jk brand presentation

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Sun Holding & Jimmy Key Brand Presentation

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Page 1: JK Brand Presentation
Page 2: JK Brand Presentation

SUN GROUP OF

COMPANIES

Page 3: JK Brand Presentation

Ekoten Fabrics which is among the biggest 500 industrial corporations (ISO 500) declared by Istanbul Chamber of Industry every year in Istanbul ; is the biggest and the most prestigious knitted fabric manufacturer in

Turkey and in Europe and Turkey’s biggest knitwear fabric exporter.

Page 4: JK Brand Presentation

Ekoten is one of the important suppliers of leading brands in the world such as M&S, NEXT, BENETTON, MIROGLIO, DECATHLON; and the company continuously invests in human in order for product development and for increasing the quality and efficiency.

Benefiting from its wide range of production and R&D activities, Ekoten is continuously developing new collections and fabrics for fashion. Additionally, it is continuously making renovations about technical textiles and performance fabrics. The company has grouped these products under 6 categories as Standard, Fashion, Sportswear, Active, Medical and Work wear.

Page 5: JK Brand Presentation

Along with Ekoten; Sun Tekstile which manufactures casual and sports outwear from knitted and woven fabrics, is also a part of Sun Group Companies. Sun Tekstile, is a fully integrated ready wear production company with its cutting/trimming, piece print, embroidery facilities and sewing modules set up in line with lean and agile production principles, using the latest technology.

Page 6: JK Brand Presentation

Sun Tekstile works with a modular structure both at production and management levels; and has a monthly capacity of 500.000 pieces.

Page 7: JK Brand Presentation

Furthermore, Sun Tekstile sets out to create its own brand in 1997 and the first collection it created was the Jimmy Key collection. Jimmy Key, which meets its customers through 25 five stores in Turkey and at 70 shop in shops both at home and abroad, is trying to offer a diversification in young wear right for the life style of its target customers with its products and accessories.

THE BRAND STORY

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LIFE IS MY PLAYGROUND!

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TARGET CONSUMERSAs Jimmy Key we are targeting consumers in age between 20 to 35, who are starting their career with a willing to look cool but fashionable by a casual and city line trend.

Page 10: JK Brand Presentation

OUR STRENGTH

With our strong and wide collection we are grouping individuals according their life styles.Jimmy Key has two main collections. Spring & Summer and Fall & Winter. Besides we are also supplying our sales point with injection within the seasons according the demand of our consumers.

Page 11: JK Brand Presentation

Jimmy Key became a desired brand with 25 Stores and about 70 points. Growing rapidly, we also started our Ukraine business with our own Showroom, Warehouse and Stores in Kiev.

FIRST STEPS ABROAD

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Jimmy Key got a big interest in the Kiev Fashion Fair with its trendy collection in September 2010.

JIMMY KEY KIEV FASHION SHOW

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Jimmy Key also takes the advantage of making slight ammendmends in it’s international and trendy collection for its foreign customers according their local taste.

GLOCAL ( GLOBAL BUT LOCAL)

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With Our Strong IT infrastructure, we also are hosting our B2C & B2B sites to serve our Consumers & Retails effectively.

ON THE NET B2B & B2C

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We are also reaching our consumers through the websites.

ON THE WEB

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ON THE PRESS

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AS SPONSOR

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JIMMY KEY SHOPS

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COMING SOON!!!

Jimmy Key Men is

coming back with Spring &

Summer 2011

Collection.

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THANK YOU!