how to create an effective newsletter
DESCRIPTION
This is an introductory presentation on aspects to consider when publishing a newsletter.TRANSCRIPT
How to Create an Effective Newsletter Carrie FranklundOctober 10, 2013
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Determine your purpose
• Inform•Motivate• Persuade • Sell
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Define your audience
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• Age• Income• Interests
Designate your budget
• Use of consultants• Location of
production• Printing schedule
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Your budget will determine your…
Develop your style and tone
•Memorable• Personalized
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• Simple• Clear
Decide upon your content
• Revisit purpose• Share knowledge• Involve readers
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Deliver clean typography
• Legibility
and
• Readability
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Design your layout
• Column choices• Alignment
choices•Margin choices•White space
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Decorate with graphics• Headlines
&• Subheads• Photos• Captions
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Conclusion
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