innovation 101

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INNOVATION 101.

Copyright Propellerfish Private Limited 2012

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HELLO.

Copyright Propellerfish Private Limited 2012Propellerfish

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PROPELLERFISH HELPS ORGANIZATIONS INNOVATE.


PROPELLERFISH DOES THREE THINGS


WE RUN INNOVATION PROJECTS

WE RUN CAPABILITY BUILDING PROGRAMS

WE DEVELOP COLLABORATION TECHNOLOGY

We have trained over 1000 people in 33 countries around the world on our approach to innovation.

Our online innovation platform is in use at organizations like Audi and Kraft Foods.

Shown here as a share of total revenue in 2012

We run projects to help clients develop new products and services. We recently helped Samsung invent a smart phone for emerging markets. We have helped Kraft invent new products in 30 countries.

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WHERE WE WORK


ProjectsCapability Building

Tools

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SOME OF OUR CLIENTS


OUR PEOPLE


WHAT I’M GOING TO TALK ABOUT

01 THE ANATOMY OF “INNOVATIVENESS”

02 OUR WAY OF WORKING

03 10 THINGS I WISH CLIENTS DID MORE OFTEN

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9Copyright Propellerfish Pte... Ltd. 2010

FIRST, AN ANATOMY LESSON

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WE BREAK INNOVATION CAPABILITY INTO TWO COMPONENTS

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Hardware Software

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WHAT WE MEAN BY HARDWARE AND SOFTWARE


HARDWARE SOFTWARE

The structures that foster innovation in companies

The traits that make some people better at contributing to innovation than others

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INNOVATION SOFTWARE IS THE HUMAN SIDE OF THE EQUATION

Innovative people have certain behaviors in commonInnovative people have certain behaviors in commonPropellerfish

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CURIOUS

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TANGIBLE

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EXPERIMENTAL

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Playful

PLAYFUL"[At the LEGO Group,] play is not restricted to brick-building sessions or co-creation with children, it's part of the DNA. 'Hotspots' - areas furnished with games such as table football - pop up among team spaces throughout the studio, encouraging people to relax and connect with colleagues[...] This type of playfulness relies upon a spirit of trust, something that is reinforced by the physical openness and relaxed atmosphere of the working environment." - Kursty Knight

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Courageous

BRAVE

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DISRUPTIVEPropellerfish

THE KINDS OF PEOPLE WHO BEST DISPLAY THESE TRAITS

AHEM…ENTREPRENEURS

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AN OBVIOUS PROBLEMAN OBVIOUS PROBLEM

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THIS IS WHERE HARDWARE COMES IN

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HARDWARE IS STRUCTURAL PIECE THAT IMPACTS HOW PEOPLE BEHAVEHARDWARE IS STRUCTURAL PIECE THAT IMPACTS HOW PEOPLE BEHAVE

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HARDWARE: YOUR PROCESSES

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(Disclaimer: I have no idea what this chart says.)

HARDWARE: SPACE


“We got rid of all the offices. All of them. Even I don’t have an office. We realized that offices reinforced an artificial hierarchy and we wanted people to feel the need to perform and prove themselves through their work every day. The people who didn’t like that left. We’re better off for it.”

The main atrium at Pixar was planned by Steve Jobs to house the campus’ only restrooms. The idea was that people who naturally isolate themselves would be forced to have great conversations, even if that took place while washing their hands.

“[At the LEGO Group,] play is not restricted to brick-building sessions or co-creation with children, it's part of the DNA. 'Hotspots' - areas furnished with games such as table football - pop up among team spaces throughout the studio, encouraging people to relax and connect with colleagues[...] This type of playfulness relies upon a spirit of trust, something that is reinforced by the physical openness and relaxed atmosphere of the working environment."

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WORLD’S BEST PENSION 15% TIME

HARDWARE: INCENTIVE SCHEMES

Vs.

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HARDWARE: RECRUITMENT PROCESS


How you find the right people.

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Being “in charge of innovation” is about bringing out qualities that make people and organizations more innovative.

INNOVATION PROCESS


02 EXPLORE 04 CURATE 05 ITERATE 05 ACCELERATE03 CREATE01 DEFINE

WHAT THIS LOOKS LIKE IN PRACTICE


10 THINGS I WISH ORGANIZATIONS DID (WITHOUT US) MORE OFTEN


01 Engage consumers regularly 02 Milk the collective brainpower of your organization 03 Spend more time with outsiders 04 Look at the extremes 05 Steal from other categories 06 Take smarter short cuts 07 Leverage scarcity 08 Prototype 09 Experiment & Learn 10 Celebrate the hustler

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01 ENGAGE CONSUMERS REGULARLY


This is not about running market research projects. It’s

about rolling your sleeves, even once a month, and

spending time in the homes and lives of the people who

use your products.

02 MILK THE COLLECTIVE BRAIN OF YOUR ORGANIZATION


03 SPEND MORE TIME WITH OUTSIDERS


04 LOOK AT THE EXTREMES

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05 STEAL FROM ADJACENT CATEGORIES

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06 TAKE SMARTER SHORT CUTS


FACEBOOK ADS PEOPLE ONLINE PEOPLE TO A PHONE SCREENINGWere posted in the newsfeeds of 16,000 people in Hamburg who fit our recruitment profile in terms of age and affiliation with confectionary brands.

Clicking on the ads took users to an online survey which screened out users who did not fit our recruitment profile

An email was sent out to 72 people who made it through our recruitment screener.

16,000 113 72RECRUITMENT WE PLACED WE SURVEYED WE INVITEDFacebook makes recruiting respondents fast, cheap and easy. We’ve also noticed respondents recruited via Facebook tend to be less exposed to market research.

$483.17

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07 LEVERAGE SCARCITY


“Big pharma’s spending on R&D ballooned from $15 Billion in 1995 to $45 Billion in 2009. Yet the number of new drugs launched annually has dropped by 44%.”

- Jugaad Innovation

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08 PROTOTYPE


09 EXPERIMENT & LEARN


10 CELEBRATE HUSTLE


“I love the word hustle. People in emerging markets have more entrepreneurial hustle than anyone in the world and that’s a spirit big companies need now more than ever. That spirit is their advantage. And yet the second someone gets a job at a big company, they lose that spirit of hustle. What can we do to keep it?” - CEO, FMCG Giant, Eastern Africa

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IN SUMMARY


Get out of your office. !

Play more. !

Make things. !

Learn.

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Thank you.

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innovation 101

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