google innovation 101

An Overview of Google and Innovation

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Ido [email protected]

https://greenido.wordpress.com/


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Google’s past, present, future

Google’s 5 principles of innovation

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Proprietary + ConfidentialGoogle’s mission

Using Technology to solve big problems


Proprietary + Confidential1995 research project at Stanford University



https://www.youtube.com/watch?v=u68QWfHOYhY

Google in 2016

61,000 Googlers100 offices in 50 countries$74B revenue3.5 billion searches per day



Alphabet in the ‘Tech Giant’ landscape

Alphabet$501bn

Microsoft$413bn

Facebook$340bn

Amazon$342bn

Source: 6/2016 Revenues & Operating Profit from Google Finance

Apple$547bn


Google Israel & Entrepreneurs

Campus is a space for entrepreneurs and Startups to learn, connect, and

change the world.

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https://www.youtube.com/watch?v=ec8ZWaio4TM

https://www.youtube.com/watch?v=ec8ZWaio4TM

CAMPUS SEOUL TECH HUB PARTNERSEXISTING CAMPUSES COMING CAMPUSES

CAMPUSMADRID

CAMPUSWARSAW

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CAMPUSSEOUL

CAMPUSTEL AVIV

CAMPUSLONDON

A Global Network


Source: Google press release

“What is Alphabet? Alphabet is mostly a collection of companies. The largest of which, of course, is Google. This newer Google is a bit slimmed down, with the companies that are pretty far afield of our main internet products contained in Alphabet instead. What do we mean by far afield? Good examples are our health efforts: Life Sciences (that works on the glucose-sensing contact lens), and Calico (focused on longevity). Fundamentally, we believe this allows us more management scale, as we can run things independently that aren’t very related.”

GoogleOther Bets

http://www.calicolabs.com/

Project Loon



Source: Alphabet 2015 Financials

Self-driving car

Smart contact lens

http://www.youtube.com/watch?v=0uaquGZKx_0


Google innovation

Fostering Innovation @ GoogleIntersection of great people, creative environments and technology

Innovation can’t be ordained.

However, you can create an environment where it will evolve organically

"You have to have the culture, and you have to get it right."

"The story of innovation has not changed. It has always been a small team of people who have a new idea, typically not understood by people around them and their executives."

Eric Schmidt, Chairman, Google



Focus on User

Fail Quickly & Learn

Share Everything

Data, not Opinions

1

2

3

4

5 Principles of Innovation

Let People Pursue Their Dreams5


Proprietary + ConfidentialFocus on User1

Focus on Users, not Competition

● Innovation fountain starts with User Experience

● User Experience come before making money

● Focus on the user and money will follow

Focus on User1

Answer Engine to Personal Assistance



Pre-to-typing → Palm Pilot

Pretotyping is a way to test an idea quickly and

inexpensively by creating extremely simplified,

mocked or virtual versions of that product to

help validate the premise that "If we build it,

they will use it."

Fail Quickly & Learn2

Cardboard Project● Cost: $20● Time to market: 8 weeks (as a 20% project)



Build, Launch, Measure and Iterate

Build

LaunchIterate

Measure

Measure ‘it’ don’t humanize ‘it’“Dogfooding”

Be honest. Be brave. Be decisive.

Release train departs regularly.Every feature launches. Ready or not. Off or on!

PRE-TO-TYPING: Make sure you are building the right ‘it’ before you build ‘it’ right

TESTING:Be a learning organisation.Every opinion is a hypothesis. Test every hypothesis.Measure everything.Beware of HiPPOs. Don’t fear failure. Failure is learning.

Great reading/viewing: Google “Hooked, addictive product design”

2 Fail Quickly & Learn

Tools for rapid iteration

Project EverestCampaign City Ideas

Project EverestCampaign City Ideas


Share Everything

When it comes to communication, default to open.Maximize the velocity and volume of information flow.

3 Share Everything


3 Share Everything

● Decisions are made based

on data

● Opinions are considered

too, but in the end, results

are measured by data


Use Data, not Opinion

Data beats opinions ● Measure constantly ● Use data, not brute force for consensus

Data, Not Opinion4

Bruce WayneWhat makes a great manager?

1. Is a good coach2. Empowers team and does not

micromanage3. Expresses interest/concern for team

members' success and personal well-being

4. Is productive and results-oriented5. Is a good communicator6. Helps with career development7. Has a clear vision/strategy for the team8. Has important technical skills that help

him/her advise the team

Good management can be measured


Insights can show that your customers aren’t always who you’d expect

27%of student loan

searchers are 45-54 years old

35%of savings account

shoppers at 25-34 years old are searching for retirement

planning

18%of personal loan

shoppers are searching for travel and hotel

Data, Not Opinion4


Proprietary + ConfidentialLet People Pursue Dream5

Individuals and small teams can have a massive impact. They can create new ideas, experiment, fail and try again and get their success to global markets.

● Freedom to take risks

● 20% time

● Transformation / Innovation Labs

● Googler-2-Googler learning

● Grow / gLearn

● Internal mobility



20% Project

Let People Pursue Dream5

Thank you!@greenido

ido-green.appspot.com






Proprietary + ConfidentialQuestions?

google innovation 101

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