How Crowds and Companies both Share

By Jeremiah Owyang @jowyangFor SHARE, May, 2014

The Collaborative EconomyIs it Peer to Peer only?

The Collaborative Economy

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In nature, honeycombs are both resilient and efficient

Introduction

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Yerdle to facilitates P2P sharing of under-used household items.

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Patagonia launches Common Threads initiative with eBay to sell pre-owned gear and clothes.

This is the first partnership of eBay’s and a retail brand to encourage the purchase of a brand’s pre-owned items.

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Feastly connects passionate cooks and adventurous eaters for authentic and social dining in a cook’s home.

Feastly launched in 54 hours over Washington D.C.’s Start Up Weekend in November 2011. It currently operates in

New York, San Francisco and Washington D.C.

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Walgreens partners with Taskrabbit to deliver pharma goods to homes –extending the brand promise.

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Instacart taps the crowd for peer to peer delivery

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Coke’s Wonolo shares with customers who become employees “Work Now, Locally”

Retail customers can now stock shelves for Coke displays –and get paid while at it. Customers = Employees.

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Lyft enables P2P transporation

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Peugeot offers mobility membership, redefining car ownership to access to many forms of transportation.

Mu by Peugeot is available at over 90 sites in 7 European countries. The elevated level of service offers rentals for cars, vans, scooters,

bicycles and accessories including roof racks and car seats.

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Airbnb offers person to person space sharing –and the occasional treehouse

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Marriott launches Workspring a shared co-working spot on demand.

Marriott takes a strategic approach to reaching collaborative workers with work-oriented suites, co-

working spaces, project rooms, meeting rooms and event spaces.

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Kickstarter enables P2P investing by the crowd

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U-Haul enables the crowd to fund trucks –and yield a periodic return

Tap the crowd for better rates and terms that a company can set and achieve the highest form of loyalty: Shared

Fate.

@ V I S I O N C R I T I C A L@ J O W YA N G

Crowdfunding empowers funding of new products –like printers

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The Collaborative EconomyAn economic model where creation, ownership, and access are shared between people and corporations.

The Collaborative Economy

Find these slides and more at web-strategist.com

1. The core of the sharing economy is always about people.

2. Yet to make it sustain, we must engage governments, regulators, and corporations.

3. Corporations who want to succeed will build shareable products, designed to last.

4. Corporations will enable marketplaces of used goods and services.

5. Crowd and Companies will work together for new business models for shared value.

Five Final Takeaways

Empowered People & Resilient Brands

Jeremiah Owyang | Chief Catalyst, Founder | @jowyang | Jeremiah@CrowdCompanies.com