guy hanson exacttarget connections london november 2012 - the future of deliverability
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![Page 1: Guy Hanson ExactTarget Connections London November 2012 - The Future of Deliverability](https://reader038.vdocuments.site/reader038/viewer/2022110306/554ce934b4c90513118b467e/html5/thumbnails/1.jpg)
The Future of Deliverability – Email Intelligence
Guy HansonDirector, Response Consulting, EMEA
The Global Leader in Email Intelligence
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The Global Leader in Email Intelligence
Our solutions maximise the performance and accountability of email while protecting users from spam and other abuse.
Over a Decade of Email Expertise
Proven Data Infrastructure
Delivering Measurable ROI to thousands of customers worldwide
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Why do my good emails get blocked?
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ISPs use your sender reputation to make filtering
decisions. A poor reputation means, your email will get blocked.
Email Filtering Decisions
Risk
Yes
No
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IP Address Permanenc
e
Spam Complaints
Unknown Users
Infrastructure
Spam Traps
Subscriber Engagemen
t
Source: Return Path Senderscore Benchmark Report June 2012
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Impact of Reputational Factors
Your reputation scores impacts your deliverability
IPs with a score of 81-90 are enjoying an average 92% IPR
IPs with a score of 71-80 only achieve an average 68% IPR
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The Increasing Importance of Engagement
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A Sea-Change in Thinking
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The Email Intelligence DashboardThe Email Intelligence Dashboard
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Subscriber Engagement in Action
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Inbox Placement & Read Rates
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Subscriber Behaviour
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What to Look Out For Next!
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Crystal Ball Gazing for 2013
Mobile now the dominant platform
4G provides more content options
Location-based targeting
Greater awareness of brand protection
Big data intelligence
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Guy HansonDirector, Response Consulting, EMEA
• [email protected]• www.returnpath.com• uk.linkedin.com/in/guyhanson• @GuyHanson, @ReturnPath
The Global Leader in Email Intelligence