How to Use Inbound Marketing & Social Media to Grow Your Business

Download How to Use Inbound Marketing & Social Media to Grow Your Business

Post on 13-May-2015

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Presented April 8, 2014 at the WISE Symposium

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  • 1.How to Use Inbound Marketing & Social Media to Grow Your Business Rebecca Corliss @repcor

2. Rebecca Corliss @repcor 3. Lead Todays Agenda The Inbound Shift Crucial Role of Content Grow Social Media as a Channel Use Inbound to Earn Leads & Sales 1 2 3 4 4. The Inbound Shift 1 5. Inbound Methodology 6. Critical Role of Content 2 7. Start with customers questions 8. Context + 9. Context Authority+ 10. 25% 75%+ 11. FACT 97% Blogs attract more links. 12. Talk about your industry NOT YOURSELF 1. Focus on Being Helpful 13. 2. Create Valuable Content to Earn Links 14. 3. Blog Frequently and Consistently 15. 4. Put Calls-to-Action on All Your Content 16. Grow Social Media As a Channel3 17. 34Pew Research 18. 35Pew Research 19. Social Proven an Effective Channel For Customer Acquisition 2013 State of Inbound 20. 1. Spread Your Best Content via Social 21. 2. Let Content Grow Your Reach 22. 3. Help Others Share Your Content 23. 4. Make it Easy to Follow You 24. Use Inbound to Earn Leads & Sales4 25. 4.4% of new visitors convert to sale 91 IBM BENCHMARK CYBER MONDAY REPORT, 2011 26. What can you OFFER during the research phase? 27. 1Tweet FormEbook Lead Like CTABlog Post Landing Page Post CTAProduct Page Landing Page Social to Lead Generation Process 28. 1Tweet Form Lead Like CTABlog Post Landing Page Post CTAProduct Page Landing Page Inbound Gut Check: Will They LOVE It? Ebook 29. Social Post Blog Article CTA Landing Page Step-by-Step Example 30. 1. Use CTAs & Landing Pages with Forms 31. 2. Nurture Inbound Leads with Email 49 32. 3. Add Sales Content When Relevant 50 33. 4. Measure & Target Best Channels 34. Inbound In Review 35. THANK YOU Rebecca Corliss @repcor