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HELLO, WE’RE
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WHAT IS CAPTIFY’S
SEARCH RETARGETING?
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HOW IT WORKS
01. Users search online
02. Data is collected and processed
03. Audience is created using Captify’s proprietary semantic matching engine
04. Users are targeted at the right time/right place with an ad relevant to their search(es)
05. Users enter the conversion funnel and convert
SINGLE GE
AR _
SINGLE GE
AR BIKE
SINGLE GE
AR ROAD
BIKE
CAPTIFY’S SEARCH RETARGETING SERVES DISPLAY ADVERTISING TO USERS
AT SCALE BY FOCUSING ON SEARCH DATA AS THE KEY INDICATOR OF INTENT.
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SEARCH RETARGETING COMBINES ACCURACY OF SEARCH WITH IMPACT & SCALE OF DISPLAY
HOW IT WORKS
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HOW IT WORKS
AWARENESS
PURCHASE
INTEREST
INTENT
PROSPECTORS
SEARCH RETARGETING
SEARCH
SITE RETARGETERS
BRAND
DIRECT RESPONSE
SEARCHRETARGETING CASTS A WIDER NET
IT WORKS AT ALL STAGES OF THE FUNNEL
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HOW IT WORKS
COMPETITOR/BRANDCOMPARISONS
TOP GEAR SERIES 11
CAR REVIEW
SELL CAR AUTOTRADER
COMPARETHEMARKET
CAR SHOWROOMS IN CHELSEA
COMPARE CAR PRICES
CAR FINANCE DEALS
SPECIFIC BRAND, PRICE, LOCATION
CAR TYPE/SHAPE
NEW CA_
NEW CARS
NEW CAR PLAN
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HOW DOES CAPTIFY’S
TECHNOLOGY WORK?
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ACTIVE DATANETWORK01 SEMANTIC TECHNOLOGY02 DECISIONING ENGINE03
TECHNOLOGY
LOG DATA
ALGORITHMIC EXPANSION
TECHNOLOGY
FLOW
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ACTIVE DATANETWORK
2ND TIER SEARCH ENGINES
E-COMMERCE SITES
PRICE COMPARISON SITES
REFERRALS
BILLIONS OFSEARCH KEYWORDSPER MONTH
EXCLUSIVE 1ST PARTY DATA NETWORK
DIVERSITY OF SOURCES MEANS DIVERSITY OF DATA
SEARCH TERMS COMING FROM 200+
DIFFERENT COUNTRIES
2ND TIER SEARCH ENGINES
NETWORK COVERING ALL VERTICALS
TECHNOLOGY
ACTIVE DATANETWORK01SEMANTIC TECHNOLOGY02DECISIONING ENGINE03
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TECHNOLOGY
ACTIVE DATANETWORK01SEMANTIC TECHNOLOGY02DECISIONING ENGINE03
MATCH TYPE(EXACT, BROAD, CONTAINS)
SIMILARITIES
CONTRADICTIONS
AMBIGUITIES
ENTAILMENT
STEMMING
ENTRY NORMALIZATION
NEGATIVE PHRASES
SYNONYM MATCHING
NON-INTUITIVE ASSOCIATED KEYWORD CLUSTERS
MULTI-LINGUAL COMPUTATION
MISSPELLINGS
UNDERSTANDING USER INTENT THROUGH SEARCH KEYWORDS
EXPANSIVE KEYWORD TARGETING CONSIDERING:
AUDIENCE HQ
PROPRIETARY SEMANTIC TOOLS
KEYWORD PERMUTATIONS
GENERATOR
MULTI CATEGORY INDEX &
DICTIONARYTHESAURUS
KEYWORD MANAGER
ROOTING & GROUPING
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TECHNOLOGY
ACTIVE DATANETWORK01SEMANTIC TECHNOLOGY02DECISIONING ENGINE03
ACCESS TO 66 BILLION IMPRESSIONS PER MONTH
FAST MATCHING ALGORITHMS PROCESS
55 MILLION CALCULATIONS PER SECOND
SINGLE GEAR _
SINGLE GEAR BIKE
SINGLE GEAR ROAD BIKE
SEARCH RECENCYFREQUENCYINVENTORY TYPE
WHITE LIST / BLACK LISTPAGE CONTEXT
LOCATION AT POSTCODE LEVEL
PROGRAMMATIC DIRECTCREATIVE A/B TESTING
PREMIUM PUBLISHERSEXCHANGES
PMPS
