create an effective social media strategy

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UNLEASH THE POWER OF SOCIAL MEDIA BUILD AN EFFECTIVE SOCIAL MEDIA STRATEGY www.rebekahradice.com

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Social media has changed the way businesses interact with consumers online. It’s no longer enough to simply post to Facebook or blast out a tweet. Whether you’re a local business, entrepreneur or enterprise, creating a strategic social media plan is critical. You’ll learn the top steps you can instantly take to create a consistent strategy with superior results!

TRANSCRIPT

Page 1: Create an Effective Social Media Strategy

UNLEASH THE POWER OF SOCIAL MEDIA BUILD  AN  EFFECTIVE    SOCIAL  MEDIA  STRATEGY  

www.rebekahradice.com  

Page 2: Create an Effective Social Media Strategy

WHO IS REBEKAH

•  Social  Media  Strategist  

•  Founder  of  Rebekah  Radice,  LLC  

•  Co-­‐Founder  of  Imagine  WOW!  

Page 3: Create an Effective Social Media Strategy

IMAGINE… A  BETTER  WAY  TO  DO  SOCIAL!  

Page 4: Create an Effective Social Media Strategy

3. 3D MDELING

STAND OUT ONLINE

LEAVE  AN  INDELIBLE  

MARK  IN  THE  MIND  OF  YOUR  

CUSTOMER  

Page 5: Create an Effective Social Media Strategy

DIFFERENTIATION

IDENTIFY  YOUR  ONE  THING,  THE  THING  THAT  SETS  YOU  APART.  

Page 6: Create an Effective Social Media Strategy

KNOW YOUR AUDIENCE

DON’T  ASSUME!  DO  YOUR  

HOMEWORK  

Page 7: Create an Effective Social Media Strategy

GET NICHEY WHO’S  YOUR  MARKET?  

Page 8: Create an Effective Social Media Strategy

INTEGRATED STRATEGY

Page 9: Create an Effective Social Media Strategy

1. DEFINE GOALS

Determine the WHO,

WHAT, WHERE and

WHEN of your plan.

2. STAND OUT

Where a cookie-cutter

approach is the norm, create

differentiation.

3. RESEARCH

Research social networks

and your audience. Know

where they spend their time.

4. INTEGRATE

Integrate all social channels

so each one supports the

other.

5. TRANSLATE BRAND

Your online presence is an

extension of the brand you

have built offline

6. TRACK & MEASURE

Track, measure, analyze and

adjust. Your must-do’s’ of

social strategy.

YOUR 6-STEP PLAN

Page 10: Create an Effective Social Media Strategy

YOUR ASSIGNMENT

1.  GET  CLEAR  2.  RESEARCH  3.  PLAN  TO  

SUCCEED  

Page 11: Create an Effective Social Media Strategy

READY  TO  GET  STARTED?                            

WWW.SOCIALSUCCESSACADEMY.COM      

JOIN  ME  FOR  A    FREE  WEBINAR!    

 DISCOVER  HOW  TO  

MONETIZE  YOUR  SOCIAL  MEDIA  MARKETING.  

 

Page 12: Create an Effective Social Media Strategy

LET’S CONNECT!  

www.rebekahradice.com    TWITTER:  @REBEKAHRADICE  GOOGLE  PLUS:  +REBEKAHRADICE  FACEBOOK:  REBEKAH.RADICE  INSTAGRAM:  /REBEKAHRADICE