You wouldn’t wash couture clothing with detergent so why care any less for your hair? Hair really is like fabric. It’s made up of dead cells that can’t be repaired. Traditional shampoos slowly damage the hair and wash the natural goodness away. Think of HIF Cleansing Conditioners as dry cleaning for your hair, only with water. In one simple, gentle step, HIF deep cleanses with cleansing fractions instead of common detergents while a long list of conditioning technologies, exotic oils, hyaluronic acid and precious rock extracts leave the hair in prime condition.

Free of sulphates & parabens.

hydration supportwith low-molecular HA

With a healthy and moisturised scalp, hair is able to better flourish. Rejuvenate hair’s natural moisture with HIF’s hydration support cleansing conditioner. With a low-molecular weight hyaluronic acid, moisture is delivered to the scalp to hydrate from the ground up and can sustainably target excessive scalp dryness and dandruff formation. Hair is able to grow thicker and fuller, with a scalp that is healthier and free of build-up. Deep conditioning actives help hydrate and strengthen hair at the roots, leaving hair feeling soft and supple.

Directions: Work into wet hair starting from the scalp working through to the ends.Leave on for 3 minutes. Add more water to assist with the disbursement of the product if needed. Rinse thoroughly.

cleansing coefficient

6

conditioning coefficient

8

activation time (min.)

3

foam level

low

suitable for use after colouring

yes

intensive detoxwith desert date bio-complex

After a night of extra hairspray and teasing, it’s good to give hair a detox. HIF’s intensive detox cleansing conditioner provides the scalp with superior cleansing while offering a strong cooling effect. A desert date bio-complex is included that is rich in iron content, helping combat hair loss and eliminate dirt and extra residue on the scalp. Deep conditioning actives help hydrate and strengthen hair at the roots, leaving hair feeling soft and supple.

Directions: Work into wet hair starting from the scalp working through to the ends.Leave on for 3 minutes. Add more water to assist with the disbursement of the product if needed. Rinse thoroughly.

cleansing coefficient

10

conditioning coefficient

5

activation time (min.)

3

foam level

high

suitable for use after colouring

after 1 week

colour supportwith bio-yeast

It’s pointless to spend fortunes colouring hair at the salon only to strip the colour at home. HIF’s colour support cleansing conditioner with bio-yeast is extra rich in nutrients which deep clean the hair with cleansing fractions rather than harsh detergents which are known to strip color. Deep conditioning actives help hydrate and strengthen hair at the roots, leaving hair feeling soft and supple. HIF’s colour support also protects natural hair colour from fading in the sun.

To be used every day after day 1 after colouring.

Directions: Work into wet hair starting from the scalp working through to the ends.Leave on for 3 minutes. Add more water to assist with the disbursement of the product if needed. Rinse thoroughly.

cleansing coefficient

5

conditioning coefficient

8

activation time (min.)

3

foam level

low

suitable for use after colouring

yes

volume supportwith pea bio-peptides

Provide strength and body to fine or combination hair with a boosting shampoo that adds volume and support. Rich in pea bio-peptides, HIF volume support helps encourage hair volume at the root through strengthening, moisturising and protecting the hair follicle.

Directions: Work into wet hair starting from the scalp working through to the ends.Leave on for 3 minutes. Add more water to assist with the disbursement of the product if needed. Rinse thoroughly.

cleansing coefficient

7

conditioning coefficient

5

activation time (min.)

3

foam level

high

suitable for use after colouring

after 1 week

straight hair supportwith versicolor mushroom

Keep hair’s naturally straight consistency with HIF’s straight hair support. Strengthened with versicolor mushroom that is high in iron content, hair loss is prevented and roots are strengthened starting at the root. This key ingredient encourages naturally thicker hair to grow, free of frizz allowing a mane which is beautifully straight and full shine.

Directions: Work into wet hair starting from the scalp working through to the ends.Leave on for 3 minutes. Add more water to assist with the disbursement of the product if needed. Rinse thoroughly.

cleansing coefficient

5

conditioning coefficient

9

activation time (min.)

