grow your business with email and social media
DESCRIPTION
This session will teach you how to make the most of the combination of email and social media for your business and gain a greater understanding of marketing basics like goals and objectives. You'll learn what a "campaign" is and you'll walk away with simple yet powerful tips to get your messages opened and read, shared and socially visible.TRANSCRIPT
© 2013
Grow Your Business Grow Your Business with Email & Social Mediawith Email & Social MediaSimple Strategies for Small BusinessSimple Strategies for Small Business
© 2013
Vanessa CabreraVanessa Cabrera Title: Chief Creative OfficerTitle: Chief Creative Officer
Your Social Media Mentor, Inc.Your Social Media Mentor, Inc.
www.yoursocialmediamentor.com
[email protected]@gmail.com
facebook.com/YourSocialMediaMentorfacebook.com/YourSocialMediaMentor
@vanessacabrera@vanessacabrera
© 20133
Grow with Constant ContactGet results fast, with affordable, easy-to-use engagement marketing
tools and free coaching.
Send personalized email newsletters and expand your audience with our list-building
tools.
Manage your events online: send invites,
create an event homepage, and
promote registration.
Turn fans into customers with coupons, downloads, and contest on Facebook
and get new likes and email sign-ups.
Reward loyal customers with shareable local deals
and capture contact info every time
you sell.
Get found by millions online and manage your business info across the web, all
from one place.
Transform your communications into conversations with online surveys and
polls.
Email Marketing EventSpot Social Campaigns SaveLocal Single Platform Online Survey
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FacebookFacebook LinkedInLinkedIn InstagramInstagramTwitterTwitter PinterestPinterest YoutubeYoutube
WHERE ARE YOU TODAY?WHERE ARE YOU TODAY?
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traditional marketingtraditional marketing
findfind
keep
convert
new marketingnew marketing
find
keepkeep
convert
MARKETING HAS CHANGEDMARKETING HAS CHANGED
“Flip The Funnel: Retention is the New Acquisition”-- Joe Jaffe (@jaffejuice)
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engagementthe new word-of-mouth is
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EMAIL IS HARD TO BEATEMAIL IS HARD TO BEAT• lots of physical, lots of physical,
measurable measurable response response
• easy to brand with easy to brand with colors + logoscolors + logos
• helps to measure helps to measure and monetize social and monetize social mediamedia
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forward& share
Your new best friends.
Make it easy to share.
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38%38%Source: Litmus, Source: Litmus, ““Email Client Email Client
Market Share,Market Share,”” April 2012 April 2012Source: Litmus, Source: Litmus, ““Email Client Email Client
Market Share,Market Share,”” April 2012 April 2012
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at its core, marketing is abouteliciting a physical and measureable
response
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PHYSICAL, MEASURABLE RESPONSEPHYSICAL, MEASURABLE RESPONSE
click orclick ordownloaddownload
come tocome tothe storethe storeor officeor office
scheduleschedulea sessiona session
donatedonate callcall
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you can be your you can be your authenticauthentic selfself
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you have an advantageyou have an advantage
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NOW, LATER OR NEVERNOW, LATER OR NEVERthree little words that rule your worldthree little words that rule your world
• who is it who is it ““from?from?””• whatwhat’’s the s the ““subject?subject?””• when do you send your communication?when do you send your communication?
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WHO IS IT FROM?WHO IS IT FROM?winning the battle of prioritieswinning the battle of priorities
how will you be most recognizable?how will you be most recognizable?
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LOOK GREATLOOK GREATbrand consistencybrand consistency
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SUBJECT OR HEADLINESUBJECT OR HEADLINEwinning the battle of prioritieswinning the battle of priorities
22seconds 22words 22today
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WHEN TO SEND & POSTWHEN TO SEND & POSTWHEN TO SEND & POSTWHEN TO SEND & POST• for for social media social media
• 3-5 times a week is plenty3-5 times a week is plenty• use automated tools to helpuse automated tools to help
• for for emailemail• monthly is most common monthly is most common • when are they likely to take action?when are they likely to take action?
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1.1. divide your list into 3 divide your list into 3 groups of peoplegroups of people
2.2. select three days in the select three days in the week to testweek to test
3.3. send your e-mail, watch send your e-mail, watch for best responsefor best response
FIND FIND YOURYOUR BEST BEST DAYDAY
18
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FIND FIND YOURYOUR BEST BEST TIMETIME
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4.4. use same 3 groups use same 3 groups of peopleof people
5.5. select three times on select three times on the day with the best the day with the best resultsresults
6.6. send email at 3 send email at 3 different times of daydifferent times of day
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WHEN TO SEND & POSTWHEN TO SEND & POST
best daybest day best timebest time
DO NOT BE ROMANCED BY A HIGHDO NOT BE ROMANCED BY A HIGH
OPEN RATE – MEASURE OPEN RATE – MEASURE ACTIONSACTIONS!!DO NOT BE ROMANCED BY A HIGHDO NOT BE ROMANCED BY A HIGH
OPEN RATE – MEASURE OPEN RATE – MEASURE ACTIONSACTIONS!!
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• Anyday 35 - 67% donAnyday 35 - 67% don’’t see images by defaultt see images by default• text links get more clicks than buttonstext links get more clicks than buttons• place your logo left or center in emailplace your logo left or center in email• include company name in textinclude company name in text• key action must be above scroll linekey action must be above scroll line• do not give too many choicesdo not give too many choices• make all images clickable (and with text labels)make all images clickable (and with text labels)
PRACTICAL ADVICEPRACTICAL ADVICE
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you can do this.you can do this.and you and you cancan start with a small list start with a small list
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qq&&aaPhone:Phone:
847.331.0659847.331.0659
Phone:Phone:
847.331.0659847.331.0659
want more help?want more help?
CALL YOUR CALL YOUR MENTORMENTOR
want more help?want more help?
CALL YOUR CALL YOUR MENTORMENTOR
[email protected]@gmail.com
Facebook.com/YourSocialMediaMentorFacebook.com/YourSocialMediaMentor
@vanessacabrera@vanessacabrera
Take Advantage of Constant Take Advantage of Constant Contact’s FREE Website Match!Contact’s FREE Website Match!
Take Advantage of Constant Take Advantage of Constant Contact’s FREE Website Match!Contact’s FREE Website Match!