“how to build great apps on the product side ?” with bao dinh @ hoteltonight
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CONFIDENTIAL
190 employees
The MARKET LEADER for mobile last-minute bookings
22 MILLION downloads
17,300 top hotels
2,100 cities, 39 countries
SF HQ, 3 INT’L OFFICES
Who we are
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CONFIDENTIAL
Spontaneous Consumption
Location Has Meaning
Curated Selection
MOBILE
Price TransparencySelf-Serve BookingComprehensive
Selection
WEB 1.0
Reinventing Online Travel for the Mobile Era
Human relationshipPersonal AdviceIndirect bookings
OFFLINE
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CONFIDENTIAL
GUESTS
Discover and book great hotels at amazing values
HOTELS
Sell perishable inventory that
would have otherwise gone
unoccupied
Our Value Proposition
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CONFIDENTIAL
3 TAPS
1 SWIPE
10 SECONDS
Mobile-First, Streamlined App
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CONFIDENTIAL
Voice of the customer: Amazing deals, in ‘best of category’ hotels, with an unrivalled UX
Review Highlights 5 Mar ‘17
Amazing deals
Easy to use
Awesome selection
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CONFIDENTIAL
15 RESULTS 527 RESULTS
IRRELEVANT MESSAGING
FILTERS IN 3 PLACES
Simplicity & Value Make us Superior to Legacy OTAs
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CONFIDENTIAL
HT PROS
Chat based conciergefor high value bookers
HT PERKS
Loyalty program – the more you book, the better the deals
GEORATES
Receive targeted discounts based on your
location
Continued Innovation Drives Unique Features
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CONFIDENTIAL
Data Insight Impact
Impact Insight Data
We are impact driven, rather than insights driven
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CONFIDENTIAL
Impact Insight Data
Inclusive
Attractive
Location
Opaque
10101010
Interviews
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CONFIDENTIAL
• Mobile Only
• Highly Targeted
• Incremental
• Unique
We leverage powerful data only available on mobile: LOCATION
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CONFIDENTIAL
Try… Try again... And again...
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CONFIDENTIAL
Keep It Simple
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CONFIDENTIAL
• Hotels
• Users
• Conversion
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CONFIDENTIAL
THANK YOU!
Bao DinhRegional Director
baodinh
@bao_dinh1
THEFAMILY€20 off your first booking
(€120 min spend)