HELLO, WE’RE

WHAT IS CAPTIFY’S

SEARCH RETARGETING?

HOW IT WORKS

01. Users search online

02. Data is collected and processed

03. Audience is created using Captify’s proprietary semantic matching engine

04. Users are targeted at the right time/right place with an ad relevant to their search(es)

05. Users enter the conversion funnel and convert

SINGLE GE

AR _

SINGLE GE

AR BIKE

SINGLE GE

AR ROAD

BIKE

CAPTIFY’S SEARCH RETARGETING SERVES DISPLAY ADVERTISING TO USERS

AT SCALE BY FOCUSING ON SEARCH DATA AS THE KEY INDICATOR OF INTENT.

SEARCH RETARGETING COMBINES ACCURACY OF SEARCH WITH IMPACT & SCALE OF DISPLAY

HOW IT WORKS

HOW IT WORKS

AWARENESS

PURCHASE

INTEREST

INTENT

PROSPECTORS

SEARCH RETARGETING

SEARCH

SITE RETARGETERS

BRAND

DIRECT RESPONSE

SEARCHRETARGETING CASTS A WIDER NET

IT WORKS AT ALL STAGES OF THE FUNNEL

HOW IT WORKS

COMPETITOR/BRANDCOMPARISONS

TOP GEAR SERIES 11

CAR REVIEW

SELL CAR AUTOTRADER

COMPARETHEMARKET

CAR SHOWROOMS IN CHELSEA

COMPARE CAR PRICES

CAR FINANCE DEALS

SPECIFIC BRAND, PRICE, LOCATION

CAR TYPE/SHAPE

NEW CA_

NEW CARS

NEW CAR PLAN

HOW DOES CAPTIFY’S

TECHNOLOGY WORK?

ACTIVE DATANETWORK01 SEMANTIC TECHNOLOGY02 DECISIONING ENGINE03

TECHNOLOGY

LOG DATA

ALGORITHMIC EXPANSION

TECHNOLOGY

FLOW

ACTIVE DATANETWORK

2ND TIER SEARCH ENGINES

E-COMMERCE SITES

PRICE COMPARISON SITES

REFERRALS

BILLIONS OFSEARCH KEYWORDSPER MONTH

EXCLUSIVE 1ST PARTY DATA NETWORK

DIVERSITY OF SOURCES MEANS DIVERSITY OF DATA

SEARCH TERMS COMING FROM 200+

DIFFERENT COUNTRIES

2ND TIER SEARCH ENGINES

NETWORK COVERING ALL VERTICALS

TECHNOLOGY

ACTIVE DATANETWORK01SEMANTIC TECHNOLOGY02DECISIONING ENGINE03

TECHNOLOGY

ACTIVE DATANETWORK01SEMANTIC TECHNOLOGY02DECISIONING ENGINE03

MATCH TYPE(EXACT, BROAD, CONTAINS)

SIMILARITIES

CONTRADICTIONS

AMBIGUITIES

ENTAILMENT

STEMMING

ENTRY NORMALIZATION

NEGATIVE PHRASES

SYNONYM MATCHING

NON-INTUITIVE ASSOCIATED KEYWORD CLUSTERS

MULTI-LINGUAL COMPUTATION

MISSPELLINGS

UNDERSTANDING USER INTENT THROUGH SEARCH KEYWORDS

EXPANSIVE KEYWORD TARGETING CONSIDERING:

