accenture agribusiness technology vision grow digital enterprise

8/10/2019 Accenture Agribusiness Technology Vision Grow Digital Enterprise

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Accenture Technology Vision 2014for AgribusinessGrow Your Digital Enterprise


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Accenture Technology Vision 2014 for AgribAccenture Technology Vision 2014 for Agribusiness

e dont have to tell you that technologyrapidly changing and offers tremendoustential to help you keep up withe growing demand for agriculturaloductsthe need to feed, fuel andrtify 9.6 billion people around theorld by 2050.1 But we want to helpu imagine the possibilities and thepact that the latest technology canve across the agribusiness valueain, and how you can maximize itse to more profitably c ompete, improveargins, better manage producerationships and serve your customers.

ts explore the next wave of technology

nds that agribusiness leaders need tot on in the next three to five years asu continue the journey to becomingore agile and efficient digital enterprises.many ways, digital is unlocking a

naissance for large companies, allowingu to reconnect with what made youdustry leaders in the first place.

Technology to poweryour business outcomes

HUMAN AND ENVIRONMENTALCHALLENGES

World population growth outpacingfood production

Declining availability of arable land

Environmental pressures on use offertilizers and pesticides

Pressure to reduce use of naturalresources and leverage renewable energy

ACCESS TO TECHNOLOGYAND INFORMATION

Lack of access to critical agronomicinformation

Varying levels of mobile connectivityfor workers in remote areas

Lack of automation technology

COST AND SUPPLY CHAINCHALLENGES

Rising costs of energy, transportaand inputs

High equipment capital and operexpenses

Challenging logistics in emerging

Lack of transparency in the foodchain is challenging food safety

UN News Center; World population projected to reach 9.6 billion by 2050; June 13, 2013; http://www.un.org/apps/news/story.asp?NewsID=45165)

Plow through your biggest challengesusing emerging technology T

H E TR E N D S


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Like most industries, agribusiness hasa wealth of data available to improvebusiness decisions, but the data is eithernot accessible, data is housed in silos, orit doesnt flow through the enterprise andvalue chain to increase visibility and makethe greatest impact.

Creating a data supply chain will allowthe massive amounts of data availableyield, herd health, pricing, weather,soil conditions, product performance,maintenance needs, workforce andmoreto flow into systems so it can be

consumed in an actionable way. Usingtechnology and automation to make theright data available for users at the pointof need will inform decisions to increaseeffectiveness.

A data supply chain can help sectorsacross the agribusiness value chain totackle their most pressing challenges. In

August of 2013, Accenture and 10EQSconducted research to identify thebusiness pain points related to dataanalytics in agribusiness. Our researchfound that: Seed, fertilizer and crop protection

companies own more data than theyare able to effectively use.

Timely information is critically importantto the new product development processfor seed, fertilizer and crop protectioncompanies where innovation, qualityand reliability can make or break theircompetitive position.

Equipment manufacturers strugglewith market forecasting and inventorymanagement

Producers struggle to manage thevariables that have a massive impacton profits, and yet they have limitedcontrol or visibility.

Processors need to exploit markconditions to extract maximum

Improving supply chain traceaband safety and complying withregulations is a must for procesmanufacturers.

Digital is dramatically redefiningagribusinesses look at data. Datastatic, it should not sit in silos andno real endpoint. Rather, data is bpart of a circular economy whis used in an iterative way, ratherlinearly. In an increasingly compenvironment, agribusinesses will from across the value chain over again and use it to make better budecisions and drive profitability. about the entirety of the data suppas an end-to-end process that is odriven and fit to strategy.

Data supply chainHarvesting insights from across the value chain

Imagine a tech-savvy processor who developshis production calendar and warehousingcapacity for the next year based on demanddata gathered through a data supply chain.

What if producers could grow only what theseprocessors need? If demand data shows anincreased appetite for a special soyb ean, thatproducer can focus on soybean productionultimately improving their prot margins.

If these producers supplied detailed data ontheir last soybean farming cyclewhat seedsand fertilizer they used, when, what procedure,what the weather and soil conditions were, andwhat the nal yield wasseed, fertilizer and cropprotection companies could focus their R&Defforts to deliver the best possible product. Thisinformation from producers could also informprocessors production and transportationschedules and it could give commodity tradersvaluable insight to help them ne-tune theirhedging strategies.

