with Karen Schulman Dupuis

How Social Media CanTake your Business to the Next

Level

or...Social Media doesn’t have to be a four letter word...

Thursday, 24 November, 11

DON’T BE OVERWHELMED...HELP IS OUT THERE

Thursday, 24 November, 11

WHAT THIS PRESENTATION IS NOT...DON’T TRY TO DRINK FROM THE FIRE HOSE

Thursday, 24 November, 11

IT’S ALL ABOUT THE CONVERSATIONIF YOU TALK MORE THAN YOU LISTEN, YOU’RE MISSING MANY OPPORTUNITIES

Thursday, 24 November, 11

KAREN SCHULMAN DUPUIS ABOUT.ME/KARENSD

Thursday, 24 November, 11

COMMUNITYTWEETUPS, MEETUPS & VOLUNTEERING

Thursday, 24 November, 11

SBCNLINDA & DAVE OCKWELL-JENNER

Thursday, 24 November, 11

Social Media Idol SubmissionI was given the title of “Stratford’s Queen of Twitter” by the CEO of the Stratford Public Library.

I’ve tweeted naked.

I’ve tweeted over 29 thousand times and have just under 2800 followers currently.

I consider my closest SocMed community from London to Kitchener-Waterloo to Toronto, and I recently hosted a Tweetup in my backyard with tweeple from London, K-W and Stratford attending.

I voluntarily run the twitter accounts for three organizations, as well as four of my own.

I have spoken publicly about the impact of social media and digital media on behalf of Gallery Stratford and the City of Stratford’s Rhyzome Networks.

I organize Stratford’s Ignite events, with two successful events to date.

I hold the licence, host, and blog for the Social Media Breakfast Stratford chapter.

My Klout score is currently 55.

I’m an early adopter of many social media environments, including about.me, visualize.me, Quora, Gist, Hashable and Klout. I have a Zoompass account.

I received an email from LinkedIn for being user #740347 (although my friend was #39955) and I have over 500 connections on LinkedIn, almost entirely consisting of people that I have actually worked with or met in real life.

I am a Foursquare Superuser. I currently hold 40 Foursquare mayorships and have check-ins in Toronto, NYC, Paris and of course, Stratford, London and K-W too.

I micro-volunteer my social media experience and knowledge to help (mostly) nonprofits via Sparked.

I provided the social media strategy for the successful mayoral candidate for the City of Stratford’s last municipal election, Mayor Dan Mathieson.

I voluntarily provided social media consulting for four candidates in The City of Stratford Council race.

I have been selected to attend the She’s Connected Conference, one of 200 Digitally Influential women to be chosen.

I was invited to attend TEDxWaterloo, TEDxUW, and attended the inaugural Ignite Waterloo event.

I am currently curating a project titled “Blind Eye Stratford”, incorporating Twitter, Facebook, photography and video.

I used Google Wave (while it was around) and am actively engaging in Google+.

I have two blogs: Curator of Dialogue and Siddhartha’s Daughter.

I am a producer on two films, both of which were successfully funded through Kickstarter. Lemonade: Detroit and GirlWalk//AllDay.

I have a video as part of the MoMA Andy Warhol Motion Pictures 2010 Exhibit.

I have participated in a podcasting panel, titled “The Future of Media” hosted by Perpetual Radio Networks/Third Ocean, and another most recently via TWiLT.ca.

I have been profiled by Cisco and WXN (Women’s Executive Network).

I am a member of Canadian Women in Technology, the Waterloo Chapter.

I attended the Contact Summit Conference in NYC in October2011.

I was an early member of Wired Women Toronto and profiled in an article titled: "Wanted: Very Cool Women to Dispel the "Geeky" Images Associated with Tech Professionals" back in September 2000.

I’ve held the same domain since 1999 (www.ohmygawd.com). I had a personal website on Yahoo’s Geocities.

The first nine pages of a Google search on my name are almost all entirely relevant to me directly.

Thursday, 24 November, 11

HOW CAN YOU MANAGE IT ALL?

Thursday, 24 November, 11

CHOICESWHERE SHOULD YOU SPEND YOUR RESOURCES & ENERGY?

Thursday, 24 November, 11

WHERE DO YOU START?

Thursday, 24 November, 11

YOU CAN’T SAY ENOUGH ABOUT PLANNING@DANODIGITAL

Thursday, 24 November, 11

THESE ARE NOT NECESSARILY MUTUALLY EXCLUSIVE

WHAT’S MOST IMPORTANT TO YOU?SALES OPPORTUNITIES

NETWORK GROWTHBEING REGARDED AS AN INDUSTRY LEADER

HAVING INFLUENCECOMMUNITY LEADER

......?

Thursday, 24 November, 11

Over 100 million users, worldwide

LinkedIn users in Canada have more than doubled to 14% from 6% in 2009

As soon as you connect IRL, connect online too

LinkedIn network updates via newsletter; the perfect reason to reach out

Thursday, 24 November, 11

What do you like? What are you interested in? Who do you want to connect with?

arts, culture, technology, community, sportsStart locally

#kwawesome, @themuseum, @communitech, @smbwr, @TEDxWaterloo, @sbcncanada

Find your community; start with one follow, then see who they followLists, lists, lists, lists! Use lists on the main Twitter site or any application (such as Tweetdeck) that supports them

Thursday, 24 November, 11

Do share daily updates with your community

Share pictures

Create events that can be exported to calendars

Do NOT have your Twitter feed automatically update your Facebook status/page updates

Thursday, 24 November, 11

EVENTS TO CONNECTLOCAL AND CLOSE TO LOCAL

Thursday, 24 November, 11

Social Media Stats1/2 of ALL Canadians are online; 60% of those are on social networks (that’s 17 million)

As of 2011, 35% of Canadians are on a social networking site every single day; in 2010 it was 19%

2/3 of 35-54 yr olds, and 40% of those over 55 use social networking sites

37% of Canadian women are online every single day vs 24% of Canadian men

86% of Canadians that are online are also on Facebook

20% of Canadians use Twitter

Thursday, 24 November, 11

CAVEATS

Thursday, 24 November, 11

IT’S NOT ABOUT THE NUMBERS!!

Thursday, 24 November, 11

BEWARE THE TITLE: SOCIAL MEDIA “EXPERT”

Thursday, 24 November, 11

Thursday, 24 November, 11

BEWARE: THE ECHO CHAMBER

Thursday, 24 November, 11

RESOURCES

Thursday, 24 November, 11

MASHABLE.COM

Guidebook to Facebook, Twitter

@danodigital | www.danodigital.com

http://www.slideshare.net/danodigital/develop-yourdigitalroadmap-guide

https://twitter.com/#!/karensd/local

The Tweetstock Guide to Twitter by Kevin A. Magee

@unmarketing

Thursday, 24 November, 11