AUDIENCE HQ

PROPRIETARY SEMANTIC TOOLS

KEYWORD PERMUTATIONS

GENERATOR

MULTI CATEGORY INDEX &

DICTIONARYTHESAURUS

KEYWORD MANAGER

ROOTING & GROUPING

TECHNOLOGY

ACTIVE DATANETWORK01SEMANTIC TECHNOLOGY02DECISIONING ENGINE03

ACCESS TO 66 BILLION IMPRESSIONS PER MONTH

FAST MATCHING ALGORITHMS PROCESS

55 MILLION CALCULATIONS PER SECOND

SINGLE GEAR _

SINGLE GEAR BIKE

SINGLE GEAR ROAD BIKE

SEARCH RECENCYFREQUENCYINVENTORY TYPE

WHITE LIST / BLACK LISTPAGE CONTEXT

LOCATION AT POSTCODE LEVEL

PROGRAMMATIC DIRECTCREATIVE A/B TESTING

PREMIUM PUBLISHERSEXCHANGES

PMPS

KEY DATA PARAMETERS & CONTROLS

01. ACTIVE DATA

NETWORK

02. SEMANTIC

TECHNOLOGY

04. SERVE AD

03. DECISIONING ENGINE

COMBINING SEMANTIC AUDIENCE MATCHING WITH MEDIA BUYING SCALE & OPTIMISATION 

FLOW_

FLOWER DELIVERY

FLOWERS FOR HOME7 MINCONSIDERATION TIME

TECHNOLOGY

HOLID_

HOLIDAY FOR TWO

HOLIDAY BEACH3 WEEKSCONSIDERATION TIME

21

TECHNOLOGY

FERRA_

FERRARI

FERRARI RED

NO INTENTTO PURCHASE

TECHNOLOGY

OPTIMISATION & SCALING

BABY I L L COL ICA DEAL COL IC PREVENTION COLIC TREATMENT BABY UNWELL COL ICA OFFER COL IC CONDIT ION   COL IC MEDICATION BABY CRYING COL ICA BUY COL IC

SYMPTOMS   COL IC GRANULES   BABY RESTLESS COL ICA PURCHASE COL IC CURE COL IC GRIPE WATER BABY INDIGESTION COL ICA ORDER COL IC S IGNS COLIC TABLETSGRIPE COLICA REV IEW COLIC REL IEF COL IC

DROPS BABY I L L COL ICA DEAL COL IC PREVENTION COLIC TREATMENT BABY UNWELL

COL ICA OFFER COL IC CONDIT ION   COL IC MEDICATION BABY CRYING COLICA BUY

COLIC SYMPTOMS   COL IC GRANULES  

VIDER CHANGE TV PROVIDER NEW TV PROVIDER LOCAL  COUNCIL TAX SETUP COUNCIL TAX GET COUNCIL TAX CHANGE COUNCIL

TAX NEW COUNCIL TAX LOCAL   INTERNET SETUP INTERNET GET INTERNET CHANGE INTERNET NEW INTERNET LOCAL   WATER

SETUP WATER GET WATER CHANGE WATER NEW WATER LOCAL   GAS SETUP GAS GET GAS CHANGE GAS NEW GAS LOCAL   ELECTR ICITY SETUP ELECTR ICITY GET ELECTRICITY CHANGE ELECTR ICITY NEW ELECTR ICITY

LOCAL   ADDRESS SETUP ADDRESS GET ADDRESS CHANGE ADDRESS NEW ADDRESS

LOCAL   POST CODE SETUP POST CODE GET POST CODE CHANGE POST CODE

NON-INTUITIVEKEYWORDCONNECTIONSUSING THE DIVERSITY OF OUR SOURCE DATA AND OUR EXTENSIVE CAMPAIGN KNOWLEDGE, WE HAVE A UNIQUE ABILITY TO IDENTIFY NON INTUITIVE KEYWORDS AND ASSOCIATED KEY-WORD CLUSTERS.

OPTIMISATION

CAR

FAMILY SPECIF ICAT ION COMPARISON LUXURY PERFORMANCE CENTRE CENTRE CAR SALOON LUXURY CAR

I LY CAR COMPARE OFFER PREMIUMCESSORIES BUY EXCLUSIVE RANGE HASHTAG COMPARE FAMILY SPECIF ICAT ION COMPARISON LUXURY PERFORMANCE CENTRE SALOON CAR HATCHBACK LUXURY CARFAMILY CAR COMPARE OFFER PREMIUM ACCESSORIES BUY EXCLUSIVE RANGE TAG COMPARE FAMILY SPECIFICATION

COMPARISON LUXURY PERFORMANCECENTRE SALOON CAR HATCHBACKCALCULATOR LONDON ROLES CAREERS

LONDON NEW JOB JOB HUNT JOB SEARCH SALARY CALCULATOR LONDON ROLESCAREERS LONDON NEW JOB JOB HUNT

JOB SEARCH SALARY CALCULATOR LONDON ROLES CAREERS LONDON NEW JOB JOB

HUNT JOB SEARCH SALARY CALCULATOR LONDON ROLES CAREERS LONDON NEW

JOB HUNT JOB SEARCH SALARY CALCULATOR LONDON ROLES CAREERS LONDON NEW JOB JOB HUNT JOB SEARCH

SALARY CALCULATOR LONDON ROLES CAREERS LONDON NEW JOB JOB HUNTSEARCH SALARY CALCULATOR LONDON

WE ARE THE LARGEST SEARCH RETARGETERIN EUROPE

FOUNDED IN 2011

WE ARE

VC BACKEDPROCESSING BILLIONS OFSEARCH KEYWORDS

A MONTH

1000s OF THE WORLD’S

LARGEST BRANDS ACROSS ALL VERTICALS

WHO ARE CAPTIFY?

OFFICES IN

LONDON HAMBURG AND KIEV

THANK YOUANY QUESTIONS?