Convenience and proximity retailing in Russia:shoppers’ views and behaviourshim! international is talking to thousands of convenience shoppers all over the world, including in Russia, so that retailers and suppliers can understand how best to attract and retain them.

Convenience Shopping

in Russia

29%

of shoppers say c-stores now offer better value-for-money than 2-3 years ago

of shoppers say top-up shopping helps them

saving money

41%

of shoppers regularly 'top-up' shop

Shoppers top-up or ‘convenience shop’ 4.2 times a week in Russia (Global average is 2.6)

of shoppers are topping-up more than they did 3 years ago

of shoppers say c- stores in Russia offer a better range of

products now vs 2-3 years ago

93%

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© him! International research & consulting 2015

4.2

1/3

27%

of shoppers say top-up shopping helps them

save time

44%

The top priorities for shoppers who are 'convenience' shopping in Russia

#1 Good value for money

#2 Availability of the basics

#3 Good fresh offer

41%

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© him! International research & consulting 2015

Convenience Shopping

in Russia

of adult shoppers who

smoke

Shopper Missions – reasons for smaller grocery trips

Top up generally

To replace items shoppers have run out of

81%

62%

80%

of shoppers need to buy fresh fruit/veg

When on a top up mission…

of shoppers need to buy coffee/tea

86%of adult shoppers

who have bought alcohol in the last month

67%