KEY DATA PARAMETERS & CONTROLS
01. ACTIVE DATA
NETWORK
02. SEMANTIC
TECHNOLOGY
04. SERVE AD
03. DECISIONING ENGINE
COMBINING SEMANTIC AUDIENCE MATCHING WITH MEDIA BUYING SCALE & OPTIMISATION
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FLOW_
FLOWER DELIVERY
FLOWERS FOR HOME7 MINCONSIDERATION TIME
TECHNOLOGY
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HOLID_
HOLIDAY FOR TWO
HOLIDAY BEACH3 WEEKSCONSIDERATION TIME
21
TECHNOLOGY
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FERRA_
FERRARI
FERRARI RED
NO INTENTTO PURCHASE
TECHNOLOGY
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OPTIMISATION & SCALING
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BABY I L L COL ICA DEAL COL IC PREVENTION COLIC TREATMENT BABY UNWELL COL ICA OFFER COL IC CONDIT ION COL IC MEDICATION BABY CRYING COL ICA BUY COL IC
SYMPTOMS COL IC GRANULES BABY RESTLESS COL ICA PURCHASE COL IC CURE COL IC GRIPE WATER BABY INDIGESTION COL ICA ORDER COL IC S IGNS COLIC TABLETSGRIPE COLICA REV IEW COLIC REL IEF COL IC
DROPS BABY I L L COL ICA DEAL COL IC PREVENTION COLIC TREATMENT BABY UNWELL
COL ICA OFFER COL IC CONDIT ION COL IC MEDICATION BABY CRYING COLICA BUY
COLIC SYMPTOMS COL IC GRANULES
VIDER CHANGE TV PROVIDER NEW TV PROVIDER LOCAL COUNCIL TAX SETUP COUNCIL TAX GET COUNCIL TAX CHANGE COUNCIL
TAX NEW COUNCIL TAX LOCAL INTERNET SETUP INTERNET GET INTERNET CHANGE INTERNET NEW INTERNET LOCAL WATER
SETUP WATER GET WATER CHANGE WATER NEW WATER LOCAL GAS SETUP GAS GET GAS CHANGE GAS NEW GAS LOCAL ELECTR ICITY SETUP ELECTR ICITY GET ELECTRICITY CHANGE ELECTR ICITY NEW ELECTR ICITY
LOCAL ADDRESS SETUP ADDRESS GET ADDRESS CHANGE ADDRESS NEW ADDRESS
LOCAL POST CODE SETUP POST CODE GET POST CODE CHANGE POST CODE
NON-INTUITIVEKEYWORDCONNECTIONSUSING THE DIVERSITY OF OUR SOURCE DATA AND OUR EXTENSIVE CAMPAIGN KNOWLEDGE, WE HAVE A UNIQUE ABILITY TO IDENTIFY NON INTUITIVE KEYWORDS AND ASSOCIATED KEY-WORD CLUSTERS.
OPTIMISATION
CAR
FAMILY SPECIF ICAT ION COMPARISON LUXURY PERFORMANCE CENTRE CENTRE CAR SALOON LUXURY CAR
I LY CAR COMPARE OFFER PREMIUMCESSORIES BUY EXCLUSIVE RANGE HASHTAG COMPARE FAMILY SPECIF ICAT ION COMPARISON LUXURY PERFORMANCE CENTRE SALOON CAR HATCHBACK LUXURY CARFAMILY CAR COMPARE OFFER PREMIUM ACCESSORIES BUY EXCLUSIVE RANGE TAG COMPARE FAMILY SPECIFICATION
COMPARISON LUXURY PERFORMANCECENTRE SALOON CAR HATCHBACKCALCULATOR LONDON ROLES CAREERS
LONDON NEW JOB JOB HUNT JOB SEARCH SALARY CALCULATOR LONDON ROLESCAREERS LONDON NEW JOB JOB HUNT
JOB SEARCH SALARY CALCULATOR LONDON ROLES CAREERS LONDON NEW JOB JOB
HUNT JOB SEARCH SALARY CALCULATOR LONDON ROLES CAREERS LONDON NEW
JOB HUNT JOB SEARCH SALARY CALCULATOR LONDON ROLES CAREERS LONDON NEW JOB JOB HUNT JOB SEARCH
SALARY CALCULATOR LONDON ROLES CAREERS LONDON NEW JOB JOB HUNTSEARCH SALARY CALCULATOR LONDON
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WE ARE THE LARGEST SEARCH RETARGETERIN EUROPE
FOUNDED IN 2011
WE ARE
VC BACKEDPROCESSING BILLIONS OFSEARCH KEYWORDS
A MONTH
1000s OF THE WORLD’S
LARGEST BRANDS ACROSS ALL VERTICALS
WHO ARE CAPTIFY?
OFFICES IN
LONDON HAMBURG AND KIEV
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THANK YOUANY QUESTIONS?