HARVESTING FIELDS OF DATAJohn Deere has begun collaborating with other businesses to delivernew applications and services that help customers to quickly accessdata and use the insights to inform decisions around productivity,efciency and yield management. A recent integrators conferencedrew close to 100 companies looking to build on the MyJohnDeere

platform. MyJohnDeere enables customers to view and manageinformation from smartphones, tablets and computers at the pointand place of need.

Source: Telematics Update; Precision agriculture: From real-time farming data to meta analysis; February 14, 2014;http://analysis.telematicsupdate.com/fleet-and-asset-management/precision-agriculture-real-time-farming-data-meta-analysis


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Accenture Technology Vision 2014 for Agrib

MANAGE MARGINS

Provide data in real time, regardless oflocation (e.g. in the eld, factory or lab)

Get instant access to agronomic insights

and best practicesMaximize output while reducing waste

Forecast demand and manage inventory

Prioritize products by market value

INNOVATE

Capitalize on past developments

Leverage input from other functions

Use information from producers todirect R&D

Increase ROI and competitive position

INCREASE SUPPLY CHAIN VISIBILITY

Drive efciency

Track and trace to increase food safety

Increase manufacturing uptime

MANAGE RISK

Inform commodity trading activity

Understand how weather patterns affectpest and disease pressure, and yields

Manage budgets despite high anductuating costs

ENSURE REGULATORY COMPLIANCE

Accelerate ling process

Get ittogether.

Start by creating a data servicesplatform that enables movement andmakes data visible and accessible to thosewho need it when they need it. Once allof the data sources have been opened up,make them accessible through a virtualizeddata layer that unifies everything intoa single view. Your users can interactwith this abstracted data platform in astandardized way.

Hit thethrottle.

Data access on its own isnt enoughvelocity is a must. This does not meanall data needs to move at top speeds atall times. Data needs to be prioritized onthe data services platformacceleratingtime-critical data and allowing stale,less relevant data to chug along to thebusiness more slowly. Data solutionsallow for time-critical data to be stored in

caching structures that are optimized forquick transport through the value chain.A data lake can store vast quantitiesof your less time-sensitive data.

Dig deeperinto insights.

Data discovery helps discern the questions that you should be askiuncovering insights in a visually and rapidly iterative manner. Usecan communicate with data at to the speed of thoughtaccelerayour time to insight. Analytics caembedded in data discovery tooleffectively enabling data scientisand less-technical users to do datdiscovery more easily and intuiti

Stack yoursupply chains.

Progress becomes possible whentransformation is viewed as a maof small steps rather than one gialeap. Once your data services plais in place, start by implementinga single data supply chain for aspecific outcome. Once thats doincorporate anotherand anothe

BUILDING YOUR DATA SUPPLY CHAIN

To get started:

Accenture Technology Vision 2014 for Agribusiness

The opportunities


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Gomobile.

Extend your infrastructure to supportenterprise mobility for core businessfunctions. There are enormousopportunities to move employeesdecisions closer to where they can takeaction. That much is apparent whenso many employees keep their mobilephones close to them at all times.

Automate whereit makes sense.

Re-imagine the end-to-end delivery andexperience of existing processes andservices. Make the current ways of doingthings much more efficient. You will needto ask questions about how truly intelligentautomation will change interactions withand expectations of your customers,producers and other stakeholders.

Firm up thefoundation.

Develop a real-time data analyticinfrastructure to support the dataand insight needs of digital/physprojects. Then, develop a governstrategy to act on real-time feedbloops to enhance decisions at the

Never slackon security.

Proactively address potential datprivacy issues as new pilots andprojects are developed. Urge leadto go beyond compliance, givingusers transparency and control ineffort to mitigate risk and liability

FINDING CLARITY AMID THE BLUR

Seize opportunities at the crossroads of digitaland physical worlds.


The opportunities

Producers see up-to-the-minuteinformation on their irrigation systemsand grain bins, or get an alert that apiece of equipment is about to fail.

Commodity traders gain much-neededleverage for contract negotiations byunderstanding short- and long-termcommodity pricing based on whatshappening in the eld.

Producers tap into precision farminginformation to reduce costs.

Processors use sensors to alert them topreventive maintenance opportunities toincrease manufacturing uptime.

Logistics leaders track and optimizewarehousing and transportation.


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Such a database connects to technologytrends that will affect agribusiness in thenext three to five years:

As digital/physical worlds blur, anincreasing number of mobile devices andmachines enables more opportunities tocollect data at the point of needdatathat can feed the industry database.

When expanding your temporaryworkforce through crowdsourcing, thisdatabase could serve as an AngiesList of agronomists and other experts,allowing users to find people withspecific knowledge or expertise.