3

foam level

high

suitable for use after colouring

after 3 days

curly hair supportwith tomato bio-ferment and enzymes

Retain hair’s natural curl with HIF curly hair support. Integrated with tomato bio-ferment rich in vitamins and minerals, HIF’s curly hair support nourishes the scalp and the hair follicle directly. Tomato enzymes help provide cysteine to the hair--the building block needed to form keratin which maintains the hair’s natural integrity.Deep conditioning actives help hydrate and strengthen hair at the roots, leaving hair feeling soft and supple.

Directions: Work into wet hair starting from the scalp working through to the ends.Leave on for 3 minutes. Add more water to assist with the disbursement of the product if needed. Rinse thoroughly.

cleansing coefficient

3

conditioning coefficient

8

activation time (min.)

3

foam level

high

suitable for use after colouring

after 3 days

anti-frizz supportwith hydrolized starch

Frizz occurs because hair isn’t properly nourished to begin with. HIF anti-frizz support is a cleansing conditioner which is gentle on your hair, yet formulated with high quality powerful anti-frizz nutrients. Hydrolized starch allows the hair to attract and retain moisture, so hair is more manageable. Deep conditioning agents help repair damaged hair and decrease flyaways and of course frizz.

Directions: Work into wet hair starting from the scalp working through to the ends.Leave on for 3 minutes. Add more water to assist with the disbursement of the product if needed. Rinse thoroughly.

cleansing coefficient

3

conditioning coefficient

9

activation time (min.)

3

foam level

low

suitable for use after colouring

after 3 days

growth supportwith high-strength copper peptide complex

Promote healthy hair growth with HIF’s growth support cleansing conditioner. With an high-strength copper peptide matrix, the scalp is stimulated to produce more collagen and elastin which in turn strengthens the hair follicle. Studies have shown that even the slightest exposure to copper derivatives is required for hair to grow. Hair is protected against damage and breakage, and has the ability to grow faster with well nourished scalp. Deep conditioning actives help hydrate and strengthen hair at the roots, leaving hair feeling soft and supple.

Directions: Work into wet hair starting from the scalp working through to the ends.Leave on for 3 minutes. Add more water to assist with the disbursement of the product if needed. Rinse thoroughly.

cleansing coefficient

7

conditioning coefficient

7

activation time (min.)

3

foam level

high

suitable for use after colouring

after 1 week

anti-aging supportwith indian kino tree bark

Increase hair density and strength with HIF’s anti-aging support cleansing conditioner. Fortified with indian kino tree bark, hair is protected at the bulb, and the normal cycle of hair growth is restored. Over continued use hair is brought back to its original elasticity and is protected from harmful radicals caused by the environment. Deep conditioning actives help hydrate and strengthen hair at the roots, leaving hair feeling soft and supple.

Directions: Work into wet hair starting from the scalp working through to the ends.Leave on for 3 minutes. Add more water to assist with the disbursement of the product if needed. Rinse thoroughly.

cleansing coefficient

3

conditioning coefficient

10

activation time (min.)

3

foam level

high

suitable for use after colouring

after 1 week

black hue supportwith black iron rock mineral

Give dark hair that extra shine and brilliance with HIF black hue support, with refractive colours deposited into the hair to give extra luminance. The formula is integrated with black iron rock minerals, which are famous for their effectiveness in restoring and improving the appearance of the hair. Deep conditioning actives help hydrate and strengthen hair at the roots, leaving hair feeling soft and supple.

Directions: Work into wet hair starting from the scalp working through to the ends.Leave on for 3 minutes. Add more water to assist with the disbursement of the product if needed. Rinse thoroughly.

cleansing coefficient

3

conditioning coefficient

8

activation time (min.)

3

foam level

low

suitable for use after colouring

yes

red hue supportwith iron rose crystal extract

Keep dyed or natural red hair looking flawless with HIF’s red hue support, with refractive colours deposited into the hair to give extra luminance. Iron rose crystal extract hydrates and supports the hair while restoring natural red colour and shine. Depth and dimension is instantly seen to red hues. Deep conditioning actives help hydrate and strengthen hair at the roots, leaving hair feeling soft and supple.

Directions: Work into wet hair starting from the scalp working through to the ends.Leave on for 3 minutes. Add more water to assist with the disbursement of the product if needed. Rinse thoroughly.

cleansing coefficient

3

conditioning coefficient

8

activation time (min.)

