HOW TO CREATE VISUALLY STIMULATING IMAGES THAT RESONATE WITH YOUR

AUDIENCE

A quality blog, social media post, or email campaign is never complete without a suitable, visually stimulating image. Even if you are just curating and sharing fun and informative content on your social networking sites, it is still of utmost importance to sort and pick well thought-out images that evoke certain feelings according to your brand’s marketing strategies.

A smart and moving graphic that delivers your message across in one glance can amazingly affect how your audience accepts your brand and how they resonate with it. peepJuice® selected these helpful tips to guide you connect with your audience using visually stimulating images.

1. Your audience typically sees what your brand looks like from the outside based on how you meticulously present your products and services via social media. Wouldn’t it be amazing if you offer your audience the privilege to have a peek of your brand’s personal side? This can be done by putting out raw, behind-the-scenes images of your company for your audience to see.

A candid shot of your employees having fun on a birthday celebration or on a random social night enables them to connect to you on a deeper level.

Allowing them to see a more personal side of your brand makes room for rapport to develop. Do it as if you are just sharing a fun story to a friend – after all, your audience is more than just a consumer, right?

2. If you are used to the habit of sharing cliché, worn-out images on your social media posts, chances are your audience may have already seen those visual contents. The key to establishing a strong impact to the viewers is to stand out by using original visual content. Create and design your visuals according to the message and type of audience that you are targeting. Replicating popular images from other sources dulls your spark and drowns your brand in a sea of competitors.

3. Don’t get overwhelmed with curating and posting super informative and technically formal how-tos, guides, and articles. Your social media posts shouldn’t be all about these types of content. Give your audience something to ponder on and relate to by posting motivational images such as quote graphics. Your graphics should represent a style that differentiates your brand from the others. Laid back, handwritten fonts are perfect for casual conversational social posts that are very easy to visually digest.

Till next time peeps!-

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