Tips on Creating an Effective Brochure

Brochures are great for displaying business information as well as including products and services. It’s important to make sure that your brochure is design correctly and represents your business properly. Brochures can be a dynamic marketing tool for any business, organization or non-profit. We will discuss some helpful tips to make sure your brochure is done correctly to increase brand awareness and increase sales.

Creative Brochure DesignThe design is extremely important as it can attract potential customers quickly and easily. Having a poorly designed brochure can quickly turn off readers and ultimately make your business or organization look unprofessional. So, make sure you keep the design simple and a clear message.

Try to include content that’s easy to read and images that are high quality. You don’t want to include an image that will print poorly. Make sure the image will work well for printing. To make the content jump off the brochure, include colorful graphs and statistics. But, make sure that the information is easy to understand and follow. There is nothing worse than creating “something cool” but no one will even know what it’s suppose to mean.

A confused consumer can ultimately result in a lost sale. If you are having a difficult time coming up with a layout, contact one of our graphic designers…they will be happy to create something for you. You can find out more by visiting our graphic design services page.

The Cover The cover of the brochure plays an important role. Similar to a school thesis, your goal is to grab the attention of the reader and ultimately have them continue to read. By not having a nice looking cover, the brochure can be easily overlooked by potential customers. The brochure should generate an emotional connection, from curiosity to excitement. Make sure you are creative!

Content of the Brochure Now that you have decided on the basic layout and design, it’s now time to work on the content. Present your message and offers in detail. The content must be something that will engage the reader, brings awareness, drives sales and will boost sales! Once you have determined the purpose of the brochure, you’ll have a better understanding of how to arrange the information.

One thing that’s important to remember…people like clear and concise information. No one likes to try and figure out what message is being said. Try to remove all the fluff and unneeded text. The shorter and to the point it is, the more likely people will read the entire brochure.

When creating a brochure, it’s important to include the standard company information. This information may include the business name, contact information, logo and a tagline, if available. Try to include quality images of products and services offered by the company.

Folding Options The brochure is a unique marketing tool because of the options that are available. There are a lot of folding options to choose from, but a popular choice is the tri-fold. It’s most commonly used in majority of business marketing plans. This option is great for showcasing a business, promote a brand or event and highlight products and services.

Folding Options Depending on the brochure use, there are other sizes and folding options to select from. These options include the half fold, z-fold, fell fold and more. Additionally, depending on the content and images, it may be best to select a folding options to accommodate such content. Read more about the folding options that we offer here.

The Words Selected There is no need to show off your use of words. The goal of the brochure is to allow the reader to understand the information given to them without having them to reach for a dictionary. Make it simple to read.

You can find more information about which fonts are best for your brochure here.

Include a Call-to-Action The purpose of a call-to-action is to tell the customer what their next move is…eliminate the guessing game. No one wins. So, tel them what they need to do when reading the brochure. Some may include “Call now”, “bring this brochure to our shop for a discount”, “shop now” and so forth. Not only will it help the customer, it may increase sales.

High Quality Paper Stock paper stock is important as it can help with the presentation of the brochure. At Primo Print, we offer a variety of paper stock that isn’t too flimsy. By using a quality stock with a glossy finish, it will help the brochure stand out among competitors and grab the readers attention. If you’re handing out a thin brochure, it may have customers think that you put little to no effort into the design. Paper stock is important, similar to a hand shake - firm is better.

It doesn’t matter if your business or organization is big or small, the information we provided will help you in creating an effective brochure. It will not only look good, it will properly represent your company and ultimately impress potential customers.

Contact us today and get your brochures printed by a professional online printer. Other printed products include business cards, roll labels and more.