‘Hobartica’Harnessing Hobart’s history &

futureas the Antarctica Hub

Melinda AndersonCEODestination Southern Tasmania

Andrew JacksonConsultant,Former executive at Australian Antarctic Division

Sarah BaxterRelationship ManagerChimu Adventures

Ian CummingFounderTravel Massive

Antarctic budgetinvestment 13th May 2015The Hon. Greg Hunt MPMinister for the EnvironmentIn 2015-16, the Government will provide $9.4 million to maintain Australia's presence in Antarctica. This will bring the total investment in the Australian Antarctic programme for the coming financial year to $118 million and will help to ensure that Australia's strategic and sovereign interests are protected.

This funding provides benefits for both the environment and the local community. With the bulk of Australia's operational work in Antarctica undertaken out of Hobart, this funding will contribute to employment and investment in the region. It will support Antarctic scientific research activities and environmental management, while continuing to boost the Tasmanian economy.

Funding Comparision

Great Barrier Reef: $140 Million

Antarctica: $118 million

$87 million in commitments to Australia’s Antarctic interests:

• Funding for the Antarctic Climate and Ecosystems Cooperative Research Centre ($25 million over five years)

• Creating an Antarctic Gateway Partnership involving the Australian Antarctic Division, the University of Tasmania and the CSIRO ($24 million over 3 years)

• Hobart Airport runway extension ($38 million).

Single Event Benefits:Commission for the Conservation of Antarctic Marine Living Resources (CCAMLR)200 marine scientists20 October with Scientific Committee concluding on Friday 24 October and the Commission continuing until Friday 31 October.

As a side benefit from this meeting, an estimated A$1.5 million will flow into the Hobart economy through accommodation, meals and tourism.

Ship Refuelling:

17 Local based Institutions

The future of tourism in East Antarctica

Chimu Adventures• Antarctica Travel Specialist• Work with 20 ships in Antarctic Peninsula and East

Antarctica• Run charters to Antarctica, including ‘In the Wake of

Mawson's’ • Member of IAATO• Primary sponsor of The Mawson's Hut Foundation• Sent approx 800 passengers to Antarctic continent

last season

Voyages to East Antarctica

Passenger numbers to the Antarctic continent

East Antarctica in passenger numbers

2008-09 2015-16 2022-230

200

400

600

800

1000

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1400

PRE-iceberg (2008-09 season)Hapag* 164 pax ship 1 voyageQuark Expeditions* 108 pax 2 voyagesHeritage Expeditions 48 pax ship 5 voyagesAurora Expeditions* 100 pax ship 3 voyagesOrion Expeditions* 106 pax ship 3 voyagesTOTAL PAX 1,238 pax

POST-iceberg (upcoming 2015-16 season )Heritage Expeditions 48 pax ship 4 voyages Oceanwide 120 pax ship 2 voyagesTOTAL PAX 432 pax

• Now operate from Ushuaia. • Figures from IATTO Annual Reports

East Antarctica in numbers

• Aged 55+• High income earners• Mostly Australian• Adventurous, prefer expeditionary style travel• Educated about and interested in Australian Antarctic

history• Travellers who enjoy exploring Australia and their own

backyard• Inspired by Mawson's story

Demographic of passengers to East Antarctica

• 27,003 people visited the Antarctic continent in 2014-15 season

• 11% of these were Australians• 60% of the travellers booked on our Mawson's departures have

previously visited the Antarctic Peninsula

Potential for future tourism to East Antarctica

• Length: Long voyages (25+ days) including long periods at sea• Price: Higher price point than the Peninsula, minimum US$18k

(Peninsula US$5k)• Season: Shorter season (December to February)• Attractions: Less landing sites than the Antarctica Peninsula• Weather: Can be unpredictable

The challenges

• Great historical significance in Hobart and Commonwealth Bay • Access to Mawson’s Huts, base of Australian Antarctica Expedition

1911-1914• Visit an Emperor Penguin colony• Explore Macquarie Island, home to King Penguins and history of

Mawson’s expedition• Travellers can participate in research while on expedition

East Antarctica

As part of our Mawson’s departure Chimu Adventures includes:• 1 night pre tour accommodation in Hobart• Welcome dinner at a Hobart restaurant• Tour of Mawson’s Hut Replica• History walking tour of Hobart• Airport transfers

$500 per couple

Plus travellers can book additional pre and post tour ($200?)

Current contribution from Chimu Adventures clients

• Work to ensure local and international visitors spend more time pre/post cruise (>1 week)

• Explore the Antarctica history and more of Hobart/Tasmania

• Team up with tour operators for day and multi-day tours across Hobart and Tasmania

Potential for tourism as a result- Promote East Antarctica & Tasmania as a complete destination

38%

11%9%8%

14%

19%

Passengers to Antarctica 2014-15

USA/Canada Aus UK China Europe Other

Passenger ships:To make East Antarctica more feasible we need to attract more and larger vessels by uniquely promoting Tasmania as the ‘Gateway to Antarctica’More awareness, more demand, more competitive, more tourism spend

Hotel nights, restaurant, souvenirs and shopping, day tours and multi might packages, museums, art galleries…

Celebrate Hobarts unique Antarctica heritage - be proud of the link and promote it!

But it goes beyond this….Market Hobart and Tasmania as the ‘Gateway to Antarctica 'for people to visit standalone to learn more about Australia’s Antarctic history.

Hobart: the Gateway to Antarctica

‘Hobartica’Harnessing Hobart’s history &

futureas the Antarctica Hub