Brand presentation

Chennai

12th July, 2010

CONFIDENTIAL

WHAT IS RUPEEZONE?

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• RupeeZone is a distribution platform which showcases financial services and products from some of the most prominent players in the industry. Offerings include

– Loans (Home loans, LAP, car loans, personal loans and business loans )

– Insurance (General and Life)

– Credit cards

– Pre-owned cars and

– Time share packages

• RupeeZone will be present on the web through www.rupeezone.in (under testing now)

• Initially, RupeeZone will be operational in Chennai, Bangalore, Hyderabad and Coimbatore

Unlike other online portals, RupeeZone will be backed by a well-established fulfillment engine - TSM’s large FOS/tele-calling infrastructure

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HOW IS WWW.RUPEEZONE.IN DIFFERENT?

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• RupeeZone.in is designed to trigger a response from the customer by

– Emphasizing on the fulfillment capability of the portal

o By clearly communicating the comfort of a single point of contact

o By stressing on the convenience of end-to-end doorstep service

– Providing practical, accurate and extensive information and

– Prominently displaying information which enhances the credibility of the portal

• RupeeZone.in is designed using a customer-centric approach based on

– Customer insights developed over 23 years of financial services distribution and

– A detailed study about customer expectations from such a website

• RupeeZone.in will be promoted online through a comprehensive internet marketing plan which includes SEO, SEM, banner advertising and social media marketing

RupeeZone.in will not be just a price comparison engine aimed at capturing leads. It will provide relevant information to guide the customer and fulfill the requirement once the choice is made

OFFLINE PROMOTION AND SUPPORT

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• RupeeZone.in will be promoted and supported offline through

– Kiosks embedded in locations frequented by the target segment

o IT Parks & Office complexes

o Malls & Shopping destinations

o Residential apartments and weekend retreats

– RupeeZone executives conducting campaigns at high traffic locations

– Snail mail, e-mail and SMS campaigns targeting TSM’s existing customer base

– Outbound call center executives contacting TSM’s existing customers and

– An in bound customer helpline, across the 4 cities serviced

• Targeted promotion plans can be created for specific products and principals, and executed on both online and offline channels

• All channels are integrated by a CRM backbone to provide an integrated customer experience to all customers

Leads from all channels will be fulfilled by TSM’s highly experienced and trained team4

PEOPLE BEHIND RUPEEZONE

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• RupeeZone is backed by T S Mahalingam & Sons, who

– Pioneered the pre-owned cars business in India in 1935

– Pioneered third party distribution of financial products in India in 1989

• TSM Financial Services Private Limited

– Is the biggest DSA in South India by a fair distance, across all loan products

– Has co-ordinated more than 200,000 loans till date and has a huge loyal customer base, who keep coming back

– Has significant knowledge of and presence in the motor and real estate space

– Has tie-ups with some of the best banks/ financial institutions in the market

All offline activities and fulfillment will be handled by the highly experienced 500+ strong workforce of TSM Financial Services Private Limited

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IMPLEMENTATION PARTNERS

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• Website designed by Rage Communications

• Internet marketing strategized and implemented by Interactive Avenues

• Branding and promotion elements designed by Design For Change

• CRM Solution provided by PK4 Technologies

• Program design and implementation coordination by MXV Consulting

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A SNEAK PEEK INTO THE HOME PAGE OF WWW.RUPEEZONE.IN

THE RUPEEZONE CONCEPT STORE

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THE RUPEEZONE CONCEPT STORE

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RUPEEZONE KIOSKS

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RUPEEZONE UMBRELLAS

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END OF DOCUMENT