Such a database will need the bof a strong technology underpiHarnessing hyperscale will be cto achieving the necessary procpower.

The database could offer a cloucomponent that provides yet anway to architect for resilience athe information is always accesthis database will require tight sto protect the information.

One database to feed and fuelnsights across the entire industryan agnostic, secure agribusiness industry databaseere developed and maintained by an objective dataanager, it would deliver rewards across the value chain.roducers, inputs companies, processors and equipmentanufacturers could use collective data and insightsmake better business decisions because you have

holistic view across all players in the process. Thenmagine how you can increase speed and accuracyhen you ow this industry data through your

ompanys data supply chain.

o be effective, all agribusinesses would need a seatthe decision-making table, and would need to agreecontribute data. An unbiased third party could serve steward of the database, so that all players could

ccess objective insights with condence.


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Agribusinesses come in all sizes, but togrow, you dont always have the skillsin-house to complete the task. If youcould extend your workforce beyond youremployeesessentially to anyone withan Internet connectionyou could cost-effectively build a temporary workforcethat supplies unique skills at the point ofneed to provide a competitive advantageand help you manage margins. Forexample, if you need analytics talentahighly demanded skill setyou canreach out to the crowd to find qualified

mathematicians and data scientists. Thecrowd allows you to scale when you needto, sourcing talent on the fly, paying forskills by the day, hour, minute, or even bythe solution.

Even for those agribusinesses that havespecialized skills in house, crowdsourcingopens the doors to a broader base ofperspectives that may c ontribute to

solving a problem more quickly or adeptly.For instance, producers could tap intoa crowd of agronomists that bring bestpractices about what to do in certainweather conditions and geographies,what crop protection to use based on aparticular pest outbreak, or what fertilizerto use in certain soil conditions to increaseyields. Cloud, social and collaborationtechnologies connect you to vast pools ofresources across the world, many of whomare motivated to help. This agile workforceis not only better suited to solving certain

problems, in some cases, they will help forfree.

The Center for Agricultural Bio-ScienceInternational (C ABI) launched Plantwise,an initiative offering producers crop andpest diagnostic tools and other resources.Plantwise has crowdsourced the roleof its a gricultural technicians; a rolepreviously completed by a few individuals

is now done by thousands of farmin 24 countries, including the ConGhana, Kenya, Rwanda, Sierra LUganda. In addition to reducing cand improving food security, Plahas compiled resources into a pubavailable Knowledge Bank. It is aggregated farmer data with mor2,500 plant pests, pest identificatand pest distribution maps for uslocal level.

From workforce to crowdsourceAgribusiness without borders

Imagine the smallholder producer in anemerging market. He may not have local accessto agriculture experts in his village, but he canaccess a global crowd of agronomists forsolutions and best practices through an onlineportal.

Maybe the village in that emerging markethas an experienced agronomist. This localentrepreneur could off er his specialized skillsto a seed and crop protection distributor orretail network that is looking to penetrate thatmarket and navigate the complexities of thatlocal region.

A multinational agribusiness is looking to deploysome technology in an emerging market tobetter serve local customers. Since the companyhas few employees in the market, it leveragesa temporary workforce with the required skillsthrough the crowd to implement the solution,and pays by the hour.

A COMMUNITY CROWDIn Zambia, the RANET project uses crowdsourcing to collecrainfall and weather information. Weather data is collected byremote sensors and distributed to more than 3,000 communitmembers in rural areas. Locals are trained to read and remit dto a central database via mobile phones . This weather informis later disseminated back into the community, broadcast bycommunity radio stations.

RANET incentivizes participation by providing free mobile pand subsidizing airtime.

Source: allAfrica; Zambia: Climate Information Alerts Boost Poor Farmers; July 14, 2011; htstories/201107141317.html


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Accenture Technology Vision 2014 for AgribAccenture Technology Vision 2014 for AgribusinessAccenture Technology Vision 2014 for Agribusiness

The opportunities

Opening communication channelsacross agribusiness will helpcompanies better understand whereto expect increased production incertain areas, and producers can

make more informed decisions aboutwhat they need to grow, and howthey need to grow it.

To do so, the agribusiness industrycould establish communities ofpractice where users can shareinsight or video and pictures througha subscription-based service. Orthe industry could build an AngiesList of agronomists where peoplecan find the specific expertise theyneed to resolve an issue. Thoseagribusinesses that participatein these collaborative onlinecommunities will need to take stepsto protect intellectual property.

