dayton brand presentation
DESCRIPTION
More about TRAVELHOSTTRANSCRIPT
of Greater Dayton/Springfield
People Shop.
People Dine.
People play.
These people have the time and the money to spend every
day of the year. 24/7/365
Who are these “PEOPLE?”
They are the traveler
They are the visitor
They are the hotel guest
and, THEY SPEND MONEY . . .
LOTS OF IT!
It’s about fun
Having a good time
Making sure they have stories to tell about their trip to Dayton/Springfield
Do they know where to find you?
Do you know how to find them?
“YES”
TRAVELHOST of
Dayton/Springfield
In over 100 Markets across America
TRAVELHOST isthe TRUSTED Brand
Serving Travelers for 42 Years
Questions?
How big is the travel market in Dayton/Springfield?
How does our travel market compare to others?
How does our brand work, where is our distribution and how does it help you find the traveler?
How do they find you? If you spend most of your money on local
advertising, do travelers offer a better return on your investment?
Comparing Travel Destinations
Source: forbestraveler.com
In Millions
33
1
2
3
4
Palm Springs Pensacola
Annual Travelers
3 Million
The number of travelers who come to Dayton/Springfield each year.
3 MillionRepresents the population of these cities:
Columbus, OH Milwaukee, WI Detroit, MI Indianapolis, IN
COMBINED
Source: city-data.com
Locals vs. Travelers
Travelers outnumber locals almost 2:1
100,000
600,000
1,100,000
1,600,000
2,100,000
2,600,000
Local Population1,600,000
Traveler Population3,000,000
Source:forbestraveler.com & census.gov
Why TRAVELERS are so important
Travelers are affluent, free-spending consumers who are in the market today.
Difficult to reach by traditional marketing channels.
They spend HUGE amounts of money.
TRAVELERS to Dayton/Springfield will spend
$2.6 Billion
a year.
Why TRAVELERS are so important
in Dayton/Springfield
Travelers spend $2.6 Billion a year which means:
$ 7,123,000 each day
$ 296,000 each hour
$ 4,900 each minute
They Spend Money Everywhere
Dining
Shopping
Entertainment
Attractions
Business Services
Golf
Real Estate
Personal services
Playing
Having Fun
One More Reason they are Important:
A PRE-QUALIFIED BUYER who has paid to come here.
The Authority in 100 + editions serving 150,000,000 travelers a year.
Seattle
Palm Springs
New Hampshire
Key West
We serve these travelers by connecting them with where to go, what to do and how to get there.
Introducing your business to them is my business
is made up of 100 editions serving 150 million travelers a year
Published since 1967 Owned by founder/publisher for 42+ years The most recognizable brand in the industry
For every moment of every day of every traveler’s experience
The Voice of the City
Dining
Shopping
Arts in Dayton/Springfield
Attractions & Entertainment
Golf
Editorial Content
A Closer Look…
Comprehensive Listings and Calendars of Events
A Closer Look…
Complete Guide to area
A Closer Look…
Mapslisting areas, attractions, hotels, advertisers
A Closer Look…
In Room Distribution
5488 copies in room andReplenished DAILY
• 56 Hotel, motel & resort properties
• Readership of 15X
• Audited circulation5,488
82,320
The Power of
The “MAGIC” of In-Room Distribution
Local Consumersvs.
Traveling Consumers
Targeted Circulation
5,488 Rooms within 20 Miles!
Brand Association
Brand Association
Brand Association
The TRAVELHOST Brand . . . A Family of Solutions
TRAVELHOST Brand Equity Across America
• 100 + Editions
• 42 + Years of Growth and Success
• 150 Million Readers per Year
TRAVELHOST
A Brand with a Purpose
• Serving the Traveler
• Creating Great Experiences
• Connecting Local Businesses to Millions of Travelers
• A Voice for All that is Great about Our City
TRAVELHOST
Serve the Traveler
Inspire Great Experiences
Provide Lifelong Memories
TRAVELHOST of
Greater Dayton/Springfiel
d
End of Brand Presentation
COMING SOON. . .
Your ad/listing will have a code number to enable a traveler to access your information directly via their smartphone, iphone, or the web.
Type this code number in for easy access to information. Or go directly there with www.travelhost.com/15571.
WE’RE HERE TO PARTNER WITH YOU!
Restaurant Advertisers can place their menus in our hotel services binders!
Events like this and our upcoming
family bowling party can be held at YOUR
venue and coordinated
by us!
Your coupon can go into
our newsletter to be seen by hotel staff &
advertisers!
You might even be seen on our FACEBOOK page!