Create effective web content

Pete Read: illuminateICT

Who are you talking to?

• List your customer types– Charities– Universities– Individuals (which ones)– Learners

Do you want them to…

• Visit your site

• Contribute content

• Contribute cash

• Book onto an event

• Talk to you

• Find comfort

• Find information

What words will each customer use

• Google

• Bing

• Yahoo

Tips for good content

Style

• Use small Words

• Use Small sentences

• Use SMALL Paragraphs

Test your content using readability stats

e.g. Word – Flesch Kincaidhttp://juicystudio.com/services/readability.php#readweb

Good content

• First paragraph punchy and summarise content

• Use bullet points

• Use key words in text and headings (over use may be punished)

• Cut the rubbish

Effective content

• Repost links to social media sites

• Call to action

• Note

I rather assumed I would be welcome to visit your site. Wasting verbiage on such greetings don’t help…

Youtube, Bloggs and Podcasts

You tube

• http://www.youtube.com/watch?v=4y1sQj6sHHA

Blogging

• Gets people involved

• Brings people to your site

• Promotes discussion

• A good marketing tool

Pod casts

• Tools– Ipadio– Audacity

• Jing – screen casts

Bring news

• RSS Feeds and how it workshttp://www.youtube.com/watch?v=0klgLsSxGsU

Questions