RALLYING THE CROWD

There are a variety of ways to begin leveraging thepower of the crowd.

Carve out thecrowd work.

There must be clear, shared objectivesfor work you intend to crowdsource.And complex tasks must be clearly andlogically broken down into a series ofindependent subtasks that can beparceled out to the crowd.

Welcome them in, butwalk them through.

With crowdsourcing, adoption isparamount, so it is crucial to properlyengage the expanded workforce. If youlack a properly motivated and incentedcommunity, nothing will get done.Easing the transition will also requirea technology solution to guide usersthrough the business processes.

Do yourdue diligence.

The inherent transience and anonof the expanded workforce placelimits on traditional human resouactivities, such as job training. Araises many thorny questions abosecurity of intellectual property. will need to carefully consider thelements when starting.


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Business of applicationsWhetting the appetite for digital in agribusiness

What if an app could collect information aboutsoil moisture content, and then recommend anirrigation method to help a producer achieveoptimal yield?

Apps installed in equipment, such as tractors,would take away the guesswork aboutmaintenance and help users avoid equipmentfailures. Furthermore, the equipment companiesthemselves could use the data gathered on eachpiece of equipment for R&D purposes to buildcompetitive advantage.

No agribusiness can ignore the foodproduction requirements of the comingyears. Technology can help businessesacross the value chain to improve yield.This calls for enabling the field force withapps that allow them to make betterdecisions at the point of need.

The opportunities for use are tremendous:

Apps can allow integration betweencommodity trading and risk management,for example, producers could do theirown hedging e-trading.

Apps could track equipment logs toindicate when machinery is due forservice or is in need of repair.

Mobile apps could assist emergingmarket agribusinesses in areas such aslocal marketing, technical support andsalesareas where they just dont haveenough hands to do the work.

Agribusinesses are more mobile than ever.Nearly 70 percent of agribusiness retailersare now using tablets for work, and another10 percent said they (or their company)plan to purchase one within the next sixmonths. Appswhether used by producers,employees or customerswill need to becontinually updated and quickly deployedto meet the ever-changing demands ofagribusinesses. Each agribusiness will needthe infrastructure to connect the datasupply chain and make it easy to provideregular updates and patches.

As large agribusinesses push for greater ITagility, there will be a sharp shift towardsimpler, more modular and more customapps. However, there are significantimplications. You must decide not just whoplays what application development rolein your new digital organization, but alsohow to transform the nature of application

development itself. The more quiagribusiness can create and launcapplications in todays turbulent the better you can innovate, collaand build your competitive edge.

TOP 10 MOSTINDISPENSABLE APPSUSED BY AG RETAILERS1. Weather 2. E-mail

3. Dropbox 4. Weed ID

5. Agrian Mobile 6. Documents To Go

7. QuickBooks 8. iBooks

9. Connected Farm 10. Evernote

Source: CropLife; Top 10 Most Indispensable Apps Used By Ag Retailers;April 29, 2013; http://www.croplife.com/editorial/matt-hopkins/top-10-most-indispensable-apps-used-by-ag-retailers/

WHAT DO AG RETAIWANT FROM THEIRTECHNOLOGY?(North America)

Eighty-nine percent of survey respondenease of use was the feature/functionathey value most in a tablet. For an indulargely made up of men in their 50s,technology that offer s a simple, intuitivuser experience is a must.

Source: CropLife Media Groups 2013 Ag Retailer Tablet Use


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The opportunities

Agribusinesses that offer apps will enableconvenience and ultimately improvetheir business relationships, but theremust be cooperation between producers,processors, equipment companies and

seed/fertilizer/crop protection providers.The future may include an industry-wideagribusiness app store where a third

party delivers agnostic, secure apps for allagribusinesses. A roaming app developmentteam could go right to the source, talkingwith producers, commodity traders andprocessors about what apps and what

features would help them to do their jobsbetter.

Get t andexible.

Separate applications from the back-endsystems that support them. Imagine takingthe look, flow and experience of a financialreporting system and disconnecting itfrom the complex financial models andSEC regulation behind it. T he resultingsystem will allow developers to rapidlyupdate how users interact with it; it willbe easier, for instance, to get up-to-datecost projections without having to touchthe underlying financial models.

Connect when andwhere it counts.

Resurrect middleware as the softwareplatforma way to present data servicesthat can make it easier to f ind modularapps that will perform a particularbusiness function. Enable modular apps tocombine, like puzzle pieces, into systemsto implement more complex businessactivities. Such systems are more flexibleand provide a framework to create a

custom, on-demand solution faster.

