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Introduction to ExactTarget Marketing Tool

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Research results

• "68% of marketers believe email is core to their business.“

• "86% of marketers believe social efforts provide ROI.“

• "Mobile is driving a second Internet revolution that's even more profound that the first one."

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Main features:

EmailMobileSocialAdsWebMarketing AutomationData & AnalyticsPlatform

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Integrations

• Web Analytics Connector• ExactTarget for Oracle CRM On-Demand

Integration• ExactTarget for Microsoft Dynamics CRM 4.0• ExactTarget Salesforce Integration v5• ExactTarget for Adobe Genesis• ExactTarget and Webtrends Behavioral

Remarketing Integration

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Internal project idea

Workflow RulesAccount

Opportunity

Lead

ExactTarget

Sending emails

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Advantages

• Sending emails automation• This feature is not available from competitors • Easy to use

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Thank you for your attention