April 11, 1970

Chaux-de-Fond

2012 London

Differentiation Strategy

Co-Axial Escapement

Helium Escape Valve

Apollo 11

Competitors

1917: First Watch for Sight-Impaired

Positioning Map

Social Responsibilities

Planet Ocean

Legacy

First water resistant watch

Used in deepest freedive

ORBIS

Eyesight clinic

Print Advertisements

Brand Experience

Target Segment

Target Segment

Timeless Integrity

1. Continuing the pioneering and scientific role

2. Exclusive watch maker3. Increase awareness and

exposure

Thank you

The following will not be in the presentation

Logo

Watch Line

Seamaster Constellation Speedmaster DeVille

Extra Sensories

Brand Personification

Ocean

With Yann Arthus-Bertrand

“To the elite, brand Omega Watches is the luxury timepiece that provides superior precision and utility by using technological innovations.”

YouTube

Social Media Presence

Official Website Analysis