, and International Journal of Research in Marketing

Lil Mohan Adjunct Assistant Professor of Marketing, Chicago Booth

Digital Marketing for Executives

• PhD in electrical engineering, Purdue University

• Consults independently for technology companies in the areas of products, marketing, and business strategy

• Served as general manager of Amazon’s mobile platform business unit, resulting in the world’s first retail m-commerce application Amazon Anywhere

Georg Müller Managing Director, Deloitte Consulting

Pricing: Strategy and Tactics

• MBA and PhD in marketing and statistics, Chicago Booth

• Specializes in helping firms develop and implement profitable growth strategies

• Managing director at Monitor Deloitte, a senior leader of the firm’s pricing practice, and co-leader of its analytics group

CONTACT US: +1.312.464.8732 17

READ THE COMPLETE BIOS AT ChicagoBooth.edu/ExecEd

MARKETING PARTICIPANT PROFILE

n Manufacturing

n Retail

n Chemicals

n Consulting

n Electronics

n Machinery

n Banking

n Finance

n Insurance

n Technology

PARTICIPANTS BY INDUSTRY

PARTICIPANTS BY SENIORITY

Data reflects participants attending marketing programs as of September 2017.

Learn alongside top business professionals from a range of industries and functions. Make valuable business connections with future business leaders from across the United States and around the globe.

Typical participants in our programs are business leaders who may be transitioning into new roles, or looking to develop in a specific functional area or expand their leadership skills. Participant titles range from manager to director-level and above. They may manage teams or be individual contributors who manage or influence stakeholders across an organization.


n Manager

n Director

n VP (All)

n Other

n CXO

n Senior Sole Contributor

LOCATION AND ACCOMMODATIONSExecutive Education sessions are held in Chicago at Gleacher Center and at our campuses in London and Hong Kong.

Gleacher Center is located at 450 North Cityfront Plaza Drive, on the north bank of the Chicago River in the heart of downtown Chicago known as the “Magnificent Mile.” Gleacher Center offers an ideal setting for academic programs with state-of-the-art classrooms and exceptional cuisine by Wolfgang Puck Catering.

For our out-of-town participants, contact us for discounted rates at hotels in close proximity to our locations.

PROGRAM FEESProgram fees listed in this guide, in the individual program brochures, and on our website are subject to change and payable in advance. Fees include tuition, books and instruction materials, lunches, and coffee breaks, unless otherwise noted. Chicago Booth reserves the right to cancel any program.

To view our full payment policy, visit ChicagoBooth.edu/EEPaymentPolicy.

Additional questions? Visit ChicagoBooth.edu/ExecEdFAQ.

CONTACT US: +1.312.464.8732 19

GLEACHER CENTERCHICAGO, IL

LEARN MORE ABOUT THE UNIVERSITY OF CHICAGO BOOTH SCHOOL OF BUSINESS EXECUTIVE EDUCATION ChicagoBooth.edu/ExecEd

CHICAGO—GLEACHER CENTERP +1.312.464.8732E [email protected] CENTER450 N. CITYFRONT PLAZA DR., STE. 514 CHICAGO, IL 60611-4316

LONDONP +44.(0)20.7070.2200E [email protected]

HONG KONGP +852.2533.9500E [email protected]

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