3

foam level

low

suitable for use after colouring

yes

brunette hue supportwith black walnut husk pigments

Designed for all brunette tones, HIF’s brunette support contains black walnut husk pigments which deliver color for a long-lasting, glossy brunette shine. This multi-faceted cleansing conditioner helps hair look thicker and richer, as color is preserved and rehydrated starting from the root. Refractive brunette hues are deposited into the hair to give extra luminance. Deep conditioning actives help hydrate and strengthen hair at the roots, leaving hair feeling soft and supple.

Directions: Work into wet hair starting from the scalp working through to the ends.Leave on for 3 minutes. Add more water to assist with the disbursement of the product if needed. Rinse thoroughly.

cleansing coefficient

3

conditioning coefficient

8

activation time (min.)

3

foam level

low

suitable for use after colouring

yes

blonde hue supportwith refractive diamond-derived prisms

Whether bottle blonde or natural blonde, lack of shine, flat hair and brassy tones are common problems of blonde beauties. Maintain blonde colors with HIF’s blonde hue support, which contains reflective diamond-derived prisms that create a natural brightness and reflect the light off blonde tones to show a perfect blonde everyone dreams of. Deep conditioning actives help hydrate and strengthen hair at the roots, leaving hair feeling soft and supple.

Directions: Work into wet hair starting from the scalp working through to the ends.Leave on for 3 minutes. Add more water to assist with the disbursement of the product if needed. Rinse thoroughly.

cleansing coefficient

5

conditioning coefficient

8

activation time (min.)

3

foam level

high

suitable for use after colouring

after 3 days

silver hue supportwith refractive metallic prisms

Make silver hair look brighter and feel healthier with HIF silver hue support. This formula is integrated with refractive metal prisms to combat any dullness and brassiness. Silver hair ultimately looks cleaner and more refreshed. Deep conditioning actives help hydrate and strengthen hair at the roots, leaving hair feeling soft and supple.

Directions: Work into wet hair starting from the scalp working through to the ends.Leave on for 3 minutes. Add more water to assist with the disbursement of the product if needed. Rinse thoroughly.

cleansing coefficient

5

conditioning coefficient

8

activation time (min.)

3

foam level

low

suitable for use after colouring

after 3 days

anti-brass supportwith purple carrot and refractive platinum

Meet the ultimate, ‘brass buster.’ It’s hard to get excited about new hair color when tone is slightly off! The intense hue of purple carrot allows gold/brassy tones to be cooled down, as purple is the opposite position on the color wheel. The refractive platinum allows hair to maintain shine throughout the process of cooling down the brassy hues. Deep conditioning actives help hydrate and strengthen hair at the roots, leaving hair feeling soft and supple.

Directions: Work into wet hair starting from the scalp working through to the ends.Leave on for 3 minutes. Add more water to assist with the disbursement of the product if needed. Rinse thoroughly.

cleansing coefficient

5

conditioning coefficient

6

activation time (min.)

3

foam level

low

suitable for use after colouring

after 3 days

press coverage

Made in Canada | hif.co

press coverage

press coverage

press coverage

press coverage

press coverage

press coverage

Everything we do is of exceptional quality. Today, quality is no longer defined by merely price points or distribution channels. Quality today means being authentic, being different, being functional, being beautiful and being sensibly priced, even to the wealthy. And we respect these principles. We choose to serve the educated, the curious and the intelligent who appreciate our dedication to this very genuine definition of quality.

We’re a humble and happy umbrella of good beauty brands. We’re founded on the principle of doing everything others don’t do and we are changing the world of beauty based on this principle.

We started trading in 2013. Now we own and operate more than 10 brands in the beauty world. Some of these brands have already become leaders in their focused categories while some are still waiting impatiently to be born. We started with 1 product in 1 market. We now have a growing portfolio of more than 50 products in more than 15 markets.

WWW.DECIEM.COM

Toronto517 Richmond St. E., Toronto, ON, Canada M5A 1R4

New Jersey722 Hudson Street, Unit One Hoboken, New Jersey 07030 USA

London6C Cottons Gardens London, United Kingdom E2 8DN

Nottingham1 Russell Place, Nottingham, United Kingdom NG1 5HJ

Made in Canada | hif.co

Nicola Kilner

Deputy CEO & Group Brands Director

e. nk@deciem.com

t. +44 (0)7896 462626