ignite! - a service to help digital business grow

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presentation describes a service from mashup* that helps early stage digital businesses in London to grow fast

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Page 1: Ignite! - a service to help digital business grow
Page 2: Ignite! - a service to help digital business grow

what

is somewhere to collaborate

is for digital professionals

Is where you can execute

is what you give or make of it

is where you realise your potentialIGN

ITE

Page 3: Ignite! - a service to help digital business grow

why

IGNITE is about providing the digital community in London a space where you can build an idea into a business in weeks. Having an idea is, without a doubt, the start of a business, building that idea into a business requires execution and collaboration. IGNITE is a real space in the West End where you can find people with ideas or the skilled resources to build your business - together.

Page 4: Ignite! - a service to help digital business grow

tribe

IGNITE is about a collaborative environment

IGNITE will be noisy

IGNITE is about open: in every sense of the word

IGNITE is about being an active member of the digital community

Page 5: Ignite! - a service to help digital business grow

where

Page 6: Ignite! - a service to help digital business grow

fuelideas either bring ideas or come and

find themskills people who want to work together

to create businesses either leading or contributing

passion professionals with the same beliefs

energy demanding and focussedrisk common understanding and

sharing in the risk and the rewards

Page 7: Ignite! - a service to help digital business grow

whosize ideal is a early stage with 2 to 4

people

focus digital companies – any where in the value chain

stage self funding or looking for angels/ first institutional investment

time needing to delivery beta in 2 to 5 months

exit likely to leave when you are 12+

Page 8: Ignite! - a service to help digital business grow

bones

+

Page 9: Ignite! - a service to help digital business grow

collaboration

speed

positioning

Page 10: Ignite! - a service to help digital business grow

alternatives

• Hotdesking - Numerous solutions. An option if you like sitting on your own but even with a couple of mates you may end up believing your own powerpoint

• Small (managed) office - too many choices to mention. Costs, decor, services and location all vary. Fabulous when you have some scale.

• Clubs (open) – many alternative such as IOD, Welcome, The Hub. great for arranged meetings, can be noisy but you cannot build a business there - often a fair use policy and open to anyone.

• Clubs (private) - surprising how many. SOHO house, Century Club, Adam Street, Home House, Ivy, RAC. All annual private membership, often some great benefits, good networking. But not an office

Page 12: Ignite! - a service to help digital business grow

cost

IGNITE me £200 per person/ month

open all hours

IGNITE 5 £50 per person/ month

shared and fair usage

payments are for a month in advance, no refunds for part used months, rolling one month contract. Membership of indigital.com is required and included.

Ignite is a service of mashup* event

Page 13: Ignite! - a service to help digital business grow

last

IGNITE is not about a desk, a phone, draws or somewhere to call home.

IGNITE is not an incubator - no dedicated lawyers, accountants or consultants

IGNITE is not a managed office

IGNITE is not for the faint hearted

IGNITE is not somewhere to run a established 20 person