ONLINE VIDEO

By: Richard Clodfelter and Matt Reed

Online Video Industry

Video Sharing

Video Search

Video Commerce

Video Editing and Creation

Video Streaming

Sub-Industries

Video- YouTube

Music- Music Video

Social-Media- Facebook Incorporates YouTube

Media Advertising- Google Video Advertising

ONLINE VIDEOVEVO

VEVO

VEVO is a music video website. It is a joint venture between Sony Music Entertainment, Universal Music Group, and Abu Dhabi Media with EMI licensing its content to the group without taking an ownership stake.

The videos on VEVO are syndicated to YouTube, with Google and VEVO sharing the advertising revenue.

VEVO structured themselves after Hulu, instead using music videos rather than T.V. shows.

Like Hulu, VEVO content is very limited globally.

VEVO aims at attracting high-end advertisers

Non-optional Advertisements tend to bother viewers

Major Players

Yahoo Facebook Microsoft YouTube MTV Hulu

VEVO vs MTV

The companies have been working on a deal to syndicate videos

MTV is partnered with the Warner Music Group

VEVO plans on entering the television market to compete with MTV networks

MTV

Offers a wider of variety of options other than music video

Large portion of their revenues comes from television

Online Video

Background

Founded in Feb. 2005 by three former PayPal Employees

In November 2006, YouTube was purchased by Google Inc. in one of the most talked-about acquisitions to date.

YouTube allows people to easily upload and share video clips on www.YouTube.com and across the Internet through websites, mobile devices, blogs, and email.

YouTube is now the leader in online video and the ultimate destination to watch and share videos worldwide through an online Web experience.

Features Video embedding: Users can insert a YouTube video

into Facebook and MySpace, blogs, or other Web sites where anyone can watch them.

Public or private videos: Users can elect to broadcast their videos publicly or share them privately with friends and family upon upload.

Subscriptions: Users are able to keep track of their favorite users' new videos.

Record from Webcam: Users with a webcam and Flash software are able to instantly record video responses or normal videos onto the site rather than having to prerecord and then upload the video.

TestTube: This is an area where YouTube engineers and developers conduct alpha testing for new features in development. Users are encouraged to participate in the development process and are welcome to evaluate the feature.

Competitors

Hulu- TV Shows/Movies "Hulu"

Vevo- Music "Vevo“

MetaCafe- Music/Video/Entertainment "MetaCafe"

Domination in U.S.

Promoting and Advertising

Promote Your Content on YouTube

Advertise Next to YouTube Content

Resources for Advertising

Partnerships and Promoting

Conclusions

Technology Innovations: Staying On Top On July 21, 2009, users can now upload 3D videos.

Social Impact: Wide range of topics covered by YouTube has turned video sharing into one of the most important parts of Internet culture.

Market: The interface of the website is available with localized versions in 24 countries and a worldwide version.

Recommendations

VEVO dominates the online music video market

They are limited to this specialized area YouTube is the overall dominant force of

general online video