Think outsidethe platform.

Do not strive for the holy grail oplatforms; there is no such thing.not possible to use a single platfohandle every business requiremedont assume that cloud will alwaanswer either. Agribusinesses wilto adopt a hybrid mindset, with dplatforms, local and in the clouddifferent sets of business needs.

Team forsuccess.

Form multidisciplinary teams of business leaders. User experiencbecome a necessity to drive the aof every new application. And asdata collected from these applicadispersed across the organizationresources, such as data scientistsneed to be built up through hiringtraining. But its not just the tech

skills that will be in demand, busprocess skills will be needed as w

BUILD YOUR SOFTWARE COMPETENCY

Begin to beef up your business of applications.



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As agribusinesses digitize and the amountof data at the field and factory levelsgrows exponentially, so will the demandfor bigger, faster, more efficient datacenters. These data demands are changingso fast that few agribusinesses have theinfrastructure in place to keep upthushitting a plateau of data exhaust.

Hyperscale data centers can reducecosts and fuel a next wave of growth foragribusinesses. Highly scalable hybrid orcloud-based data centers can remove thebottlenecks to the flow of data and enablepersistent, pervasive networking thatconnects all devices and all people acrossan agribusiness value chain. In such anenvironment, platform-independent microapps could be deployed in hours and daysinstead of months.

Harnessing hyperscaleGoing bigger with data

Remember the consolidated, objective industry database wementioned earlier? Imagine the ability to aggregate local, regional andglobal data from that database and provide it to producers or localagronomists to guide their planting decisions. That same databasecould give processors regional data so they can better manage thecapacity and schedule of their regional warehousing operation.

PRODUCING BY PRESCRIPTIONMonsantos FieldScripts service semi-automatically generates planting prescriptions that aretransmitted wirelessly to a tr actor running a planter. The farmer provides a seed dealer with yielddata, usually via a thumb drive, as well as soil reports. The seed dealer adds insight to the discussand then transmits this information to Monsanto, where the company applies algorithms that inclMonsantos understanding of how its seeds perform.

Finally, Monsanto generates a customized FieldScript to the farmers tr actor. A cloud-based servwith an iPad app creates integrated and shareable maps of planting and harvests.

Initial eld tests with 150 farmers found that they averaged ve bushels per acre more using theservice.

Source: Telematics Update; Precision agriculture: From real-time farming data to meta analysis; February 14, 2014; http://analysis.telematicsupdate.comand-asset-management/precision-agriculture-real-time-farming-data-meta-analysis


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Hyperscale can level the playing eldfor agribusinesses in emerging markets.Imagine all agribusinesses have the samelevel of access to computing capacity andstorage. And users, such as producers inremote locations with limited connectivity,can connect to this infrastructure.

Producers could access data from acrossthe value chain to inform production and

increase yields, and they could also moreeasily transact with the complex distributorand retail networks. Cloud-based solutionsmay not work in areas such as Chinaor India, where government regulationsprohibit satellite data from being taken outof country. Agribusinesses in these areaswould need their own hyperscale datacenters.

Embrace emergingtechnology.

Innovations in technologies such aslow-power CPUs, solid-state data storageand in-memory computing will benefitthe performance of your enterprisesservers and data centers, enabling thenext generation of infrastructure tosupport your digital transformation.

Explore the rightcombination.

Every agribusiness is going to face aset of heterogeneous requirementsthat will be best served using thecorrect recipe of commodity versusspecialized hardware and privateversus public cloud architecture.

Plot yourpath.

Determine whether you have theinfrastructure and skills needed tosupport a digital enterprise. Therno set path on how to grow to methe hyperscale challenges. Figureout the best way your business cadrive down the operational costof running your data centers.

The opportunitiesWAYS TO POWER UP

Benet from the renaissance in hardware innovation.


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Agribusiness is a global, nonstop, around-the-clock industry, so companies mustavoid business disruption at all costs. Butas agribusinesses go digital, you are f armore susceptible to disruption becauseIT systems are constantly evolving to dothings they werent initially designed to do.The need for always on IT infrastructure,security and resilient practices can meanthe difference between business asusual and the erosion of your businessreputation. Agribusiness leaders mustensure that your systems are dynamic,

accessible and continuousnot justdesigned to spec, but designed forresilience under failure and attack.

