grow your business in digital world final

By: Kimthong HAK

Tel: 078 555 750 | 086 789 747 | Email: [email protected]

Bu

sin

ess

Work

shop

Business

Consultant to

SMEs



What to expect?

Growing your Business in Digital

World is about Digital Marketing


PromotionThe

of A Product

A Service

Or A Brand

On Electronic

Device

It is the combination of Marketing Skills and Technological skills


Overview


Is it the responsibility of IT technician?


Why is Digital Marketing is so Trendy?


Does Your Business Need Digital Marketing?


Who is Your Target Customer?


Source: geeksincambodia.com

Is it effective in Cambodia?

1/3Of population has access to internet

Compared to 6000 Users back in 2000


414%Active online user increase by

(3.8million people)

Is it effective in Cambodia?

Source: geeksincambodia.comTel: 078 555 750 | 086 789 747 | Email: [email protected]

Content for Today

• Social Media• Email Marketing

• Website & Blog

• SEM & SEO

• SMS Marketing


• Reach Large Audience

• Target the right audience

• Cost effective

• High return on investment

• Scale business very fast

• Direct interaction with customers

Why Facebook?


3.4-3.7 mUsers

Why Facebook?


>3 hoursPer Day

Why Facebook?

60% of Facebook users spend


45%Check Facebook Just after they wake up

Why Facebook?


The Power of Facebook


How to effectively use Facebook?


Determined your goals

Conduct social audit

Develop content strategy

Monitor and Track

Analytics

Adjust accordingly

Social Media Strategy in 5 Steps


“Having no plan is like running around like a

headless chicken”


Know Your Objective

- Drive Your In-Store Sale?

- Increase Online Sale?

- Launching a new

product?

- Building awareness?

- Promote something?

- Driving Traffic?

- Collecting information?


Know Your Audience- Who is your audience?

- What do they like?

- What time or day work

best?

- What are your strength

and weaknesses?


Build Your Audience


Make Sure Your Page is Properly Filled

- Make it easy to search?

- Fill all the necessary information

(Phone, contact information, website

etc.,)?

- Any other information that will help

people to understand your business


Invite Your Contacts to Like Your Page

- Invite your friends to like page

- Ask your friends to invite your friends

- Ask your friends to give positive

reviews to your page


Incorporate Facebook into your online and offline

- Put it on your website

- Put it in your store, on your flyers,

name card, email signature, etc.


Create Value

- Give people some values

- Design your post base on

your audiences’ behavior.

But don’t forget to keep

it align to your goal and

vision.


Focus on Valuable Content, not just Lead Generation


Content is King

How do you feel if the page you see is only talking about

what they sell?


Think about Ads on TV! Are you watching it, or skip it?


Why good content generate more leads?

- Will generate more likes, comments,

shares

- Which means more visibility on news

feed

- Which means increase exposure for

more leads

- And you need leads to get customers.


Your Team Activities


Tips for Better Result


• Use Facebook Insight to Help you know more about your Audience


What can we know from Facebook Insight?


People


Post- From the data, we know when our

fan stay online

- We can schedule our post to reach

more people.


Post- Design and create post base on

the previous experience

- Focus to create post type that

reach more audience


Visuals and Videos are more engaging and have higher

performance


For Visual, you have only 3s or less to

catch someone’s eyes.


Use Gamification to increase interactive, and get more reach.


Spy on your competitors


Monitor the performance, and make adjustment when necessary


Social mean interaction, it is a

place where you can directly connect with your customers, get

feed back. So be responsive, and be

positive all the time.


Always be nice to your customers, even they

complaint


Maximizing Customer

Acquisition with Facebook Ads


Facebook Ads- Facebook is evolving to become

more of a paid marketing

platform

- Before organically you can reach

more than 20%, but now less than

1%

- Facebook prioritizes only about

300 news feed stories to get notice


More Likes means good?

Boost Post or Page?


When Boost any post or page:

- Set Target Audience- Age, Gender, Location, Interests


Ads Creative

- For video type ads when

boost page.


Define your objective of the promotion and use Facebook Ads manager

(Power Editor) for advanced ads.


From Ads manager, you can perform A/B Test, Test out your content without having the

post on your timeline


Is that all for Social Media Marketing?

- Keep learning, monitoring, and set

a goal metric to measure success.


4 Things You Need to Know about Facebook

Marketing in 2016

#1: Algorithm Changes

#2 Declining in Organic Reach

#3 Pay to Play

#4 The Rise of The Video


Don’t Believe in overnight Success


Any other great social media channel in

Cambodia?


How about for foreigners?


Promotional in Nature…

Sign up

for an

Event

Make a

purchase

Special

offer Newsletter

And

More…


Do you have contact list information?


Tool for Email Marketing

- Easy to use

- Can measure performance

- Avoiding your mails go to

spam box


Tel: 078 555 750 | 086 789 747 | Email: [email protected]: 078 555 750 | 086 789 747 | Email: [email protected]


Mostly only service

Industry use it in

Cambodia


Website & Blog


-Responsive?

-User friendly?

-SEO friendly?


-Responsive?

-User friendly?

-SEO friendly?

Do you use analytical tool to track your

website performance?


SEO & SEM


SEM Channels


A Typical SEM on Google


Google Display Networks

Youtube, Gmail, Google Plus,

Blogspot, Blogs, Medias,

Websites, Google Partners…


Advertise with Google Display Network


•A Typical advertisement on GDN (Phnom Penh Post Website)


SMS Marketing


•Famous Among Mobile Operators, MFI, ecommerce, etc.

•Starting from 2.5c/SMS, minimum package from 20$


SMS Marketing

Effective?



Attention

Mobile Era


Keys take away


• Now it is digital age, and marketing is becoming more and more important in today’s business

• Reach Large Audience

• Target the right audience

• Cost effective

• High return on investment

• Scale business very fast

• Direct interaction with customers

Coming November…

Marketing Club Membership

សូមអរគុណ!