Resilience is especially important in anera where natural disasters are seeminglymore frequent and more severe than everbefore. Stormy weather affects brands,too, as news about cross-contaminationand food safety issues can spread likewildfire. The ability to track and traceproducts throughout the value chainhas become increasingly important as

agribusinesses must do the double duty ofmeeting market demand while complyingwith regulatory requirements andmanaging risk.

Track and trace measures are becominga mandate. For example, the U.S.Department of Agriculture (USDA) DiseaseTraceability Program stipulates thatsource-age verification become mandatorynot only in beef, but also across all hoofedanimals for interstate commerce purposes.Only 6,000 beef producers out of a total800,000 are source-age verified. The USDA

estimates that compliance will cost themeat industry between $53.1 million and$192.1 million. Included in those costswill be the elimination of commingling -the farming of livestock from differentcountries.

Resilience can also affect commoditytraders in terms of risk managementonlythe best up-to-the-minute informationabout weather patterns, crop damage andyields will enable you to make informeddecisions about trades.

Architecting resilienceBecoming a truly nonstop business

What if producers and sales people whoruggle with connectivity issues ande typically stymied from connectingsystems could use apps that are

ntethered from the network? Theyould collect data at the point ofeedand then sync that data withher systems once the users have

etwork coverage.

GETTING TTHE SOURCWhere Food Comes Faudits and veries a mof the beef, pork and sold into Whole Foodan 18-year track recorcompany is the No.1 pof third-party certicaservices and audits tothe food and agricultuindustries.

Source: http://www.wherefoodcom


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Invest inthe best.

Look for security investments that providebang for the buck, leveraging existinginvestments and going beyond compliance.Advanced detection and external threatintelligence capabilities can help you tobetter orient your investments towardthe areas of greatest vulnerability.

Ready foranything.

Architect your system for a diversityof economic conditions, business riskfactors and a multitude of entry pointsincluding your own security fabric. Then,ensure trust among all componentsof a system through attestation.

Track and trace your failures.

Implement performance monitorand failure tracing tools to help yquickly identify and remediate is

The opportunitiesENGINEER TO BE A NONSTOP BUSINESS

Reduce the operational risks of your digital business.

Building systems to survive failureand recover quickly has its perks.Being always on is a necessity inthe global 24x7x365 agribusinessindustry. It can enable your business

to meet market demand while doingdamage control in a variety of ways.The ability to track and trace in themanufacturing process and the f ieldwill become increasingly importantas cross-contamination concernsand food safety issues continue toattract attention.

Resiliency will call for increased datasecurity. One way to achieve this isto throw darts at your systems tosee how they hold up. For example,Netflix has a program called ChaosMonkeyan attack force whoseentire mission is to try and makeNetflixs systems fail. The company

learns from each attack to build upresilience. This is the kind of mindsetvery few agribusinesses have, yet itis a critical factor for success in thedigital world.


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Unleash thepower oftechnologyBecoming a digital agribusiness isnt justabout how we incorporate technologyinto the business; its about how we usetechnology to reinvent ourselves to thrivein this digital world.

For large agribusinesses especially, thisopportunity to shift from disrupted todisruptor cannot be overstated. Its anexciting future of opportunities that includecreating and delivering context-specificinformation in near real time, accessing theexpertise of the crowd to deliver uniqueand differentiating capabilities and scaleyour business, and developing modular appsthat make life easier for your producers,customers and employees to workharmoniously across the value chain.

To read the full Accenture Technology Vision 2014 for additional insights, visit:accenture.com/technologyvision

For more information, please contact:

Neil Gissler

Managing Director,Technology-Agribusiness

[email protected]

Brian Tilley

Director,Digital and Mobility-Chemicalsand Natural Resources

[email protected] Pravin Lalvani

Managing Director,Accenture Strategy-Agribusiness

[email protected]

Jayce Hoyt

Manager-Agribusiness

[email protected]

Ganesh Yala

Director-Emerging Markets-Agribusiness

[email protected]

Jerry Palmer

Managing Director, Agribusiness-APAC

[email protected]

Kleber AlencarManaging Director, Agribusiness-LATAM

[email protected]

About Accenture

Accenture is a global managementconsulting, technology services andoutsourcing company, with approximately289,000 people serving clients inmore than 120 countries. Combiningunparalleled experience, comprehensivecapabilities across all industries andbusiness functions, and extensive researchon the worlds most successful companiesAccenture collaborates with clients tohelp them become high-performancebusinesses and governments. The companygenerated net revenues of US$28.6 billionfor the fiscal year ended Aug. 31, 2013. Itshome page is www.accenture.com.

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